Highly anticipated sequel elevates gameplay with extended reelset and host of fresh features

 Playson, the accomplished digital entertainment supplier, has unveiled the eagerly awaited release of Coin Strike 2: Hold and Win, with an extended reelset and array of new features including Super Strike Coins, lighting up the reels with big win potential.

Combining an instantly recognisable fruit theme with more dynamic mechanics, the title ensures captivating gameplay for players and builds on the overwhelming success of the studio’s chart-topping predecessor, Coin Strike: Hold and Win.

Advertisement

Landing the newly introduced Super Strike Coins provides a stylish twist to the 3×4, eight payline slot. As well as triggering the beloved Collect Feature, there is also the chance of unlocking the Strike Boost Feature which randomly grants up to 10x multipliers, instant Jackpots or extra Bonus Coins, significantly boosting the chance of lavish returns.

Bonus Coins landing on reels one and three, alongside Strike or Super Strike Coins on reel two, paves the way for the iconic Hold and Win Bonus, where only the highest paying symbols are at play. Strike and Super Strike Coins remain sticky throughout.

Benefits of Super Strike Coins come into effect during bonus play, with the powerful icons collecting all displayed coin values – including Strike Coins – during a single spin.

The random appearance of Grand, Major, Minor and Mini Bonus symbols during base and bonus play can also trigger one of four corresponding in-game jackpots, including the Grand Jackpot standing at 1,000x.

For slot enthusiasts with their eyes firmly on sizeable bonus wins, Random Strike, High Strike and Super Strike Bonus Games are also available for purchase, with the latter launching bonus play with one or more Super Strike Coins with the guarantee of Strike Boost also at play.

Advertisement

Coin Strike 2: Hold and Win marks Playson’s latest blockbuster release, underlining the supplier’s ability to capture the interest of players around the world with fresh takes on its top-performing releases.

Tamas Kusztos, CCO at Playson, said: “Coin Strike 2: Hold and Win is a true showcase of our commitment to deliver high quality, player-focused content that evolves with market demand. The addition of the Super Strike Coins and enhanced bonus mechanics elevates the experience while retaining the charm that made the original a standout success.

“We are confident this sequel will resonate strongly with our partners and players alike, driving continued engagement across our global network.”

Evoplay, the award-winning game development studio, has reported a successful first half of 2025 marked by strong commercial growth, continued product expansion and new milestones across key verticals.

In the first half of 2025, the studio launched 19 new titles and saw a 47% rise in player activity compared to the same period last year. Total rounds played increased by 27%, while gross gaming revenue (GGR) grew by 21% and the total bet amount by 24%, reaffirming Evoplay’s status as one of the fastest-expanding suppliers in the iGaming sector.

Evoplay’s innovative output and unique game design continued to earn industry recognition. The studio received the Slots Provider of the Year award at the AffPapa Awards and claimed the Game Design & Art Direction trophy at the SBC Awards Europe, recognised for the groundbreaking title Adrenaline Rush.

Advertisement

Alongside core slots and instant games, Evoplay continued to build momentum in lottery and bingo. The company launched Adrenaline Rush: Scratch, a new approach to digital lottery entertainment, and established new partnerships with state operators, including Loterías Torito in Peru and Azerlotereya in Azerbaijan. All titles were fully localised to comply with lottery regulations and responsible gaming standards, featuring customised game mechanics and content specific to each market.

“Our lottery offering represents a significant milestone in Evoplay’s journey,” said Frank Cecchini, Head of Lottery at Evoplay. “We’ve shown that our games can support lotteries in attracting new audiences and diversifying operators’ portfolio, without undermining the trust and structure of the traditional lottery model.”

In tandem with product development, Evoplay also enhanced its global marketing strategy. The studio launched its Big Adventures Campaign, its most extensive network campaign to date, supported by a €2.5 m prize pool, and continued to enhance the Client Area, a dedicated platform that offers partners easy access to promotional materials and tools.

