Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
3. Industry trends for 2026, and how this can be used in work
4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

• Navigate the sports schedule for 2026
• Assess the popularity of a particular sport in specific GEOs
• Not miss traffic peaks
• Use expert advice for campaign monetization
• Understand player behavior before, during, and after tournaments
• Adapt to industry trends and use them in their work
• Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Global Gaming Solutions has welcomed a statement from the Isle of Man Government reaffirming its commitment to the iGaming sector. It comes after a year that tested confidence across parts of the industry.

The Isle of Man Government highlighted its strong iGaming history in a statement released today by the Department for Enterprise. The Island’s reputation comes from robust regulation, political and economic stability, and close working between Government, regulators and industry. The statement reaffirmed that iGaming remains a core and enduring part of the Isle of Man’s economy, now and into the future.

The Chief Minister said the Government has strengthened its understanding of risk in response to a more complex global environment. He added that additional resources and frameworks are now in place to respond to emerging threats. The statement confirmed that ICE 2026 in Barcelona is the starting point for a coordinated programme of engagement. Digital Isle of Man and other agencies will continue to make the case for the Island as a secure and trusted home for well-regulated iGaming.

Responding to the announcement, Global Gaming Solutions said the statement provides important reassurance for existing licence holders and prospective businesses operating in the sector.

Mark O’Neill, Managing Director of Global Gaming Solutions, said:

“The Isle of Man Government’s reaffirmation of its commitment to the iGaming sector provides important clarity and reassurance for existing licence holders and the wider global industry. The Island’s long-standing focus on robust regulation, awareness and mitigation of emerging risks and constructive engagement with industry continues to underpin its reputation as a trusted and well-governed jurisdiction.”

Global Gaming Solutions added that clear, public affirmation of Government support plays a valuable role in maintaining confidence during periods of change, particularly for jurisdictions with a strong international reputation for regulatory quality and cooperation.

The Isle of Man Government stated that it will continue to work closely with industry. The aim is to support sustainable growth, meet international standards, and secure the sector’s long-term success. The Government will carry out further outreach and information sharing over the coming year to ensure regulatory expectations and emerging risks are clearly understood.

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