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Reflex Gaming and Yggdrasil modernise classic genre with Fast Fruits DoubleMax™

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Yggdrasil, a leading iGaming publisher, has collaborated with Reflex Gaming, a UK-based omnichannel game producer, to release a fruity classic with a supercharged twist in Fast Fruits DoubleMax™.

This classic themed game showcases an array of colourful fruits fill the reels, alongside iconic symbols such as the Lucky 7 and bonus symbols, while the DoubleMax feature sees any winning combination removed from the reels and the multiplier to the left-hand side increase for every successful outcome on a single spin. As long as wins can still occur, the multiplier can climb!

After every winning spin, a wild with a possible modifier will appear on the reels. Modifiers may include Super Wilds, Multiplier boosters, pay both ways wilds, and regular wilds to enhance the DoubleMax multiplier.

Three or more bonus symbols will trigger the Free Spins mode, where the multiplier starts at 1x, and builds throughout, rather than resetting after every spin.

Brace yourself for the excitement of the “pop and drop” feature, which creates cascades of wins, a multiplier that doubles with every drop, and different types of WILD symbol which can even switch the direction of play from left-to-right to right-to-left.

In addition, there is a Golden Bet feature, where players can double their chance of hitting the Free Spins for an extra 25% of their stake, or a Buy Bonus, which takes them directly to the bonus round.

Following on from the huge success of Double Lucky Mushrooms and Dublin Up, Reflex add their 3rd DoubleMax game to the ever-growing YG Masters portfolio.

Fast Fruits DoubleMax is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “Combining the DoubleMax mechanic with the much-loved fruit genre has seen Fast Fruits DoubleMax occupy a spot that appeals to both traditional slot lovers and those who enjoy fast-paced, high volatility gameplay.

“With giant win potential on every spin, as well as numerous wilds bringing new elements to the reels with every appearance, there is a lot to love in our latest launch!”

Mat Ingram, CPO at Reflex Gaming, said: “We pride ourselves on creating games that players love to play, and Fast Fruits Doublemax is another exciting addition to our growing portfolio.

We took the classic fruit theme and modernised it with the DoubleMax GEM, as well as our own brand-new WILD mechanic. With giant multiplier potential, wilds can then trigger a pay both ways mechanic, there’s plenty in it for gamers of all appetites.”

Business Development

Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

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Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Entertainment

Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening

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Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.

The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.

According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.

The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.

The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.

The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Rewards

Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win

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The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.

Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.

Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.

The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.

Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.

The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.

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