ICE 2026
Setting the benchmark for 2026: NOVOMATIC at ICE Barcelona
Reading Time: 3 minutes
At ICE 2026, NOVOMATIC will once again take to the global stage in Barcelona with a showcase that sets a clear direction for the year ahead. As the largest exhibitor at the Fira Barcelona Gran Via, the Group – together with its subsidiaries and technology partners NOVOMATIC Italia, NOVOMATIC Spain, NOVOMATIC Gaming UK, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – will present a portfolio shaped by performance, player engagement, and future-oriented innovation. And the centerpiece of this presentation is XTENSION LINK
, accompanied by a range of powerful new multi-feature progressives, as well as a brand-new premium cabinet that is designed to unlock fresh dimensions of immersive play.
XTENSION LINK
: Expanding the global success story
Building on the proven success of the global hit series, XTENSION LINK
will headline NOVOMATIC’s appearance at the show, introducing entirely new game worlds and evolved feature mechanics that broaden the entertainment spectrum across international markets. The XTENSION LINK
brand has become a standout performer in casinos around the world, consistently demonstrating strong and sustainable floor results in a wide range of jurisdictions.
On top of this, NOVOMATIC will unveil a lineup of brand-new multi-feature progressives, each designed to offer distinctive engagement dynamics, compelling bonus features, and lasting floor performance. The development of these game concepts reflects a clear focus: more choice for operators, deeper engagement for players, and sustained results over time.
Elevating cabinet design to a new galaxy of experience
To accompany this expanded multi-feature offering, NOVOMATIC will present a new premium cabinet that is engineered to elevate the player experience and broaden the entertainment landscape. With an expanded visual stage, refined ergonomics, and powerful sound performance, this cabinet sets a new benchmark for immersive gameplay presentation on the casino floor. Its design supports the full depth and energy of the XTENSION LINK
universe, enabling operators to create standout entertainment zones with strong visual impact and player appeal.
Systems that power performance
Beyond cabinets and game content, NOVOMATIC will also highlight its latest advances in Electronic Table Games. The presentation of the Novo Unity
Pro platform, with its expanded functionality and flexible configuration options, will demonstrate how operators can combine live, automated, and virtual game formats within a single seamless environment. With new interface experiences and scalable multi-game capabilities, Novo Unity
Pro continues to offer a powerful solution for venues that are aiming to diversify their table game offering while maximizing floor efficiency.
For the systems sector, NOVOMATIC presents the NOVOVISION
Casino Management System, a modular suite of applications built to handle the complexities of modern gaming operations. From biometrically supported cashless gaming and real-time analytics to sophisticated player tracking and loyalty dynamics, NOVOVISION
equips operators with tools to run smarter floors and cultivate deeper player engagement.
With their own spectacular Booth #2M70 in the iGaming area, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its latest iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way!
The stage is set for Barcelona
As one of the industry’s most anticipated annual gatherings, ICE 2026 will once again provide the ideal setting for international operators, partners, and industry stakeholders to experience NOVOMATIC’s latest developments firsthand. With XTENSION LINK
as the leading theme, alongside an expanded multi-feature game portfolio, the debut of a next-generation premium cabinet, and a strengthened systems and ETG offering, NOVOMATIC will present a comprehensive vision for the future of gaming entertainment. Adding to the on-site experience, Max Hopp – one of Germany’s most acclaimed professional darts players – will join the program at the NOVOMATIC booth with a special highlight for attendees. Visitors can look forward to an exciting challenge as well as the opportunity to collect exclusive prizes.
“This year’s showcase reflects our continued commitment to meaningful innovation,” says Thomas Schmalzer, Vice President Global Sales and Product Management, NOVOMATIC AG. “From multi-feature progressives to immersive cabinet design and intelligent system architecture, we are focusing on solutions that deliver sustained value for operators and compelling experiences for players worldwide.”
“ICE Barcelona is a key platform to demonstrate the strength of our localized development and customer-focused approach,” adds Bernhard Teuchmann, Managing Director Product and Technology, NOVOMATIC Spain. “We look forward to welcoming our partners and presenting innovations that are aligned with the needs and dynamics of these markets.”
Visitors are invited to explore this showcase at the NOVOMATIC Booth #3P70 and to see how these developments can shape stronger performance and more engaging gaming experiences.
The post Setting the benchmark for 2026: NOVOMATIC at ICE Barcelona appeared first on European Gaming Industry News.
Amusnet
Amusnet Celebrates 10 Years with a Standout Presence at ICE Barcelona
Amusnet marked a defining moment at ICE 2026 by combining a strong exhibition presence with the kickoff of its 10th-anniversary celebration. The company’s participation became both a showcase of its latest achievements and a reflection on a journey shaped by ambition, resilience and continuous evolution.
