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Swintt pack the reels with regal riches in new Jade Princess slot

Published

3 years ago

May 3, 2023

Reading Time: 2 minutes

Pioneering software provider’s latest Premium release invites players on a magical journey to the Middle Kingdom where Free Spins and sticky wilds can lead to epic wins of 1,200x

This month, sought-after slot producer, Swintt, is preparing to embark on an unforgettable Asian adventure in Jade Princess – an all-new addition to the studio’s popular Premium line-up that pays homage to the region’s rich history while delivering eye-catching wins of up to 1,200x.

Played out across a 5×3 grid with 10 fixed paylines, Jade Princess is another beautifully-designed Premium release that features all manner of eastern antiquities across its reels. Alongside classic ace-through-ten playing card values that each come with their own unique Asian twist, the game’s theme is further enhanced by the presence of ceremonial bowls, ancient tea sets and embroidered hand fans.

In addition to these staple symbols, players will also encounter a trio of special icons that are well worth keeping an eye out for. The first is the titular Jade Princess, which appears stacked across all five reels and provides a payline win when just two symbols are present, while the second is the dragon statue, which is both the slot’s highest-paying icon and a wild that can substitute for any other symbol.

The third – and arguably the most rewarding – is the bonus scatter symbol, which is represented by a lucky Chinese coin. Whenever three or more of these important icons appear anywhere on the reels during a base game spin, players will instantly receive 12 Free Spins as the game’s feature is triggered.

When this happens, the excitement levels will crank up a notch as an upbeat soundtrack kicks in and the sparkling lights illuminate the night sky in front of the game’s traditional pagoda background. Of course, this being a Free Spins feature in a Swintt slot, the upgrades aren’t merely cosmetic as the dragon statue will now lock in place for the duration of the feature whenever it appears on the reels.

Thanks to this game-changing enhancement, it’s possible for players to have multiple wilds stuck in place over the course of their Free Spins, with this greatly improving the odds of landing five-of-a-kind wins and reducing the game’s volatility while boosting the overall hit frequency to a generous 26.67%.

A final incentive that will already be familiar to fans of Swintt’s Premium range is the addition of a Risk feature, which can be activated after any winning spin. Whenever this optional mini-game is triggered, players will be prompted to guess the colour or suit of a hidden playing card, with this doubling or quadrupling their current payout until the maximum win is achieved or an incorrect selection is made.

David Mann, Chief Executive Office at Swintt, said: “With its rich culture, striking architecture and awe-inspiring artefacts, ancient China has provided a wealth of inspiration for our designers – and we think we’ve captured the most iconic aspects of this historic part of the world in our Jade Princess slot.
“The slot is built on the same fundamental principles of straightforward gameplay and easy-to-trigger payouts that have already made our Premium line-up so popular with fans, but also includes an engaging Free Spins feature that harnesses the power of sticky wilds to seriously boost players’ prizes.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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