Press Releases
Treasure abound in Blueprint Gaming’s Pirates’ Frenzy
New Power Play Bet feature allows players to activate additional extra reel
Join the hunt for hidden treasure in the latest addition to Blueprint Gaming’s slots portfolio, Pirates’ Frenzy.
In this 5×3 10-line casino style slot, three or more scattered pirate ships trigger the free spins round in which players can win up to 50 free games. Throughout the feature, the scurvy pirate gathers all the coin bag’s in view to boost the standard win.
Pirates’ Frenzy is the first Blueprint game to incorporate the slot developer’s new Power Play Bet mechanic, which allows players to activate an extra reel for up to six of a kind wins and more chances to trigger free games.
The new release will be made available to the company’s ever-expanding global operator network and follows recent game launches Sweet Success Megaways and Scribes of Thebes.
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Aaarrrr you ready for an adventure as we set sail to discover hidden treasure in our newest game release, Pirates’ Frenzy?
“The new Power Play Bet feature means players can raise the stakes and activate an extra reel to ensure there are more ways of discovering gold coins and free spins.”
Latest News
Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
New ultra-slick interface brings mobile-first, immersive play with seamless multi-camera views, stat tracking, multi-tabling and social features
LuckyStreak, the Riga-based live games provider, has launched its new Mobile Live European Roulette game, delivering a stunning player experience with sleek mobile-first interface, smooth gameplay and a host of powerful new features.
Following the recent upgrades to its Blackjack and Baccarat offerings, the relaunch of this mobile-friendly format cements LuckyStreak’s position at the forefront of live casino innovation. The new Mobile Live European Roulette has been specifically designed for mobile gaming – playable in both portrait and landscape orientations with a bold interface.
New features include a streamlined UI and thumb-friendly controls for quick chip selection, bet placement and game interaction. Players can toggle easily between classic and racecourse betting layouts, track hot and cold numbers, review winning stats and save their favourite bets for speedy reuse.
A refined automatic camera system ensures players never miss a moment of action, smoothly transitioning between views to give a clear view of the entire game. Players can also customise their table presence with a fun selection of avatars and dive into the social element with in-game chat, emojis and a fully-integrated jackpot tournaments tool.
LuckyStreak’s new Mobile Live European Roulette game is now in-play and available to all operators and players. This launch demonstrates LuckyStreak’s ability to keep pace with some of the industry’s most popular live dealer suppliers and adapt to ever-evolving technological advancements.
Erez Cywier, CTO and co-founder at LuckyStreak, said: “This version of our Mobile Live European Roulette reflects everything we’ve learned from past relaunches and customer feedback. The new interface is sleek, intuitive, and designed for seamless play—without compromising the features our players love.
“We’re not trying to shout louder than the competition — we are proving that we belong in the top tier. With Mobile Live Roulette, we’ve once again delivered a product that not only matches, but in many ways surpasses, the best in the market in terms of usability.”
The post LuckyStreak unveils optimised Mobile Live European Roulette appeared first on European Gaming Industry News.
Inspired Entertainment, Inc. , a leading B2B provider of gaming content, systems, and solutions, is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market.
From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.
The Gate of Horus Free Spins feature is triggered by landing three or more bonus symbols, either partially or fully visible on active reels. Initially players can win up to 20 Free Spins with the potential to win more during the bonus.
A standout feature in this slot is the Rising Horus expanding symbol. When this symbol appears partially or fully in view on active reels, depending on game mode it can expand to unlock top reels activating additional win lines 51-100, increasing the potential of bigger wins. These additional win lines are exclusively available during the Rising Horus expansion.
Players have the option to customise their game play by activating Fortune Spins. There are four Fortune Spins games available, each with a guaranteed feature update, played on five reels with four symbols and 100-win lines. Upon feature entry, players must match three Fortune Spins symbols on the centre win line to win five spins of their chosen Fortune Spins game. If the Rising Horus symbol appears in view partially it will expand to full height unlocking the top screen reels.
Gate of Horus also features a gamble feature, presenting players with two gamble wheels. The left wheel offers the opportunity to multiply winnings by 1.5x, 2x or 3x and the right wheel offers the chance to win up to 100 Free Spins.
“Building on the success of the popular Bell-Fruit title Rise of the Samurai, we’re proud to introduce Gates of Horus—an exhilarating expanding reels game set in ancient Egypt” said Matthew Crane, UK Market Product Director of Inspired. “With its powerful theme and dynamic gameplay, this latest release reinforces our commitment to developing strong brands and delivering quality games to our B3 estates.”
This slot’s exciting features and theme are perfectly suited to give player’s a memorable experience. Gate of Horus is now available to the UK LBO, B3 market.
The post INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™ appeared first on European Gaming Industry News.
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