From the exhibition’s opening day, the Amusnet stand attracted sustained attention from operators, partners and industry professionals. The atmosphere blended forward-looking energy with a sense of celebration, further amplified by a series of special on-stand activities and high-profile moments that turned the Amusnet space into one of the most dynamic meeting points at the show.
The Landmark Award recognised Amusnet’s decade-long industry contribution, while the presence of football legend Hristo Stoichkov drew significant interest and engagement from attendees. Together with dedicated anniversary celebrations marking ten years of growth, these moments reinforced Amusnet’s expanding global presence and strengthened its leadership position within the industry.
“We grew because we never settled. Each new product, each new market, each new partnership helped us evolve. What excites me most is that even today, ten years later, we continue to evolve with the same passion and commitment we had at the very beginning,” said Ivo Georgiev, CEO of Amusnet.
A Decade of Progress, a Future Built on Growth
ICE provided the ideal stage for Amusnet to demonstrate how far the brand has come and where it is headed next. Visitors explored the company’s latest game releases and product enhancements, all designed with strong visual identity, engaging mechanics, and performance-driven features tailored for diverse markets and player profiles.
Operators responded particularly positively to Amusnet’s series-led slot development, highlighting the balance between recognisable gameplay structures and innovative feature variations. Titles featuring Buy Bonus options, multi-pot mechanics and faster game cycles were praised for supporting stronger engagement and retention, while enabling scalable content strategies across multiple jurisdictions.
The Amusnet’s Live Casino portfolio also generated strong feedback throughout the event. Partners highlighted the high production standards, immersive themes, and entertainment-driven formats, noting the value of live titles that combine visual impact with reliable performance and engagement.
The showcase was further strengthened by Amusnet’s Land-based portfolio, which attracted strong interest from casino operators and venue representatives. Premium solutions such as the Type S VIP model, which premiered at the event, flexible configuration options, and proven and new jackpot systems, such as Golden Coin Link, were recognised for their ability to support diverse casino floor strategies. Operators responded positively to the combination of modern hardware, intuitive user interfaces, and a broad in-house game selection designed to appeal to multiple player segments.
In addition, Amusnet’s Bonus Platform drew significant attention as a key driver of engagement and retention across both online and live environments. Operators highlighted the flexibility of the promotional tools, including Free Spins, Buy Bonus features, time-based mechanics and bet-level reward options, which enable tailored player journeys and more dynamic campaign execution. The platform’s adaptability was recognised as a valuable asset for supporting personalised promotions while maintaining operational control across different markets.
Together, all solutions underlined Amusnet’s evolution into a fully integrated, multi-vertical provider, reinforcing the company’s long-term growth strategy and its commitment to delivering scalable, performance-oriented solutions for partners worldwide.
Engagement Beyond the Products
In addition to its product showcase, Amusnet created a vibrant and engaging stand experience that drew consistent foot traffic throughout ICE. Special guest appearances, including football legend Hristo Stoichkov, generated significant attention and provided memorable moments for visitors, strengthening the emotional connection to the brand and reinforcing its broad appeal beyond the gaming floor.
Interactive activities, live presentations and informal networking moments further enhanced engagement, encouraging longer stand visits and deeper conversations with partners and prospective clients alike.
Driving Deals, Building the Future
Beyond the increased visibility, ICE served as a powerful platform for business development. The Amusnet team held high-level meetings with existing partners and new prospects, exchanging insights on future opportunities, market expansion and product roadmaps.
These conversations confirmed Amusnet’s ability to align product portfolio with real-world business objectives. The strong interest translated into valuable leads and promising partnerships, reinforcing ICE’s role as a key driver of Amusnet’s ongoing commercial momentum.
Celebrating the Past, Confidently Shaping the Future
Amusnet’s 10th anniversary added a deeper emotional layer to its ICE participation, transforming the exhibition into a moment of reflection and renewed motivation. The milestone highlighted not only the company’s achievements but also the people, partnerships, and shared successes that have defined its path.
With a successful ICE behind it, Amusnet now looks ahead with confidence, focused on innovation, expansion and delivering lasting value for partners and players alike, as it enters its second decade with ambition and momentum.
The post Amusnet Celebrates 10 Years with a Standout Presence at ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
DATA.BET Left a Mark at ICE 2026
DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.


