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Teresa Guilherme joins the MGA Games Portuguese Celebrities family in Rainha da Pérsia

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MGA Games, specialists in localized slot games for global operators, continues to increase its online Portuguese Celebrities catalogue with the launch of Teresa Guilherme Rainha da Pérsia.

The new 5-reel title stars the famous television presenter and producer, Teresa Guilherme, who is very popular in Portugal. The new production, which incorporates the presenter’s original image and voice, is an adaptation of the game Queen of Persia which launched in international markets on May 30th.

MGA Games remains faithful to its roadmap for the internationalisation and marketing of its online slot games catalogue and continues to work on the launch of localized products that it adapts for each market. A job that poses many challenges but that the company has taken on and with great results.

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Teresa Guilherme Rainha da Pérsia takes players on a journey full of adventures through an oriental fantasy land. There, the queen of the Persian empire fights to fulfil a mission: to defend Persia from the monster that threatens the city. Daggers, gems, chests, and goblets loaded with gold are some of the themed symbols with excellent graphic quality and animations that immerse players in this exotic, distant world with impressive landscapes to win great prizes.

The newly released 5-reel high volatility slot game has 243 paylines and gives prizes for the longest combinations of symbols from left to right. In addition it multiplies the prize by the number of times the symbol repeats on each reel.

One of the most notable mechanics of this game is the Wild Night option which randomly turns up to a maximum of 4 reels into Wild reels.

In addition, if players get three or more Scatter symbols, they can access one of the 4 Free Spins mini-games included in Teresa Guilherme Rainha da Pérsia. Every time a player enters the Free Spins selection screen the top counter increases. Accessing the mini-games a sufficient number of times unlocks the other Free Spins mini-games. Numerous prizes are waiting to be discovered: be it in the library filled with ancient tomes and grand prizes, the labyrinth of alleyways that seem to have no exit, under the awnings of the city where the final victory is disputed, or in the mysterious temple full of enigmatic statues that guard enormous treasures.

Teresa Guilherme Rainha da Pérsia also includes Wild symbols, which act as wild cards substituting all symbols on the reels (except for the Scatters) and double their value, an exciting feature for players.

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The fascinating graphics, music, and audio featured in this game fully immerse players in this terrific new adventure making Teresa Guilherme Rainha da Pérsia one of casino players’ favourite games.

Since Monday, June 27th, all the Portuguese operators who collaborate with MGA Games have the new game in their casino slot game catalogue, much to the delight of their users.

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Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive

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Atlas-IAC has taken a bold step forward, unveiling its new identity as Atlaslive, the dynamic iGaming platform. Teaming up with the esteemed Banda agency, the company started a fresh era in iGaming tech marked by innovation, dynamism, live tech and bold creative approach.

Fueled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy  is the natural next step in our journey,” commented Bogdana Yavorskaya, Chief Marketing Officer at Atlaslive, on the preconditions leading to the rebranding.

Nowadays tech builds in people’s lives becoming life itself, and removes the line between what is real and what is not. Yaroslav Serdiuk, Strategy Director at Banda agency, emphasizes: “The principle of outstanding technology is to mirror life, give important outcomes, and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of “live” and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic iGaming platform.

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The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches, and the identity system itself underscore continuous dynamism.

Keeping “Atlas” and combining it with “live”, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.

The mission of Atlaslive is to discover how far iGaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, emphasizes, “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”

The core values of Atlaslive are  to connect, evolve, and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles,

“It is crucial for us to maintain open interactions between employees, clients, and partners to foster the creation of new ideas. Responsive to the changing world, we prioritize evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”

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Discover How Far iGaming Tech Can Evolve with Atlaslive.

The post Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive appeared first on European Gaming Industry News.

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Diane Crookes

Playtech games now available to players in Argentina via PlayUZU

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SkillOnNet has today announced that it has signed a partnership with renowned global gaming content provider Playtech.  As part of this collaboration, SkillOnNet’s market-leading game content will now be accessible to players in Argentina through PlayUZU, an online casino platform powered by SkillOnNet.

As per the regulation where licensees must partner with a local gaming operator, last year SkillOnNet received a license to operate in Buenos Aires City and went live with popular spanish language brand PlayUZU and  gambling operator BuenosAiresSlots as its local licensing partner.

Since release PlayUZU.ar, which positions itself as a “fair” casino, has gone from strength to strength and with the additional integration  of Playtech games it means  thousands of players will now have access to a huge portfolio of award-winning games across multiple verticals.

Jani Kontturi at SkillOnNet said: “Playtech is one of the most reputable providers of casino content in the industry and has long garnered a reputation for being a Tier 1 supplier.

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“Our entry into Buenos Aires has massively exceeded our expectations. Our transparent and “player first” approach has really appealed to players and therefore it’s important to keep offering the best games in the market and why I’m really pleased that we can now offer Playtech’s games to our Argentinian audience.”

Diane Crookes, Senior Commerical Director at Playtech said: “We have maintained a long-established relationship with SkillOnNet and this edition is a great endorsement of the collaborative nature of our relationship.

“We understand the importance of providing great, localised content and we are very excited to see how our games perform in Buenos Aires City and look forward to the next few months.”

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Aposta Ganha

Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership

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Leading Latin American based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), strengthening the association’s presence in the region. The operator launched six years ago and is targeting further growth internationally, notably in Brazil where it will be seeking a licence and where all sports betting operators will be required to join a monitoring body.

Aposta Ganha will now feed into IBIA’s world-leading integrity monitoring network, joining over 50 sports betting companies who operate over 125 sports betting brands globally. Aposta Ganha entered the Mexican market earlier this year with its localised brand, www.apuestagana.mx, and will work with IBIA to combat corruption and match-fixing.

Hugo Baungartner, Aposta Ganha CCO, said: “We’re proud to partner with the IBIA who share our complete commitment to protecting the integrity of sports and the safety of betting customers. Through our association, alongside other leading businesses, we’re excited to play a key role contributing to the important work the IBIA continues to do.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally. Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance and we look forward to integrating Aposta Ganha within our monitoring network.”

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IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone. IBIA recently released a report on the Availability of Sports Betting Products which includes a focus on the Brazilian market.

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