Compliance Updates
Anger in the Industry After the Swedish Gambling Authority’s Acquittal of Infiniza
Last Friday, Di wrote about how the Swedish Gambling Authority closed an investigation into the Malta-based casino operator Infiniza, whose online casino, according to the authority’s assessment, is not aimed at Swedes. This is after the company changed the payment operator, i.e. who manages the transfer of gambling money from bank accounts to the casino, and the criteria that determine whether someone directs gambling at Swedes are not considered fulfilled.
Actions Did The Trick For Infiniza
“In light of the measures Infiniza Limited has taken regarding the company’s marketing as well as the payment options and/or payment service providers that were the subject of the current supervisory case, the Swedish Gambling Inspectorate assesses that the company, based on what emerged in the case, ceased to provide gambling aimed at the Swedish market without necessary license”
From the Gambling Authority’s decision that Infiniza review ceases, 21/2 2024.
Gustaf Hoffstedt, general secretary of the licensed gambling operators’ association The Swedish Trade Association for Online Gambling (Bos), is upset.
“It is offensive, and endangers the entire safety and security of the Swedish gambling license system,” he told Di about the Spelinspektionen’s decision, which he read about “with dismay” in Di.
According to Gustaf Hoffstedt, who refers to web traffic statistics that Di has taken part in, Infiniza is one of Sweden’s largest players in online casinos.
“They are estimated to have a significant operation in Sweden, in fact a large part of it is intended to receive Swedish consumers. It is of course extremely profitable, as they do not pay any Swedish gambling tax.”
The Swedish Gambling Authority’s decision has been made after Infiniza’s casinos changed their payment provider to one based in Lithuania. In the past, the Swedish-registered payment services Finshark and Zimpler reviewed by Di have been used.
“That’s exactly how it goes: if someone shines a spotlight on the fact that payment intermediaries ‘blue’ are not okay, payment intermediaries become ‘red’, then ‘green’, then ‘purple’ – and it goes on forever.”
Gustaf Hoffstedt calls for stricter legislation similar to that in the Netherlands, where it is forbidden to even accept domestic players – whereby more people play with the licensed players.
“The basic problem is the scope of the Swedish law, that is to say that unlicensed gambling companies are not explicitly prohibited from passively accepting Swedish players, provided that the company does not target them,” he says.
For several years, BOS has addressed the problem to both governments, investigators and the Gambling Authority and called for the Netherlands’ example to be followed, with the criminalization of passively accepting and enabling Swedish players.
However, the organization has cut stone in stone, and has not received a hearing for its proposal.
“The government does not want this. It claims that the channelization (the percentage of licensed gamblers, Di’s note) is good in Sweden, which unfortunately is not true, that the gambling market is stable, which is also not true, and that this is not a path that Sweden should follow.”
Marcus Aronsson, investigator at Spelinspektionen, told Di that the decision from last Friday only concerns Infiniza’s use of Zimpler, and that the just concluded case was already started in 2021.
He cannot comment on whether the payment company or companies used thereon means that Infiniza can be considered to target Swedes, nor whether a new review of the operator has been initiated after the Zimpler case.
In the decision, however, it is explicitly mentioned that the Swedish Gambling Authority can initiate a new supervisory case if Infiniza can again be considered to target the Swedish market without the necessary license.
Compliance Updates
KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms
In April, the Dutch Gaming Authority (KSA) has filed over 4600 reports with Meta regarding illegal advertisements. Combating illegal gambling offerings is one of the KSA’s priorities. Special attention is paid by the KSA to the marketing practices of the gambling companies, which frequently advertise on social media such as Facebook and Instagram. Therefore, the KSA monitors the volume of illegal advertisements.
Illegal practices
Illegal gambling providers place many advertisements on social media. In doing so, they use names and logos of well-known Dutch athletes and major brands to enhance their credibility. It is often difficult for consumers to determine whether a gambling provider holds a license. To protect consumers, the KSA therefore makes a strong effort to combat online advertising by illegal providers. The KSA does this, among other measures, by filing reports with major media companies more frequently.
Cooperation in alliance
To tackle illegal providers on social media, the KSA works closely with various companies and organisations. During a recent meeting of the alliance, current knowledge, trends and insights were shared. Advertising on social media was a key topic, as these platforms reach a large number of people.
The working group also discussed how companies can protect their trademarks and held a brainstorming session on what else is needed to tackle illegal providers on social media. The KSA will use the outcomes of the meeting in the coming period to take even better action.
Frustrating infrastructure
In the Netherlands, online gambling is only permitted with licensed providers. The KSA’s approach to illegal offerings ranges from imposing fines to disrupting the infrastructure used by illegal providers. The online world, and social media in particular, plays a major role within this infrastructure.
The post KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps wins conditional Alberta iGaming supplier licence
Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.
The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.
Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”
Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.
The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0
The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.
In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.
The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.
IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.
The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
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