From January 19-21, DATA.BET presented a set of key feature upgrades, including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.


Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.


The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.


“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.


The post DATA.BET Left a Mark at ICE 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blockchain
GR8 Tech Launches Crypto Turnkey: High-Value iGaming Platform for Global Expansion
GR8 Tech has officially unveiled its Crypto Turnkey solution, a comprehensive platform designed to give iGaming operators a modern, multi-wallet infrastructure for global expansion. By integrating native multi-currency support from day one, the solution eliminates the need for third-party crypto vendors and complex technical integrations.
According to Denys Parkhomenko, CPO at GR8 Tech, the shift toward crypto is no longer optional for operators looking to dominate.
“Industry data shows crypto players deposit 35-50% more and bet with 40-60% higher frequency than traditional players,” says Parkhomenko. “The operators winning their markets are the ones acting on that data now, not waiting. We built Crypto Turnkey to make that move simple.”
Eliminating Payment Provider Bottlenecks
One of the most significant hurdles for modern iGaming businesses is the dependency on traditional payment providers. Regulatory hurdles or provider outages can delay launches or halt active businesses.
Crypto Turnkey removes these bottlenecks, allowing for:
-
Faster Market Entry: Go live quickly without waiting for lengthy traditional payment approvals.
-
Operational Stability: Payment uptime is controlled by the operator, ensuring a 24/7 uninterrupted revenue flow.
-
Full Compliance: The platform supports over 15 popular cryptocurrencies (including Bitcoin, Ethereum, and USDT) while maintaining strict KYC and responsible gambling standards through existing GR8 Tech modules.
Designed for the VIP Experience
High-stakes players are the lifeblood of the industry. In 2025, VIP players accounted for 47% of total turnover across GR8 Tech’s verticals. These users increasingly demand the privacy, speed, and high transaction limits that only blockchain can provide.
The Crypto Turnkey multi-wallet system provides the flexibility these premium segments expect:
-
Single Account, Multiple Currencies: Players can hold and switch between currencies instantly.
-
No Conversion Friction: Deposit and withdraw in crypto without losing value to unnecessary exchange fees.
-
Real-time Calculations: For games requiring fiat denominations, the system automatically handles balance segregation and exchange rate calculations.
Lower Fees and Zero Chargeback Risks
The economic advantages of the Crypto Turnkey solution are clear. While traditional fiat transactions typically cost between 2.5% and 5%, GR8 Tech’s solution slashes these costs to approximately 0.5%.
Furthermore, because blockchain transactions are irreversible, operators can say goodbye to chargeback fraud and the administrative nightmare of dispute management. Settlement times are also reduced from the standard 3-5 business days to just 10-30 minutes.
The Platform for Champions
When combined with the broader GR8 Tech ecosystem—including AI-driven personalization, advanced CRM tools, and geo-specific “Champion setups”—the Crypto Turnkey solution becomes a powerful engine for maximizing player lifetime value.
The solution is now available globally. New operators can deploy it as a complete turnkey package, while existing GR8 Tech clients can activate crypto capabilities without any additional technical integration.
Meet GR8 Tech at ICE 2026
Are you ready to unlock the potential of the “Platform for Champions” in crypto mode?
Book a meeting with the GR8 Tech team at ICE 2026 to discuss how we can accelerate your success in person at Booth 1C50 in Barcelona.
The post GR8 Tech Launches Crypto Turnkey: High-Value iGaming Platform for Global Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
bingo halls6 days agoBingo Halls and Casinos in Colombia Increased Their Contributions to Healthcare System by 9.3% in 2025
-
Brightstar Lottery PLC6 days agoBrightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
-
Compliance Updates5 days agoFinland Govt Looks at Whether Scratchcards can be Gifted Again
-
Claire Osborne Managing Director of Interactive at Inspired Entertainment4 days agoTwo new slots from Inspired — Coin Inferno Step ‘N’ Stack™ and Mummy It Up™
-
Latest News4 days agoACR POKER GIVES PLAYERS A SHOT TO QUALIFY ONLINE FOR $700,000 GTD ENJOY POKER SERIES MAIN EVENT THIS FEBRUARY IN URUGUAY
-
Canada4 days agoHigh Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
-
Compliance Updates5 days agoVNLOK Report: Over 95% of Gambling Ads on Meta Platforms are from Illegal Providers
-
Amusnet3 days agoWeek 5/2026 slot games releases



