Latest News
Week 13/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has announced the eagerly awaited launch for its festive edition of a crowd favourite – The Book of Easter Piggy Bank. This high volatility game will take players on a luxury-filled Easter egg hunt like they’ve never seen before! The all-time favourite game has returned just in time to bring some fun and excitement to the Easter holiday. Players will join in on a thrilling hunt for lavish Fabergé eggs, raiding the Piggy’s bank of riches! This vibrant slot game takes easter egg hunting to the extreme.
Pragmatic Play, takes to the lake to net more fish-themed bonuses as it adds to much adored franchise with Big Bass Hold & Spinner™. Played across 5×3 reels, Big Bass Hold & Spinner™ reopens its tackle box to reveal familiar symbols alongside a laid-back atmosphere set by an upbeat soundtrack as the franchise’s friendly fisherman returns to guide players through big wins.
77 Sunset Strip captures the rad vibe of the 80s and combines it with Wilds, Expanding Reels, Free Spins and the studio’s innovative Instapots feature. Players can banish the winter blues and head to the warm, sunny climes of Miami, Florida, in the latest neon-themed online slot spectacular from Live5. 77 Sunset Strip InstapotsTM has it all, from Free Spins to Expanding Reels and the studio’s innovative Instapots feature.
Swintt is taking players on a journey through ancient Egypt with the potential to experience wealth and prosperity in Book of Shai, the latest slot release from its SwinttGames portfolio. Shai is the legendary Egyptian god of luck, and players will be hoping he’s on their side as they play their way through this 5×3 reel, 20 payline slot that has an RTP of 95.90%.
Armadillo Studios is proud to announce the official launch of its sweetest new slot, Hot Hot Honey, a game that brings back fan-favourite features in a new and refreshing way. Hot Hot Honey is a 5×3 row, high volatility slot available in 96.02%, 94.03%, and 88.24% RTP versions, featuring our bee trio the Anna sisters, who have banded together to provide enough hot honey to satisfy everyone’s appetites.
Greentube, is reopening its book of classic tales once more, this time bringing an aquatic favourite to life in Diamond Tales™: The Little Mermaid. This variable volatility 5-reel, 40 payline slot, created in collaboration with Intellectual Property owner RoyalCasino Denmark, has players aiming to win a maximum of 50,000x their stake by way of several bonus features, including the Snap Drop and Diamond Tales™ features.
Gaming Realms, a leading provider of mobile-focused gaming content, takes to the high seas in latest buccaneer-themed title Slingo Pirate’s Treasure. Played across 5×5 reels, randomly generated numbers are present on the matrix. During each spin, five numbers are drawn, and if matched to those on the game board will mark their position. A line of these marked numbers is required to create a Slingo.
Yggdrasil, the leading publisher accelerating iGaming innovation, has rolled out its egg-citing Easter hit, E-Force. Inspired by different popular action movie characters, the title transports players to the world of Easterville, where some rough and ready rabbits are primed to defend their village while picking up some big wins in the process. The 3×5 slot features reels packed with numerous different rabbits with their own fighting style, while various coloured eggs are also present on the grid.
AvatarUX has released its first Irish-themed game, Pop O’Gold™, featuring new and exciting mechanic – StickyPop™. StickyPop™ is a variation of the innovative supplier’s hit mechanic PopWins™, and sees winning combinations remain on the reels while an entire new set of symbols tumble from above. Each reel can increase from three to five symbols high in base play and seven in free spins. When no new sticky symbols are possible, the spin ends.
Soft2Bet is excited to announce that a celestial deal with leading game developer Pragmatic Play, will facilitate the creation of the sequel to the world-renowned, heavy-hitting game “Gates of Olympus”. Soft2Bet’s teams have been navigating the underworld to bring their partners and players something truly unique, a game made by the Gods and kept under the protection of Hades himself.
Habanero, has released its latest title, Legendary Beasts, a fiery slot featuring mystical characters. Played across 3×3 reels, the new slot adds a twist to the classic gameboard with splitting symbols, which can divide into two or four parts, creating additional ways for players to win. Adding to the atmosphere are the game’s symbols comprised of animated dragons, tigers, and phoenixes as well as magical coins, in keeping with the Oriental theme.
Push Gaming, returns to the legendary Cluster Link mechanic and popular characters, in its latest wild release Giga Jar. Played across 7×7 reels, familiar symbols from the studio’s hugely successful Jammin’ Jars series return in their own spin-off slot, highlighting the success of its proprietary games and the value of careful character development in its imaginative and engaging slot offering.
Players will have a cracking time when they play REEVO’s latest new slot Eggs with Legs ahead of the holidays. This 5-reel, 5-payline Easter egg-stravaganza is the ideal Springtime slot where players can seek out huge wins and hidden surprises in a game packed full of bonuses, prize boosters and respins. Featuring Additives (+50, +150, +750 and +1,000 your stake) and Multiplier (x2, x5 and x10) symbols that pay on winning lines; up to seven Respins.
