Latest News
Spin to win in Sin City with Vibra’s latest slot – Vegas 88

Soak up the bright lights and sounds of 1980s Vegas in this irresistible classic slot from Vibra Gaming
Vibra Gaming, the ‘go-to’ games and platform developer for the LatAm market, is taking players back in time to the heyday of Las Vegas to enjoy the best and biggest night in town in Vegas 88.
This classic 5×3, 20-payline slot is packed with bright neons, casino chips, and massive prizes for those who dream big. Perfect for players who enjoy frequent wins, cascading symbols, and free spins bonuses, offering a winning feel every time the reels spin.
With the Cascading Symbols feature, every winning combination explodes into particles, allowing new symbols to drop into place, potentially creating additional winning combinations in a single spin.
At the top of the screen, you will find the Free Spin Road, an indicator that shows when the Free Spins Bonus is triggered. The first winning combination starts the path by moving one position forward. More positions are advanced by obtaining additional winning combinations through cascading symbol drops within the same spin. From the fourth position onward, the Free Spins Bonus is activated with 7 spins, while reaching eight positions awards 25 spins.
During Free Spins, on the right side of the reels, a Neon Sign with multipliers serves as a win multiplier indicator. As Free Spins progress, the multiplier increases, adding even more excitement to every round.
Ramiro Atucha, CEO, Vibra Gaming, said: “We really enjoyed working on this slot and made sure it was packed with everything slot fans want; amazing graphics and symbols, frequent features plus several twists along the way that will keep players very entertained.”
The post Spin to win in Sin City with Vibra’s latest slot – Vegas 88 appeared first on European Gaming Industry News.
Latest News
STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH

Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.
The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.
The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.
“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.
“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.
“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”
The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.
Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.
“They also led on contract negotiations, securing us the rights we need to deliver value to the business.
“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”
Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.
“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.
“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”
The post STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH appeared first on European Gaming Industry News.
Latest News
Push Gaming brings the buzz back in Wild Swarm Triple Hive

B2B games provider Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system.
Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.
A standout addition is the new chest feature. Replacing the traditional pick mechanic, it introduces the tombola wheel, which offers players a single spin for jackpots, bonus rounds, wild reels, free spins, and more, creating suspenseful moments and the chance for sudden rewards.
The game has been designed to balance familiarity with innovation, using well-loved mechanics and enhancing them with new formats and increased intensity. Triple Hive maintains the whimsical spirit of the Wild Swarm series while exploring new territory.
Ihor Lozynskyi, Senior Game Producer at Push Gaming, said: “Triple Hive focuses on amplifying what players already love and increasing the thrill. The 3 Pots system has proven highly effective at boosting engagement, and integrating it into the Wild Swarm universe allowed us to expand it in a way that feels both natural and exciting.
“With the incorporation of the tombola wheel and a more volatile setup, we’ve managed to retain the original’s charm while providing players with something that feels entirely new.”
The post Push Gaming brings the buzz back in Wild Swarm Triple Hive appeared first on European Gaming Industry News.
Latest News
FairPlay Sports Media Forges Strategic Partnership with The Sporting News

Collaboration to integrate FairPlay’s AI and betting technology to deliver readers a richer engagement experience and enhanced access to betting opportunities
FairPlay Sports Media, the fan and AI-powered global sports media network, has announced a landmark strategic technology partnership with The Sporting News, one of the world’s most iconic sports publishers, to deliver richer, AI-powered analysis and betting opportunities across its global markets.
The deal will see FairPlay deploy its advanced BetTech and monetisation capabilities, including real-time odds, offers, and bet builder comparison product across key The Sporting News global markets, including the UK, Spain, Brazil, and Mexico, while also providing strategic direction for its digital betting initiatives.
FairPlay will work directly with The Sporting News teams to operate at the core of its broader betting approach, cultivating global operator relationships, and ultimately, further monetise its vast global platform. The publisher will continue to own content generation and organic performance services, while leveraging AI-powered technology to drive engagement.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Sporting News has developed a passionate, engaged audience of global sports fans over decades of producing first-class insight and analysis. This collaboration will not only deliver best-in-class betting tech, but we will also provide our expertise in building out varied and brand new betting-associated revenue streams.
“By integrating the best of our AI-powered predictive sports data, which levels the playing field for sports fans and bettors, as well as a broad managed service of innovative betting products, we’re looking forward to deepening the relationship between The Sporting News and its loyal readers, while giving sports fans smarter tools to maximise their betting activities and enjoyment.”
Martyn Jones, co-CEO at The Sporting News, added: “We’re fast becoming one the biggest and most influential independent sports sites in the world and are well positioned for growth as we head into the start of the football, NFL, and NBA seasons, while looking forward to a huge 2026 World Cup. This is an exciting partnership with FairPlay, that will provide a deeper layer of insight and context for our audience.
“Along with the integration of revenue-driving technology, we’re looking forward to establishing a long-term relationship that will position The Sporting News as the go-to resource for both sports news and betting opportunities.”
The post FairPlay Sports Media Forges Strategic Partnership with The Sporting News appeared first on European Gaming Industry News.
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