Evolution announced the launch of Ice Fishing, a fast-paced new addition to its live game show portfolio, first revealed at ICE 2025. Set against an arctic backdrop, Ice Fishing puts a fresh spin on the big money wheel format, with three unique bonus games, suspenseful gameplay, and multiplier wins of up to 5,000x.

At the centre of the game is a 53-segment wheel, where each spin can award an instant cash prize or trigger one of three themed bonus rounds: Lil’ Blues, Big Oranges, and Huge Reds. Each bonus offers its own gameplay style and multiplier potential — up to 100x, 200x and 500x respectively.

Enhancing the excitement are multiplier boosts that can land during the main game and carry through into the bonus rounds. This adds an extra layer of anticipation and a max win potential of up to 5,000x.

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Todd Haushalter, Evolution’s Chief Product Officer, said: “We’ve wanted to create a speed game show for a long time, as we’re seeing a growing audience that craves faster, more instantly gratifying formats. It’s a trend not unlike the rising preference for TikTok-style shorts over long-form video. Ice Fishing is our take on that idea. It’s fast, fun, and packed with dramatic gameplay.”

Haushalter added: “The magic lies in the anticipation, waiting to see what kind of fish players will catch and how big the outcome might be. There are little surprises and bursts of excitement woven into the entertainment experience, and we think players will enjoy uncovering them. We’re genuinely excited about this format, as it opens the door to a new style of rapid game show with strong potential.”

BETBY, a premium supplier of cutting-edge sportsbook solutions, has unveiled a game-changing addition to its product portfolio: a proprietary trading model for soccer, developed entirely by the provider’s in-house trading experts. This tool leverages advanced mathematical models to deliver exclusive, localized markets across all league tiers, offering significant competitive advantages to BETBY’s network of operators.

The new semi-automated model allows BETBY to generate precise and dynamic odds from raw data inputs, significantly reducing reliance on third-party feed providers. Once the data is inserted, the model autonomously creates accurate odds that require only minimal monitoring from the trading team. This streamlined process empowers operators to achieve new levels of efficiency, while unlocking unique markets that would otherwise be inaccessible.

Designed to support both top-tier leagues and underexplored competitions, the model opens the door to a broader and more customizable betting offering. With greater control over market creation, operators can now launch exclusive tournaments and leagues tailored to their user base, enhancing conversion, retention, and engagement.

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The rollout of BETBY’s in-house soccer trading model coincides with the start of most European soccer seasons, giving operators an immediate edge as betting activity surges.

“Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance,” said Andris Backovs, Head of Trading at BETBY. “By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”

This latest product launch underscores BETBY’s ongoing commitment to technological excellence and market adaptability. It reinforces the provider’s position as a forward-thinking partner for operators seeking smarter solutions in the iGaming industry.