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New Data Reveals Parents and Teachers Want Esports in Schools
A UK study commissioned by Dell Technologies and Intel reveals parents and financial decision-makers in education are optimistic about the power of esports to drive learner engagement and outcomes.
According to the new research from OnePoll, parents and teachers want to see esports take a more significant role in children’s education. The survey is based on responses from 1500 UK parents with children who play esports and 500 financial decision-makers in education such as headteachers, CIOs and department heads.
The results show that over two-thirds (69%) of UK parents believe esports allows their children to develop skills that they might not get through traditional education methods. Of those, over half (54%) say esports gave children more confidence, with teamwork (62%), problem-solving (57%), and technological skills (55%) coming out as the top skills parents believe children can develop through esports.
“The capabilities demanded of tomorrow’s workforce will be those that technology cannot replicate. Soft skills that were once considered inferior to teachable ‘hard’ skills like machine operation will tip the balance in the future job market. Parents recognise the power of esports to develop their children’s people skills – to communicate, listen, even to lead. That’s a persuasive argument for schools that want their students to be future-ready,” Brian Horsburgh, Education sales director for Dell Technologies in the UK, said.
Top 7 Skills Learners Gain Through Esports According to UK Parents
Teamwork (62%)
Problem-solving (57%)
Technological skills (55%)
Confidence (54%)
Communication (54%)
Creativity (52%)
Leadership (45%)
The financial decision-makers in schools are optimistic about the value esports brings to education. Nearly four out of five (79%) believe esports should be taught in schools, and of those, over half (52%) think that esports being taught in school would help increase grades in other subjects.
Of those less enthusiastic about adding esports to the curriculum, more than three in five (61%) cite a lack of evidence in its educational benefits.
One organisation confident in the benefits that esports presents is The British Esports Association, which last year partnered with Pearson to create the world’s first government-approved qualification in esports, the BTEC Nationals Level 3 in Esports.
“We welcome further quantitative research around esports in education to support the feedback we’re getting from teachers and students about the positive impact esports has in their classrooms and school communities. Esports is a vehicle to motivate and engage a broad demographic of young people. As a teacher myself, I have seen first hand the benefits to my students when they participate and compete in esports,” Tom Dore, Head of Education at British Esports Association, said.
While the survey suggests an appetite from parents and teachers for esports in schools, it also highlights roadblocks to overcome. Over half (55%) of the financial decision-makers in education say that the equipment needed for an esports provision is too expensive for schools to consider. A similar number (53%) point to poor network connections at school or home as barriers to successfully implementing an esports programme. The survey also indicates that a knowledge gap could be hindering progress, with over a third (38%) claiming they did not have the teachers qualified to teach esports, and two in five (41%) attributing a lack of knowledge among parents as a blocker to progress.
“Esports has seen an explosion in popularity in the past few years, but it’s still relatively early days for esports in education. Partnerships with industry and government will be key to addressing the barriers of cost and accessibility. Having parents and educators on board will also be critical to success – we need esports advocates at home and at school to realise its potential in boosting learner outcomes,” Brian Horsburgh said.
“People do become professional esports players, often at a pretty young age, but esports is more than just players. Just as our drivers can’t race without their team, esports players can’t play without theirs – that means publicists, physiotherapists, nutritionists, chefs. We must embrace more ways for children – of all abilities, needs and backgrounds – to learn, and those ways should reflect the future career landscape,” Lindsey Eckhouse, Director of Licensing, Ecommerce & esports at McLaren Racing, said.
“The BTEC cover subjects like entrepreneurship, computer networking, health and nutrition, all through the lens of esports. Students gain a wide range of transferable skills and knowledge, helping to prepare them for careers in the global esports industry or closely related STEM, digital and creative industries,” Tom Dore, Head of Education at British Esports Association, said.
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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
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Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.
For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.
In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.
Vadim Andreev, CEO and Co-Founder of Rokky, said:
“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”
Key Findings from “The State of PC Distribution”:
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Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)
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Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.
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Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.
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Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%).
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E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%)
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Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%).
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E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%).
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Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years.
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Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both.
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Resale concerns: 73% of developers are concerned about players reselling keys.
The post 53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES appeared first on European Gaming Industry News.
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PG Soft, a world-class digital mobile games company, has strengthened its support of the SiGMA Summit series by sponsoring the SiGMA Central Europe Expo, taking place from 3rd – 6th November at Fiera Roma in Rome, Italy.
The SiGMA Central Europe Expo brings together leading stakeholders from across the global iGaming ecosystem for four days of networking, innovation, and business growth in one of Europe’s most iconic cities.
During the show, PG Soft’s branding will feature prominently at the event’s Registration Counter – the first touchpoint for every attendee and one of the venue’s busiest hubs. Additionally, PG Soft banners will surround the registration desk and storage wall areas.
PG Soft’s branding will also be displayed on large HD screens positioned beside the main entrance, running across all three days of the Expo. Two custom 30-second videos, designed by PG Soft’s creative team, will loop continuously across the displays.
While this sponsorship does not carry an official title, it further reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.
PG Soft’s spokesperson commented: “We’re thrilled to continue our partnership with SiGMA for the upcoming Central Europe event in Rome. Our collaboration reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.”
The post PG Soft reinforces European presence through SiGMA Central Europe sponsorship appeared first on European Gaming Industry News.
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