eGaming Integrity, a leading compliance and internal audit advisory firm, has announced the launch of its Safer Gambling Audit Service. This new independent assessment is designed to provide operators with a structured, evidence-based review of their player protection controls, filling a critical gap as established third-party certification schemes wind down.

The service comes at a pivotal time for the UK market. With the UK Gambling Commission (UKGC) increasing its enforcement focus on “active” rather than “passive” monitoring, and the closure of the GamCare Safer Gambling Standard in late 2024, operators are seeking new ways to demonstrate robust governance to boards, investors, and regulators.

A Structured, Audit-Led Approach

Unlike high-level reviews or generic “tick-box” certifications, the eGaming Integrity service utilizes a rigorous internal audit methodology. The audit evaluates how safer gambling protocols function in real-world scenarios rather than just assessing policy documents.

Key areas of the assessment include:

• Customer Interactions: Sampling and testing of real cases to ensure interventions are timely and effective.

• Financial Vulnerability: Reviewing the effectiveness of financial risk triggers and affordability checks.

• Governance & Oversight: Evaluating how the Board and senior management monitor compliance and mitigate risk.

• Internal Controls: Testing the “markers of harm” systems to ensure they identify risky behavior as it develops.

Filling the Gap Left by GamCare

The launch specifically addresses the industry vacuum created by the sunsetting of the GamCare Safer Gambling Standard. While GamCare has transitioned away from providing operator audits to focus on treatment and financial sector collaborations, eGaming Integrity is among the first to bring a professional, audit-led alternative to market.

“Businesses are operating in a regulatory environment that demands clarity, consistency, and credible assurance,” said Robert Penfold, Head of Internal Audit at eGaming Integrity. “Our Safer Gambling Audit provides an independent view of how well controls are functioning in practice, giving Boards the information they need for effective oversight.”

Aligned with 2026 Regulatory Changes

The audit is mapped directly against the UKGC’s Social Responsibility Code requirements. This is particularly relevant given the upcoming regulatory changes on January 19, 2026, which introduce stricter rules on:

• Socially Responsible Incentives: A ban on mixing product types (e.g., “Bet £5 on sports, get 20 casino spins”).

• Wagering Requirements: New limits on how bonuses can be structured to protect vulnerable players.

Operators who undergo the audit receive a detailed report, a management letter with prioritized recommendations, and a regulatory mapping index to help them prepare for official UKGC assessments.

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Spotlight Sports Group (SSG), the global racing technology leader and parent company of Racing Post, has officially announced a major dual-product release to anchor its 2026 Racing Innovation strategy.

Coinciding with the 40th anniversary of the Racing Post, the launch features the Smart View Tipping Feed and the Racing Bet Builder. These algorithm-driven tools are designed to modernize the racing experience, making it more intuitive for novice bettors and time-poor enthusiasts alike.

The Next Evolution of Smart View

Both products are powered by the proprietary Smart View Engine, a machine-learning system that evaluates hundreds of variables—including trainer form, jockey strength, course suitability, and draw bias—to generate easily interpretable ratings.

1. Smart View Tipping Feed

This global, 24/7 service provides a continuous stream of ready-to-bet selections across the UK, Ireland, USA, Canada, Australia, New Zealand, France, South Africa, and the UAE.

• Betting Angles: Every tip is categorized under specific “angles” such as Naps, Bankers, Course Legends, Ideal Conditions, and Data Aces.

• Deployment: Designed for seamless integration across sportsbooks, mobile apps, CRM campaigns, and retail environments.

2. Racing Bet Builder

Representing the first same-race multiple product built specifically for horse racing, this tool identifies the strongest combinations across key derivative markets.

• Markets Covered: Includes To Win, Top Finish, Winning Distance, and Match Bets.

• Data-Led Insight: Each Bet Builder is supported by written expert analysis and a “Smart View market confidence rating” to ensure transparency and trust.

Leadership Perspective

The initiative aims to remove the traditional complexity of horse racing, broadening its global appeal through data-led, personalized content.

“As we enter Racing Post’s 40th anniversary year, we are proud to lead the way with racing innovation,” said Sam Houlding, Managing Director of B2B at Spotlight Sports Group. “Smart View Tipping Feed and Racing Bet Builder give operators powerful new ways to engage racing audiences with easily digestible, trusted guidance crafted from decades of expertise.”

Spotlight Sports Group will showcase these new innovations at ICE Barcelona from January 19–21, 2026.

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CreedRoomz, a leading provider of premium live casino solutions, and the award-winning online operator Casumo have announced a major strategic partnership. The collaboration focuses on delivering a highly personalized and branded live dealer environment, designed specifically to resonate with Casumo’s unique player community.

This partnership combines CreedRoomz’s technical expertise in bespoke studio construction with Casumo’s reputation for innovation and player-centric entertainment.

A Tailored Gaming Ecosystem

The centerpiece of this deal is the creation of a state-of-the-art dedicated studio. Unlike standard shared tables, this exclusive environment is built from the ground up to reflect Casumo’s distinctive visual identity, featuring:

• Exclusive Blackjack Tables: Casumo players will enjoy priority access to dedicated tables, ensuring seat availability and a premium, private feel.

• Branded Roulette Variants: The launch includes fully customized versions of Kickoff Roulette and Luxe Auto Roulette, complete with Casumo’s signature colors, styling, and logos.

• Bespoke Dealer Experience: Professional dealers will host games in custom Casumo-branded attire, bridging the gap between the brand’s digital personality and the live table experience.

Leadership Perspectives

The leaders of both organizations emphasized the importance of quality and brand alignment in this collaboration.

“Partnering with a brand of Casumo’s calibre is a testament to the quality of our live casino offering,” said Hayk Tovmasyan, Head of Live Casino at CreedRoomz. “We are confident that our dedicated tables will resonate strongly with the Casumo audience, providing an exceptional experience that strengthens brand loyalty.”

Tim De Borle, COO at Casumo, added: “This partnership allows us to further elevate our Live Casino proposition with high-quality, dedicated content. CreedRoomz’s ability to deliver bespoke studios aligns perfectly with how we think about product quality and brand identity.”

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