AI in iGaming
Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators
Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.
The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.
Solving the Scaling Challenge
Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.
By handling routine tasks like account verification, promotion queries, and password resets, the platform:
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Reduces Handle Times: Instant responses lead to higher player satisfaction.
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Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.
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Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.
Dual-Module Strategic Deployment
Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:
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gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.
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gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.
This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.
A Proven Industry Partner
The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:
“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”
Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”
Experience gameLM at ICE Barcelona 2026
Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.
Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.
The post Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
BetConstruct AI Hosting “Harmony Choice 2026”: The Strategic Prelude to ICE Barcelona
BetConstruct AI has officially announced its upcoming flagship gathering, Harmony Choice 2026. Set to take place on January 17, 2026, in Barcelona, the exclusive event serves as the strategic opening of the iGaming calendar, occurring just two days before the industry converges for ICE Barcelona.
Designed as a high-level networking and insight-sharing meetup, Harmony Choice provides a vital space for reflection and connection before the intensity of the world’s largest iGaming exhibition begins.
Setting the Strategic Tone for 2026
The event is themed around BetConstruct AI’s 2026 core philosophy: “The Choice.” This concept emphasizes that in a rapidly evolving market, the decisions made today—regarding technology, partners, and direction—define long-term success.
Event Highlights:
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Exclusive Networking: Gathering leading representatives and decision-makers from the global iGaming sector.
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Strategic Insight: A program dedicated to early clarity, aligning on industry trends, and discussing the future of AI-driven gaming solutions.
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Iconic Venue: The evening will be hosted in one of Barcelona’s most prestigious and “inspiring” settings, offering a sophisticated environment for meaningful interaction.
Event Summary: Harmony Choice 2026
| Feature | Details |
| Date | January 17, 2026 |
| Location | Barcelona, Spain (Iconic Venue) |
| Purpose | High-level networking and strategic alignment |
| Philosophy | “The Choice” (Direction, Decision-making, Intention) |
| Preceded By | ICE Barcelona (Jan 19–21, 2026) |
“Harmony Choice creates a vital space for reflection and connection just days before the industry converges for ICE Barcelona,” a spokesperson for BetConstruct AI stated. “We invite industry leaders to join us for an evening of early clarity and thoughtful exchange.”
The Road to Stand 4A20
Harmony Choice is the first step in a major Barcelona circuit for the provider. Following the gathering, the company will showcase its full ecosystem at ICE Barcelona (Stand 4A20), where it plans to highlight:
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“The Choice to Grow” Program: A unique 12-month commercial offer linking performance to real cost advantages.
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AI-Infused Products: Updates to CRM AI, Umbrella AI, and their proprietary AI Game Recommendation System.
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Special Bets Module: A new dynamic engagement tool giving operators unprecedented freedom in market creation.
The post BetConstruct AI Hosting “Harmony Choice 2026”: The Strategic Prelude to ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
SCCG Management and Golden Whale Extend Partnership to Drive AI-Led iGaming Optimization
SCCG Management, a premier global gaming advisory firm, has officially announced the extension of its strategic partnership with Golden Whale Productions. This collaboration is set to redefine how iGaming operators handle data, moving away from traditional rule-based decisioning toward a future powered by AI and machine learning (ML).
The extension follows a successful initial phase focused on optimizing player engagement, retention, and monetization through predictive intelligence.
Moving Beyond Traditional CRM
Golden Whale’s technology is designed to solve one of the industry’s biggest challenges: the reliance on reactive, manual decision-making. By leveraging the LOOPS iterative machine learning system, operators can now forecast player behavior with unprecedented accuracy.
Key features of the Golden Whale integration include:
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Predictive Modeling: Advanced tools for churn risk, lifetime value (LTV), and player behavior forecasting.
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Seamless Integration: The platform connects directly to existing PAM, CRM, and marketing tools without requiring a complete system overhaul.
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Full Model Control (FMC): Moving iGaming systems closer to autonomous operation by automating engagement and incentive levels.
“Golden Whale Productions brings a rare combination of deep gaming expertise and advanced data science that operators can deploy quickly and effectively,” said Stephen A. Crystal, Founder and CEO of SCCG Management.
