Sports AI and technology giant Stats Perform has secured another set of exclusive rights to distribute live video streams to licensed international sportsbooks outside the UK, this time for the Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL).

The long-term agreement is the latest significant boost for customers of Stats Perform’s award-winning Bet LiveStreams video service, following the addition of English Football League (EFL) competitions in August 2024 and ICC international cricket in June 2024, and multiple new AI-powered features to enhance the user experience.

This SPFL and SWPL live streaming partnership includes the men’s William Hill Premiership and the ScottishPower Women’s Premier League, plus key games from the William Hill Championship, William Hill League One, Premier Sports League Cup, SPFL Trust Trophy and the SWPL’s Sky Sports Cup.

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Neil Doncaster, Group Chief Executive of the SPFL, said: “We always seek the most reliable, trustworthy partners for Scottish football, who can deliver the highest quality experiences for our fans. Stats Perform’s team and technologies are trusted by top sports federations globally, as well as billions of fans. Their experience as pioneers of live sports streaming for licensed sportsbooks means our fans also tap into a wealth of innovation in that world. We’re excited to start working together.”

The SWPL’s Managing Director, Fiona McIntyre, added: “The SWPL was established in 2022, as part of the SPFL group, with a view to professionalising elite women’s football in Scotland and growing revenues for the benefit of SWPL clubs. This new partnership represents an innovative step and another milestone for the SWPL, as it is the first partnership of its kind in respect of women’s football in Scotland. We are delighted to be working with Stats Perform.”

Andrew Ashenden, Chief Betting Officer at Stats Perform said: “We’re delighted to add elite Scottish men’s and women’s football to our Bet LiveStreams service. The SPFL group, with SPFL and SWPL competitions, brings another heavyweight set of well-timed, high-octane football betting rights into our package. Its teams, players and historic rivalries are very popular with global fans. Football remains the world’s most followed sport and the SPFL and SWPL games sit perfectly alongside our top calibre competitions from England, Spain, Italy and many more besides, making our AI-enriched service critical to any licensed sportsbook globally that has football fans as customers.”

Leading sportsbook provider adds official data feeds and cutting-edge features to new esports lobby

Altenar, a leading sportsbook and iGaming software provider, has strengthened its long-term collaboration with premium esports betting specialist, DATA.BET, to significantly enhance its esports offering through the integration of official data feeds.

Altenar first partnered with DATA.BET earlier this year to integrate fully tailored odds and live score feeds on more than 30 esports disciplines. Central to its latest product upgrade is a new standalone esports lobby with intuitive navigation, a custom streaming player, and upcoming features including live scoreboards and a real-time map tracker.

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As part of the extended agreement, Altenar will continue to set a new standard for sports betting with official logos and images across its esports feeds, providing its operator partners with an immersive and visually engaging experience.  These enhancements are set to improve market uptime, increase event coverage, and expand the variety of betting markets available for Altenar’s operator partners.

The collaboration underscores Altenar’s commitment to fostering successful long-term partnerships that meet the needs of the market, positioning the company at the forefront of the rapidly evolving esports vertical.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “As esports continues its rise in popularity, especially with major events like the 2025 Esports Olympics approaching, the integration of DATA.BET’s official-only data has elevated our offering to another level.

“This standalone lobby will empower our partners to tap into a growing esports market, attracting and retaining players like never before.”

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, in partnership with William Hill, one of the UK’s leading betting companies proudly announces the launch of William Hill Vegas Gold Cash Freespins™. This bespoke game combines renowned William Hill Vegas imagery with the engaging mechanics of Inspired’s popular Gold Cash Freespins theme.

Specifically tailored for William Hill’s players, William Hill Vegas Gold Cash Free Spins promises an immersive experience featuring captivating gameplay, branded iconography, and player-favourite features. This 5-reel, 4-row, 40-winline slot game is designed to deliver both excitement and engagement.

Players can trigger the Free Spins bonus by landing three William Hill Vegas bonus symbols on a single spin, awarding them with eight Free Spins. During this bonus, only the three highest symbols and stacked Wilds appear on the reels, boosting the potential for big wins.

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The Wild symbol can stack on reels two, three, and four, substituting for all other symbols except the bonus symbol. For those looking to increase their winnings, the wheel gamble feature offers a thrilling option to either gain additional Free Spins or boost cash prizes.

The launch of William Hill Vegas Gold Cash Freespins underscores Inspired’s on-going commitment to collaborating with leading operators like Wiliam Hill to deliver bespoke, top-tier gaming experiences that align with the distinct identities of our partners, such as William Hill Vegas.

Richard Terry, UK Market Product Director at Inspired Entertainment, said: “We are thrilled to be relaunching our player favourite title Gold Cash Free Spins with our long-term partners William Hill. The iconic William Hill Vegas branding paired with the exciting features of Gold Cash Free Spins offer a truly unique gaming experience that we are certain William Hill players will enjoy.”

Jon Sanders, William Hill’s Head of Retail Gaming, added “The arrival of a branded Gold Cash Free Spins will be a fantastic addition to our customers across both retail and online. We’re excited to continue to build on our collective focus on quality, performance and growth cemented by our recent 6-year extension to include the provision of 5,000 new Vantage cabinets.”

William Hill Vegas Gold Cash Free Spins is available in retail and coming soon to online platforms.

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