Codere Online

RubyPlay and Codere Online join forces to elevate gaming offering in Mexico

Published

1 hour ago

March 4, 2026

rubyplay-and-codere-online-join-forces-to-elevate-gaming-offering-in-mexico

Leading Mexican operator leverages provider’s content ecosystem to diversify casino offering

RubyPlay, a studio-based content ecosystem, has strengthened its presence in Mexico through a new partnership with Codere Online, one of the leading digital sports betting and casino operators in the country.

The deal has seen Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE.

The partnership also includes content incorporated from Koala Games, one of the fast-growing studios within RubyPlay’s ecosystem, including popular hits Voltage Blitz® Rapid and Voltage Blitz® Vortex, while providing Codere Online with access to additional content from across RubyPlay’s wider studio network as further titles are introduced.

This collaboration reinforces RubyPlay’s expansion across the LATAM region, where its content is strongly performing with multiple leading brands. At the core of this growth is RubyPlay’s multi-layered content ecosystem, which is benefitting operators of all sizes with a greater variety of games. The model enhances RubyPlay’s ability to develop tailored, relevant content while leveraging a unified distribution network.

This approach enables faster delivery cycles, greater portfolio diversity, and improved responsiveness to both operator requirements and evolving player preferences.

The NASDAQ-listed operator has established itself as a leader across its core Spanish-speaking markets, including Mexico. Through this latest partnership, RubyPlay’s portfolio will reach an even broader audience in Mexico, the second-largest market in Latin America, supporting Codere Online’s ongoing commitment to delivering a high-quality and engaging online casino experience for players in the region.

Dima Reiderman, CCO at RubyPlay, said: “Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region.

“Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region.”

Sarit Adania, Head of Casino Product at Codere Online added: “RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico.

“By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect.”

The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Americas iGaming & Sports Betting News.

Up Next

Evoplay appoints Ashley McCulloch as Vice President North America

Don't Miss

Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

2 weeks ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Adjusted EBITDA

Codere Publishes Financial Results for the First Quarter of 2022

Published

4 years ago

May 17, 2022

GamingAmericas.com

Codere Online has released its financial results for the first quarter of 2022. The multinational gaming firm posted revenues of $304.8m which represents a recovery of 83% of total revenues before the pandemic hit.

The company cited the easing of restrictions across its operational markets, particularly in Argentina, Mexico, and Spain, for its economic recovery. The three aforementioned markets have noted a 92% of turnover recovery from pre-pandemic levels.

Furthermore, adjusted EBITDA has increased significantly to $50.5m, up 1291.4% from the $3.6m recorded in Q1 of 2021. The firm attributed this to all markets contributing positively but specifically Argentina, Mexico, and Spain.

Mexico contributed revenues of $51.8m, a 62% recovery on those made in Q1 of 2019 and 126% up on Q1 of 2021. Despite this, Codere noted that this was “somewhat below expectations” due to some restrictions and a downturn in the local economy.

Argentina reached revenues of $76.0m, around 91% of what it achieved in Q1 of 2019 and around 93% up YoY. The company did detail that the market was “still affected internally by the usual macro variables of the country”.

Other Latin American performances saw Uruguay reach revenues of $14.5m, 24% more than in 2020; Panama saw revenues of $16.1m, recovering 81% of the income from before the pandemic; Colombian revenues were $5.2m, 43% above those achieved in Q1 of 2021 and, crucially, exceeding pre-pandemic levels of turnover.

Maintaining its forecasts for the end of the year, Codere outlined its expectations that it will recover 95-100% of its pre-pandemic income levels before the end of the year.