Strategic Global Expansion
With a strong foundation already established in Europe, Golden Whale is looking to SCCG to support its commercial expansion across the Americas and other high-growth global markets. SCCG’s 30+ years of expertise and international office network make them the ideal partner for this scale-up.
Eberhard Dürrschmid, CEO of Golden Whale, commented:
“Extending our partnership with SCCG is a natural next step in Golden Whale’s global growth. Together, we’re focused on helping operators apply AI-driven optimization and automation in practical ways, improving incentive efficiency and decision-making without overhauling existing operations.”
The Future of Incentive Efficiency
At the core of the offering are the Foundation optimization modules. These allow operators to determine:
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Who to engage.
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When the optimal time to reach out is.
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What incentive will drive the most value.
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How much to invest, while measuring impact against control groups in real-time.
By focusing on “forward-looking intelligence,” the partnership ensures that operators are no longer just looking at past data, but are actively shaping future player journeys.
The post SCCG Management and Golden Whale Extend Partnership to Drive AI-Led iGaming Optimization appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
SCCG Announces Partnership Extension with Golden Whale – Driving AI-Led Optimization Across iGaming Operators and Platforms
SCCG Management, a leading advisory firm in the global gaming industry, today announced the extension of its strategic partnership with Golden Whale Productions, a pioneering data science company delivering AI- and machine learning-driven optimization solutions purpose-built for iGaming operators and platforms.
The partnership extension builds on a successful collaboration focused on helping operators move beyond traditional CRM and rule-based decisioning by leveraging predictive machine learning to optimize player engagement, retention, monetization, and bonus efficiency. Through the continued partnership, SCCG will support Golden Whale’s commercial expansion and strategic positioning across the Americas and other key global markets.
Golden Whale’s technology is designed to integrate seamlessly with existing gaming ecosystems—connecting directly to an operator’s existing PAM, CRM, data warehouse, and marketing tools without requiring complex system replacements. Its modular platform enables operators to deploy predictive models for churn risk, lifetime value, bonus usage, and player behavior forecasting, allowing teams to make decisions based on forward-looking intelligence, and moving iGaming systems closer to autonomous operation by Full Model Control (FMC).
At the core of Golden Whale’s offering are its Foundation optimization modules and LOOPS, an iterative machine learning system that continuously learns from player behavior and campaign outcomes. Together, these tools help operators determine who to engage, when to engage them, with what incentive, and at what level, while dynamically measuring impact against control groups. This approach enables more efficient bonus allocation, improved retention strategies, and sustained long-term player value growth.
Founded by Stephen A. Crystal, SCCG Management brings more than 30 years of global gaming expertise and a proven track record advising companies across iGaming, casino technology, sports betting, and emerging gaming verticals. With offices and strategic partners spanning Europe, Africa, Asia, and Latin America, SCCG is well-positioned to connect advanced technology providers with operators seeking scalable, data-driven growth solutions.
Golden Whale Productions has already established a strong presence across Europe, where its AI-driven approach to predictive acquisition, personalized engagement, and incentive optimization has gained traction among operators looking to modernize retention and growth strategies without disrupting existing infrastructure.
Eberhard Dürrschmid, CEO of Golden Whale, commented:“Extending our partnership with SCCG is a natural next step in Golden Whale’s global growth. SCCG’s strong understanding of gaming markets and operator needs makes them an ideal partner as we expand into new regions. Together, we’re focused on helping operators apply AI-driven optimization and automation in practical ways, improving incentive efficiency, engagement and decision-making without overhauling existing operations.”
Stephen A. Crystal, Founder and CEO of SCCG Management, added: “Golden Whale Productions brings a rare combination of deep gaming expertise and advanced data science that operators can deploy quickly and effectively. Extending this partnership reflects our confidence in their technology and our shared focus on helping operators transition from reactive decision-making to predictive, measurable optimization at scale.”
The partnership extension underscores SCCG’s commitment to supporting best-in-class AI gaming technology providers and reinforces Golden Whale’s position as a leading AI-driven optimization partner for iGaming operators and platforms worldwide.
The post SCCG Announces Partnership Extension with Golden Whale – Driving AI-Led Optimization Across iGaming Operators and Platforms appeared first on Americas iGaming & Sports Betting News.
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