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27+ million views solidifies Van Damme and 777.be collaboration

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BRUSSELS, Belgium, April 20, 2021 (GLOBE NEWSWIRE) — Online sportsbook and casino operator 777.be is launching another brand-new TV commercial starring Belgian Hollywood legend Jean-Claude Van Damme. The new campaign, part of a true ‘JCVD & 777.be franchise’, will be released on Belgian TV and online channels this week, and sees Jean-Claude Van Damme taking on an even more active role as our benevolent hero; making gamblers aware of the importance of responsible gaming and knowing their limits. The viewers will be drawn in by some classic Van Damme dance moves, which add an element of fun to an otherwise serious message around responsible gameplay.

Previous 777.be campaigns featuring JCVD have aired on multiple channels, accumulated over 27 million views online alone, and put a collective smile on the face of the viewers.  With such success, it was to be expected that the successful pairing between 777.be and JCVD was to continue. 

Jean-Christophe Choffray, Head of Gaming at 777.be, said about the campaign: “It pleases us to see the numbers of views and engagement the campaign has generated. The message we are bringing is an important one. The fact that we can have someone charismatic and famous like Jean-Claude Van Damme to voice this message, adds to the power of it.” 

About 777.be & Bet777.be
777.be is the online sportsbook and casino operation of Casino de Spa, one of the oldest casinos in the world. In 2011 Casino de Spa, which is part of the Ardent Group, obtained a Belgian license to offer online casino games via www.casino777.be, followed four years later by a license for sport betting via www.bet777.be. Bet777.be has since established and maintained a strong position within the Belgian online betting market, offering a wide range of pre-live and live betting options as well as numerous features.

Contact: https://777.be, Rue Royale 4, 4900 Spa, BELGIUM
Jean-Christophe Choffray, [email protected], +32 87 77 20 52

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Bet777.be YouTube: https://777.be/ytb

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/31b2973f-8d75-46cf-9a83-b2d0684f356e

 

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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