Wizard Games has cast a line in search of big bites in new launch Bring In The Fish. The 5×3, 20 payline slot marks the slot studio’s latest foray into the hugely popular fishing genre of titles, providing an angling adventure that is packed full of features. The Golden Fish Collect Pots acts as a collect option throughout base play, with at least three landing required to trigger a win.
GAMOMAT, one of the leading independent software developers for slot games, has released its fabulous new title, Vegas Fruits. Dive into the truly special Las Vegas feeling to experience world-class entertainment that Vegas Fruits brings. GAMOMAT is very pleased to announce the launch of Vegas Fruits, a classic-style fruit game that is expertly designed to bring fun to all.
Pragmatic Play, a leading content provider to the iGaming industry, is set to get hearts racing with its newest release, The Red Queen™. Drawing players into a captivating world full of dynamic characters, including the white rabbit, kooky hatter and the Red Queen herself, this fantastical slot is a feast for the senses across 5×3 reels and 20 paylines.
One of Blueprint Gaming’s most loved slots returns with a sparkling array of new ways to win in Luck of the Irish Mystery Ways Fortune Play. The popular Irish-themed title’s charms run right through every section, from the base game where matching three symbols or more on adjacent reels awards a win, to the Money Spins bonus round. The Luck O’ The Irish Mystery symbol boosts play too – not only revealing any symbol at random, including the Money Spins symbol, but also revealing extra versions of the same symbol for more ways to win.
Wazdan, the innovative games provider, has released its latest slot Mystery Kingdom™: Mystery Bells, which sees the introduction of a new lucrative feature. The eerie new hit opens with a 4×3 grid, which features 12 independent reels, and invites players to spin and trigger the bonus round to launch any wins. The gameplay doesn’t include payout in the base game, instead four bonus symbols of any type are required to land on the middle row to activate the Hold the Jackpot round.
Stakelogic’s latest big-action slot sees players join the Spartans as they fight back against a zombie invasion with the help of an arsenal of bonus features. It’s the epic battle that we’ve all been waiting for – Spartans Vs Zombies MultipaysTM. Players will find out who comes out on top in the latest slot release of the same name from in-demand slot developer, Stakelogic. Spartans Vs Zombies MultipaysTM sees players join the Spartans as they take on super-powered zombies.
Put some Spring in your step with Triple Eggs 100 – arriving just in time for Easter! The latest Classic Series from Hölle Games is a 5×4, 100 payline treat and full of Eggs, Rabbits, Chicks, and other themes for the season. Egg-citing! While the name might be a cheeky nod to a particular film franchise, this game is a lot more entertaining, and players will actually give a cluck. With Stacked Wilds and an eggs-cellent Scatter payout of 30x, they can win up to 2500x their stake.
Red Tiger has launched a dystopian, post-apocalyptic video slot where welding race cars together is the way of life. In Wrigley’s World, players can join the namesake mischievous goblin in a race for victory. Beaten-up, rusty canister Wilds fuel the excitement in this slot, and may topple onto Reels 2, 3, and 4. Up to 5 Wilds may land on each spin, and each Wild adds a 2x Ways Multiplier to players’ potential wins.
Life just suddenly got so much better. The legendary Mr. Vegas is back and bringing the ultimate Vegas experience to players’ fingertips. With five reels and 60 paylines, Mr. Vegas 2: Big Money Tower™ delivers a feature overload with Stacked Mystery Symbols, Free Spins, a Pick Bonus and the innovative Big Money Tower for gold, silver or bronze winnings. The sequel to Mr. Vegas™ – one of Betsoft’s most popular releases of all times – Mr. Vegas 2: Big Money Tower™ takes our handsome hero back to the high rollers’ casino for some serious action.
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American gambling industry
Gaming Americas Weekly Roundup – January 26-February 1
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.
The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.
Partnerships
GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.
Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.
The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa Bet Partners
How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads
This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.
Project Overview
Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000
Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%
Challenge and Initial Metrics
At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.
Initial Cost per FTD: $15.00
Goal: Reduce the cost of the target action to below $8 and identify scaling potential.
Optimization Strategy: What Was Done
The success of this case is the result of Traffy’s consistent work across four key areas:
1. Traffic Quality Management (Exchanges & Publishers)
Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.
- Blacklists were created based on low deposit conversion.
- Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.
2. Creative Strategy
Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.
3. Traffic Cleanup to Avoid Paying for Bots
- Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
- Device “farms” were identified and banned through Device ID analysis.
- Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.
4. Funnel Optimization
Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.
Key Insight
Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).
Result
Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.
The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.
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