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Blueprint has the Midas Touch with Deal or No Deal™: Golden Game

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Latest title to incorporate the TV show brand features new mechanics

Blueprint Gaming has unveiled Deal or No Deal: Golden Game, the latest title from the leading slot developer to feature the iconic brand as part of its long-term partnership with licence holder Banijay Brands.

The Deal or No Deal theme remains a huge draw for players across multiple markets and this latest release marks the 12th variant of the licence by Blueprint. The gameplay retains many of the familiar characteristics associated with the TV show, with the addition of new mechanics designed to elevate the user experience.

The developer has introduced a Cashpot system to the base gameplay, where three or more appearances of the trademark red box will instantly payout a cash prize of up to 5000x bet. Players also have greater control over their gaming session with the Banker’s Exchange, offering the opportunity to swap their pot win for the chance to win a far bigger prize.

During the Free Spins round, a new multiplier trail adds an extra spice to proceedings where gold symbols in view will increase the win multiplier by up to x20 bet.

The new game launch underpins Blueprint’s position as the leading developer of content featuring the Deal or No Deal IP.  The company continues to evolve the license by reimagining the way it is utilised alongside slot mechanics and plans to release more games featuring the brand later this year.

Jo Purvis, Director of Key Accounts and Marketing UK, at Blueprint Gaming, said: “Deal or No Deal: Golden Game offers a new form of entertainment for those who love slots inspired by the popular TV show and marks another strong addition to our offering.

“The Cashpots and win multiplier trail provide something different for players to experience, while there’s the added mystery of discovering the contents from within those iconic red boxes and what the banker has to offer.”

Lex Scott, Commercial Director at Banijay Brands, said: “Banijay Brands has an exciting and diverse portfolio of world-renowned, evergreen titles that have wide appeal to players across the iGaming market.

“The Blueprint Gaming team continues to find new and imaginative ways of evolving the Deal or No Deal brand and they have once again delivered a quality title that is sure to resonate with new and existing players.”

 

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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