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Week 22/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Pragmatic Play, provides a swarm of wilds and fruity fun in Sticky Bees. Set across 7×7 reels, symbols including strawberries, watermelons and oranges must form an adjacent matching cluster of five or more symbols to award a win. These are then removed from play causing a tumble of new symbols to fall from the top of the game board which can grant additional winning opportunities.
MGA Games, expands its casino slots game offering with new titles from its international high-performance Megaways product line, under license from Big Time Gaming (BTG). MGA Games online casino partners can now play 777 Caliente, a new slot game set in the underworld, full of mystery and adventure where important prizes are hidden.
The strategic alliance between MGA Games and R. Franco continues with the launch of El Habanero, the Mexican-themed 3-reel wrestling slot game. This is the seventh Recreativos Franco’s land-based games to be included in the MGA Games online catalogue, and from May 29th, it will be available to all online casino operators in the Spanish market. El Habanero is an emblematic product whose land-based machine game is still on the market found in restaurants.
Both the sun and a full moon have risen to reveal a brand-new Game Engagement Mechanic (GEM) from Yggdrasil, the leading iGaming publisher, in Ragnawolves WildEnergy™. This Norse mythology-themed game is heavily inspired by the myth of the young pups Sköll and Hati, in their cursed chase for chariots of Sól and Máni. They and their powerful father Fenrir were feared by the gods and were consequently imprisoned by Odin in Asgard. The god cast a spell on the young wolves, and they were doomed to constantly chase the sun and moon.
Premium slots and table games provider, Habanero, has unveiled its luxurious latest release, The Big Deal Deluxe. Immersing players in a Las Vegas casino, the feature-rich game is played out centre stage in a Great-Gatsby inspired suite. Set across 5 columns and 3 rows, The Big Deal Deluxe features an array of luxury items and Vegas casino staples as its symbols, including watches, sportscars, rings, a casino entrance and poker chips at the base game.
Expanding its footprint, Pascal Gaming has added a new line of Slots to its gaming suite. 6 brand new slots – Jumbo Diamond, Drago Flame, Wild Clubs, Dogo Fortune, Mexicano & Crazy Mummy – come in classic lines, all set to deliver a memorable gaming experience. What could be more spectacular than watching animals hunt for diamonds in the jungle? Jumbo Diamond is indeed a great way to enjoy gameplay! With its colourful design, this appealing Drago Flame promises to bring a lot of fun and big benefits. Wild Clubs is a perfect entertainment for those who want to be the star of a famous cabaret stage. In Dogo Fortune, players witness the lavish lifestyle of wealthy Dogo, hence becoming a part of his story. Mexicano features the main hero singing Mexican serenades to his late love. Here Mexican culture – music, heroes and traditions – is revealed in all its true colours.
Endorphina, has announced the release of its latest online slot game – Multistar Fruits. This new shimmering game promises to offer players an exhilarating gaming galactic experience with its stunning graphics and exciting features. Endorphina is known for creating high-quality games that offer players a unique and unforgettable gaming experience, and Multistar Fruits is no exception. This 3-reel 3-row slot with 5 paylines is designed with a classic fruit theme. Players will find juicy symbols such as grapes, cherries, lemons, plums, oranges, and watermelons.
Greentube, is inviting players to a dystopian world full of engaging features and futuristic winning chances in its latest release, Cyber Wildz. Taking center stage in this sci-fi adventure are Kray-Z the Reaper and Y-Pout the Assassin, who award multipliers on reels that are set in a fictional city under bright neon lights. Kray-Z the Reaper acts as the title’s multiplier wild, increasing rewards by x2, x3 or x5 should she appear on a win line during base gameplay.
R Franco Digital, Spain’s leading gaming provider, is inviting players to conquer the prairies in its latest slot release, Buffalo Park. Taking players on a 5×3 reel adventure, the game’s slick environment depicts a wild North American national park as buffalo stampede. With eagles, wolves, bears and buffaloes as the game’s iconic symbols, players must form matching combinations in the base game, while wilds appear in the form of the park’s gate and can substitute for other symbols on the board to help secure a win.
Push Gaming adventures into the glorious days of the Roman empire in its historically-inspired release 10 Swords. Emperors, legionnaires, helmets and more complementary thematic symbols fill the slot’s 5×3 reels, which must form a matching combination across 20 paylines to award a win. These are joined by a wild which substitutes for any of the famous Roman icons making it easier to create a win.
