BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its position in the LatAm market through a partnership with top-tier Colombian operator Wplay.

Under the terms of the agreement, Wplay will offer BETER’s exclusive ESportsBattle tournaments to its players, with eFootball and eBasketball set to be the first disciplines to go live.

The partnership provides a major boost for Wplay, enabling the operator to differentiate its offering and deliver the fast-betting experiences that players in Colombia are increasingly seeking.

BETER exclusively delivers nearly 500,000 esports events annually through ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.

“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”

Julio Tamayo from Wplay, added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”