Another key milestone was the launch of the Affiliate Hub, a resourceful platform that enables media and affiliate partners with release schedules, game sheets, and brand assets.

“Our goal has always been to make life easier for our partners,” said Diana Larina, Head of Marketing at Evoplay. “From campaign design to delivery, we’re equipping operators and affiliates with the tools they need to get our games in front of the right players at the right time.”

Advertisement

In a first-of-its-kind collaboration, Evoplay also co-developed Uncrossable Rush in partnership with SlotCatalog, a leading industry analytics affiliate platform. The title represents a new blueprint for data-driven development and a closer alignment between supplier and affiliate marketing.

As part of the company’s broader update, Evoplay also announces that Chief Commercial Officer Ihor Zarechnyi will be stepping down. A key member of the team since 2021, Ihor has played a vital role in Evoplay’s global growth and partner expansion and has been crucial in shaping the studio’s commercial strategy.

“We’re incredibly grateful for Ihor’s leadership and the significant contributions he has made over the years,” said Ivan Kravchuk, CEO at Evoplay. “This marks the start of an exciting new chapter for both Evoplay and Ihor, and we part ways with great respect, pride, and confidence in the future.”

The company also announced several internal promotions, including Vasilena Gekova as Head of Finance. Her appointment follows earlier promotions of Anton Gyria as Director of Business Operations and Olga Pronak as Head of Key Account Management, further demonstrating Evoplay’s commitment to nurturing talent from within as the company continues its growth journey.

Anton Gyria noted: “It’s been a rewarding journey so far, and stepping into a more strategic position allows me to support the business on a wider scale while staying true to the culture that’s made Evoplay what it is.”

Advertisement

These changes reflect the studio’s long-standing commitment to developing and recognising its people, with each promotion resulting from years of consistent contributions and leadership across various departments.

As Evoplay expands its global presence and product verticals, strengthening internal teams and rewarding dedication remains a core focus.

Ivan Kravchuk added: “The first half of 2025 has been a testament to the strength of our vision and the dedication of our team.

“From expanding into new verticals to delivering exceptional content and establishing valuable partnerships, we’ve taken bold steps that continue to shape our journey. We’re proud of what we’ve accomplished so far and remain committed to building momentum in the months ahead.”

Player-funded side-bet jackpots to launch across Betsson Group brands

Specialist supplier ThrillTech has entered into a global partnership with Betsson Group, one of the world’s leading gaming operators, to roll out its next-generation jackpot technology, ThrillPots, across the operator’s international brand portfolio.

Through this partnership, Betsson Group will integrate ThrillTech’s fully licensed jackpot solution, enabling bespoke, player-funded side-bet jackpots designed to drive measurable incremental revenue.

Advertisement

The opt-in side-bet mechanism of ThrillPots allows players to contribute to progressive jackpots without disrupting core gameplay – resulting in enhanced performance across both sportsbook and casino verticals.

Operating several brands globally, Betsson Group’s flagship names – including Betsson, Betsafe, and NordicBet – are set to benefit from ThrillTech’s modular and high-performing jackpot engine. The partnership underscores Betsson’s strategic focus on elevating the play experience through innovation across multiple regulated markets and product verticals.

“As a global leader in iGaming, Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth,” said Ben Bradtke, Co-Founder of ThrillTech. “This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalising existing spend.

“ThrillPots gives operators a new way to engage players more deeply, offering thrill and value without friction. We’re proud to work with Betsson Group, whose global reach and commitment to excellence make them an ideal partner,” he added.

The integration is part of Betsson Group’s ongoing investment in high-performance technology aimed at deepening player loyalty and enhancing operational excellence across Europe, Latin America, and other core markets.

Advertisement

“We’re always exploring new ways to deliver engaging and rewarding experiences for our players,” said Karl Schranz, Director of Gaming at Betsson Group. “ThrillTech’s ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay. This global rollout reflects our commitment to scalable innovation across the Group.”