Wizard Games is set for an adventure across the plains of Canada in its latest launch, Majestic North. The 5×4, 1,024 payline slot sees the reels filled with animals that roam the wilds, including Owls, Eagles, Elk, Wolves and Grizzly Bears that act as the highest paying symbols. Three or more Golden Maple Leaf scatters will launch the Majestic Free Spins mode, awarding up to 20 free spins. If you manage to land more scatter symbols during this feature, you can potentially receive an extra 20 free spins.
Belatra Games, has announced the launch of its tasty new slot hit, Wild Fruit Jam. Players will be champing at the bit to get stuck into this new game which is jam-packed with a wide variety of fruits and berries, including watermelon, plums, cherries, lemons, grapes, and many others. These vibrant symbols make the playing field pop off the screen and will have slots lovers salivating for more.
Booming Games is taking players to the top of Mount Olympus where they can stand face to face with Zeus, the god of lightning and big wins, in the latest blockbuster slot to leave the provider’s production line. Power of Olympus is a 7-reel, 7-row video slot that summons the will of the gods through Cascading Reels with Cluster Pays – when five or more symbols match and form a cluster horizontally or vertically, the player wins. But that’s not all…
Gaming Corps, the up-and-coming Swedish games developer, invites players to join the hunt for big wins in its biggest launch to date, Luke E. Chance and the Book of Luck. Set in Egypt in front of the Great Pyramids of Giza, the game allows players to assist Luke E. Chance; a hero on a mission to find anything of value that can be donated to reputable museums for all to enjoy.
Play’n GO brings players back to Asgard in the sequel to their popular online slot, Viking Runecraft, in the thunderous Viking Runecraft Apocalypse. The devious Loki has switched his allegiance yet again, and this time he’s set his sights on the home of the gods. His determination to conquer Asgard and claim it for himself means that the gods are going to have their work cut out for them. It seems that they’re going to need some help…
OneTouch has released God Hand Feature Buy, a reboot of one of its hottest titles, offering players a chance to pay tribute to the Athenian deities. In the feature-filled game with no reels or paylines, various coloured orbs are revealed from the rubble of smashed boulders hurled from above by the gods which can award wins up to 100x. With a strike of Zeus’ lightning, the chances of revealing the high paying symbols becomes even greater.
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Jack Watson Brand Manager at Zingo Bingo
Zingo Bingo pushes “community, accessibility” message for National Bingo Week
Brand manager Jack Watson argues bingo’s growth should focus on social play and cultural moments, as the operator plans a free-to-play day on 27 June.
Zingo Bingo is using National Bingo Week to argue that bingo’s next phase should prioritise “community, accessibility and shared cultural experiences” over “innovation for innovation’s sake,” according to Jack Watson, Brand Manager at Zingo Bingo.
In the statement, Watson says technology is reshaping gaming, but that bingo’s core appeal remains social interaction and shared entertainment. He points to sector shifts including mobile-first experiences, personalised content and themed gameplay, while claiming players still want “the shared excitement that comes from participating alongside others.”
Watson also flags nostalgia as a product and marketing lever, describing it as an “instant emotional connection” that can help online bingo feel “both fresh and recognisable.” He adds that operators should focus on presentation—such as “mobile optimisation, themed rooms, contemporary branding and strong community experiences”—rather than changing the fundamentals of the game.
Zingo Bingo said it will mark National Bingo Day with “a full day of free bingo, running from 12pm to 8pm on Saturday 27 June,” allowing players to participate without purchasing tickets. Watson positions free-to-play events as a way to reduce friction for first-time players who may hold outdated views of online bingo.
The company also highlights responsible gambling measures, stating it offers tools including deposit limits, session reminders and self-exclusion.
The post Zingo Bingo pushes “community, accessibility” message for National Bingo Week appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.
Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.
But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.
Regular leagues create more stable traffic
The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.
The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:
- Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
- Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.
The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.
For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.
Campaigns must start before kick-off
The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.
Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.
During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.
This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”
Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.
Sports traffic extends beyond the final match
Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.
As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.
Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.
For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.
Using the 2026 Calendar to manage niche traffic
With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.
To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.
For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.
Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.
For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.
A structured calendar always beats reaction
The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.
The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.
Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.
But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.
Regular leagues create more stable traffic
The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.
The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:
- Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
- Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.
The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.
For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.
Campaigns must start before kick-off
The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.
Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.
During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.
This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”
Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.
Sports traffic extends beyond the final match
Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.
As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.
Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.
For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.
Using the 2026 Calendar to manage niche traffic
With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.
To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.
For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.
Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.
For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.
A structured calendar always beats reaction
The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.
The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on Americas iGaming & Sports Betting News.
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