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INSPIRED CELEBRATES THE START OF AUTUMN WITH THREE NEW ADDITIONS TO ITS ONLINE PORTFOLIO OF PREMIUM SLOTS
Inspired Entertainment, Inc. has launched three new online and mobile slot games to kick start Autumn, while further enhancing its portfolio of iGaming content.
Offering players diverse themes, gameplay styles, and a variety of fun bonus mechanics, Respin 7s™, Gold Cherry™, and Anubis Gold™ bring the joy of online slots to multiple audiences, for a fun and casual iGaming experience.
Spinning its way to top of the iGaming charts is Respin 7s, a classic fruit-themed slot with a reel configuration of 5×3, five win-lines and a return to player (RTP) rate of 94.8%. With a strong math profile and proven gameplay, Respin 7s is a descendant of the successful VLT version, popular with players in the North American retail gaming market. Featuring Inspired’s Twin Pays™ mechanic, players experience exciting wins with pay-outs in both directions. The base game’s reels spin to reveal colourful fruit-machine style symbols, as well as the game’s ubiquitous 7s. Four 7s in view will trigger the empty reel to light up in flames and respin, giving the player a chance to land a total of five 7s and trigger the game’s fun Bonus round.
Increasing the gameplay thrills and the intensity of bagging a win, the game’s backdrop transforms from bright blue into vivid red with the 7s turning into fiery Wilds! Like the base game, landing four 7s gives players another respin of the empty reel, with five Wilds awarding them with an additional five free spins!
Bursting with the sweet taste of juicy wins, is Gold Cherry, a classic fruit-themed slot with a reel configuration of 5×3 and 10 win-lines. It features a novel modification wheel, that spins above the reels to convert symbols into Wilds and to multiply prizes, while heightening the anticipation and thrill of potentially winning big! When the wheel lands on a gold segment all dark cherry symbols in view will transform into the Wild, shown in-game as the golden cherry. The bonus round offers 10 free spins, featuring additional Wild segments on the wheel and extra cherries on the reels. The Bonus round offers players an 80/20 chance of transforming all cherries that land into Wilds, improving the player’s chances of scoring wins! If the player lands on a X2 segment of the wheel, their prizes are multiplied, giving them a juicy win.
Boasting mystical charm and the allure of ancient Egypt, is Anubis Gold, a 5×3 reel slot game with 10 win-lines and expanding wilds. Anubis Gold is set inside an Egyptian golden temple, surrounded by the dramatic power of Anubis. Landing three or more of the game’s Bonus symbols, starts the Free Spins Bonus feature, where Anubis comes to life! The Super Wild upgrades all symbols shown in gold, up to the next level, awarding players with increased values on the top-paying symbols, displayed on the strips located either-side of the main reels. Wild symbols expand in the Free Spins Bonus and awards players with one, three or five extra free spins, adding an extra layer of gameplay excitement! The game’s Free Spins feature can be re-triggered by landing another three Bonus symbols.
Claire Osborne, Vice President of Interactive at Inspired, said: “We are thrilled to be celebrating the start of Autumn with three amazing slots. Packed with wins throughout, each game encompasses different Bonus mechanics, themes, and gameplay styles to suit an array of tastes and gaming preferences. All three games boast great graphics offering casual players a visually impactful, fun, and relaxed iGaming experience.
“With an autumn and winter 2022 roadmap that is packed with exciting seasonal and fun-themed content, we look forward to continuing our trajectory of entertaining players during the rest of the year and beyond.”
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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.
FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.
Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.
FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.
With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.
Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.
Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”
“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.
Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”
This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.
The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Industry Awards
UltraPlay Shortlisted for EGR B2B Awards as White Label Partner
UltraPlay, a leading provider of innovative iGaming solutions, proudly announces being shortlisted for the esteemed EGR B2B Awards 2024 in the ‘White Label Partner’ category. This nomination recognizes UltraPlay’s commitment to excellence in the iGaming industry and its role as a key part of ODDS Group, a renowned company known for advancing the frontiers of digital entertainment and gaming technology.
UltraPlay’s White Label Solution offers a comprehensive, turnkey package designed for businesses aiming to quickly enter the iGaming market. This solution provides operators with everything needed to launch, including advanced sports betting and Esports platforms, integrated payment systems, and cryptocurrency technology. UltraPlay manages crucial back-end operations such as licensing and security, allowing clients to focus on brand development and customer engagement. Customizable to specific market needs, this solution accelerates the go-to-market timeline and boosts competitive capability in the fast-evolving online gaming sector.
The EGR B2B Awards are known for highlighting the best in the online gaming service sector. UltraPlay has been acknowledged for its exceptional white label solutions that empower operators to efficiently launch and manage their brands. Mario Ovcharov, CEO of UltraPlay, stated, “This nomination reflects our team’s dedication and the strong relationships we’ve built with our clients. It’s an honor that motivates us to continue innovating and maintaining high industry standards.”
UltraPlay offers comprehensive services including sports betting, Esports, white label, and turnkey solutions, focusing on quality, security, and user experience. As part of ODDS Group, UltraPlay leverages extensive resources and deep industry expertise to enhance its offerings and support its clients globally.
The winners will be announced on June 13, 2024, bringing together industry leaders to celebrate common achievements.
The post UltraPlay Shortlisted for EGR B2B Awards as White Label Partner appeared first on European Gaming Industry News.
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