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Gambling Marketing in Finland Now Under Close Monitoring of National Police Board

Published

2 years ago

August 4, 2023

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Gambling marketing in Finland is now under the close monitoring of the National Police Board as World Rally Championship event (WRC) and its side events started.

The National Police Board anticipates that certain gambling service providers outside the Finnish system, based on exclusive rights, may seek to utilise the event for marketing purposes. The National Police Board has informed event organisers of the supervision campaign and requested them to inform the teams, drivers and side event organisers accordingly. The police will observe possible marketing of gambling services during the event.

Veikkaus Oy has the exclusive right to provide and market gambling services in mainland Finland. The main objective of this system is to prevent misuse and crime associated with gambling and to prevent and reduce the adverse economic, social and health effects caused by participation in gambling.

Senior Adviser Johanna Syväterä of the National Police Board said that all marketing material that violates the Finnish Lotteries Act, including the logos of gambling service providers outside the Finnish system of exclusive rights, must be removed or hidden from sight so that spectators cannot see them.

“Attempts to market the brands of international gambling service providers and their games may appear during the event, in the form of logos printed on marketing materials. Moreover, marketing may appear along the rally route, on competitors’ clothing and fan merchandise, on video screens and light panels, in the background screens for interviews, and brochures, stickers and other giveaways,” said Senior Adviser Johanna Syväterä.

In addition to direct and indirect advertising, marketing involves other sales promotion activities, which, according to the preparatory materials of the Finnish Lotteries Act, include sponsoring, in connection of which the gambling service provider’s name or other identifier is visible.

“Sponsorship can be estimated to be a particularly interesting marketing method for gambling service providers because it reaches a designated, specific target group whose level of interest in sports betting, for example, may be above average. In addition, positive images associated with the sponsored person or sports can be associated with the brand,” said Syväterä.

The goal of the Finnish gambling system is to prevent and reduce the harm caused by gambling. Regardless of this, a considerable number of people in Finland, and those close to them, suffer from severe financial, social and health-related harm associated with gambling. In a research report published by the Finnish Competition and Consumer Authority earlier this year, it is stated that problematic gambling is more common outside the system of exclusive rights, which the FCCA estimates to have attracted approximately EUR 520–590 million of gamblers’ money in 2021.

The National Police Board can impose an administrative fine for any intentional violation of the marketing ban of gambling services. The amount of the administrative fine is determined on the basis of net sales or taxable revenue. For a business, the administrative fine is EUR 10,000 at minimum and EUR 5,000,000 at maximum. For a natural person, the administrative fine is EUR 500 at minimum and EUR 40,000 at maximum.

“The primary purpose of enhanced supervision is to prevent unlawful marketing effectively in advance. We hope that informing the event participants in advance will suffice as a preventive measure so that no unlawful marketing occurs at the event. If, for some reason, this is not the case, we are prepared to act quickly on this,” Senior Adviser Johanna Syväterä said.

AI

SlotGPT Introduces Prompt-to-Production Slot Gaming Platform

Published

20 minutes ago

January 12, 2026

Wladimir P.

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SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.

SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.

SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.

SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.

The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.

The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.

Users can begin creating their own playable slot games here.

About SlotGPT

SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.

The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetWright

Leyton Orient fan lands £15k from BetWright Crossbar Challenge

Published

20 minutes ago

January 12, 2026

Wladimir P.

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A Leyton Orient fan took home £15,000 after winning the BetWright Bangers N’ Cash Crossbar Challenge at the BetWright Stadium on Saturday afternoon.

Orient fan Graham Pringle came out on top in the regular half-time competition during The O’s 1-1 League One draw with Cardiff City in East London over the weekend.

The BetWright Bangers N’ Cash Crossbar Challenge was launched at the beginning of the season with an initial prize pot of £3,000 available for anyone able to strike the crossbar from the edge of the D during the half-time break.

The prize pot increased by a further £1,000 with each passing home game as a number of Orient fans failed to strike the woodwork. However, Graham became the first supporter to buck that trend on Saturday afternoon as he launched into wild celebrations after hitting the crossbar to take home the five-figure sum.

Graham said: “You can’t describe the feeling of hitting the crossbar in front of the Leyton Orient fans. I said to my wife afterwards it’s probably the second best thing that’s ever happened in my life, after marrying her. It was unbelievable, a fantastic feeling.

“After missing my first attempt, I thought I’d hit my second one harder and right down the middle – I was over the moon. The buzz of being out here, irrespective of winning the money, was just brilliant.

“I thought I had nothing to lose, I’ve got three grandsons that all play football and I thought just for them I’ve got to do it – it makes them proud. With the money I’ll probably treat my kids to holidays or take them away, and upgrade my car!”

David Matthews, CEO of BetWright, said: “This is what football and Bangers N’ Cash are all about. Moments like this are what fans remember, and seeing a lifelong Orient supporter apply the Wright touch at the BetWright Stadium was unforgettable.

“We’re proud to play our part in creating experiences that stay with fans for a lifetime, and are delighted he’s going home with £15,000.”

Following Graham’s triumph, the BetWright Bangers N’ Cash Crossbar Challenge will restart at Orient’s next home match against Reading on January 17, with the prize fund starting back at £1,000.

As part of the competition, participating supporters are initially given one attempt to hit the crossbar. Should they miss that they are then offered the chance to pick one of three cards, two of which offer a consolation prize, with the other card providing a second attempt.

The post Leyton Orient fan lands £15k from BetWright Crossbar Challenge appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.