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Danske Spil Sells Majority Stake in Swush. com to Ekstra Bladet

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Danish state-owned gaming operator Danske Spil has agreed a deal to sell its majority stake in fantasy sports platform Swush to Danish newspaper brand Ekstra Bladet.

The sale includes the popular fantasy sports game Holdet.dk, which has around 190,000 users across Denmark, with the agreement subject to approval at Danske Spil’s extraordinary general meeting later this month.

“Holdet.dk has a completely unique market position, and we are delighted that they will now become part of Ekstra Bladet. Just under nine months ago, we bought Denmark’s largest and strongest football media site, bold.dk, and now we are supplementing it with Holdet.dk. That combination delivers on our razor-sharp strategic ambitions, where sport is absolutely essential,” said Ekstra Bladet editor-in-chief Anders Borup Sørensen.

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Ekstra Bladet commercial director Signe Skarequist commented: “Holdet.dk, bold.dk and Ekstra Bladet are, in short, a perfect match. We see great potential in further developing Holdet.dk’s strong position and business together.

“The purchase of Holdet.dk is a clear underlining of Ekstra Bladet’s ambition to create strong digital media that delivers appealing and relevant content to a large audience.”

Holdet.dk will continue to operate as an independent brand and business, and will be further developed in close cooperation with its two founders, Ole Christensen and Jesper Bjørn Carstensen.

“Jesper and I launched Holdet.dk in 2009, and we are incredibly proud to have created such a large and popular game universe that thousands of committed couch managers use daily. We look forward to working closely with Ekstra Bladet and bold.dk to make sports more fun for even more sports fans,” said Christensen, who serves as managing director of Swush.

Danske Spil had acquired a 60 percent stake in Swush in July 2015 through its Danske Licens Spil subsidiary.

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“We have greatly appreciated the co-ownership, and we are proud of recent years’ progress in Swush and for Holdet.dk. At the same time, we are happy that we have now found a good, new home for Holdet.dk,” said Danske Spil CEO Nikolas Lyhne-Knudsen, who is also chairman of Danske Licens Spil.

“We look forward to following the further development under Ekstra Bladet, where the game platform matches better with the company’s strategic ambitions, and that they can thus help lift Holdet.dk further.”

Central Europe

Gaming in Germany Conference returns to Berlin November 11, 2025

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Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.

The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.

Confirmed speakers

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Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:

  • Dr. Jörg Hofmann, Senior Partner, Melchers Law
  • Senior GGL representative
  • Mathias Dahms, President, DSWV
  • Dr. Dirk Quermann, President, DOCV
  • Christian Heins, Director iGaming, Tipico
  • Josh Hodgson, COO, H2 Gambling Capital

Don’t miss it. Save the date!

Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”

Call for speakers

If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].

Your voice matters, and we can’t wait to hear from you!

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The post Gaming in Germany Conference returns to Berlin November 11, 2025 appeared first on European Gaming Industry News.

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BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD

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BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.

The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.

Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.

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Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.

“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”

The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.

To find out more about BETBY, visit: https://betby.com/

The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.

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BHA Initiates Campaign Against Tax Hike

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The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.

The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.

A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.

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Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.

Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.

Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.

“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.

“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.

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“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”

The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.

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