Win Systems, a leading provider of technology for the gaming and entertainment industry, participated in ICE 2026, held in Barcelona from January 19 to 21. In this context, the company strengthened its positioning in the Spanish market, with a special focus on route operations as one of the strategic pillars of its technological offering.

In a market such as Spain, characterised by its own regulatory framework and highly specific operational requirements, Win Systems continues to develop solutions designed to help operators differentiate themselves and maximise the performance of their operations. In this regard, WIGOS ONE has established itself as a comprehensive and modular management platform, capable of adapting to different business models—including gaming halls, bingos, casinos, hospitality venues and route operations—and integrating with third-party systems, ensuring flexibility and regulatory compliance.

During ICE 2026, Win Systems placed special emphasis on two of its main differentiators for the Spanish market: Player Tracking and Win Pay. The Player Tracking solution enables operators to gain in-depth insight into player behavior and enhance loyalty through advanced tools such as jackpots and Happy Hour promotions, improving gaming experience and player engagement.

Meanwhile, Win Pay was presented as a strategic lever for the digitalization of payments in route operations and other environments, highlighting the new eTITO solution for kiosk payments without the need for paper tickets. This solution delivers a faster and more convenient payment experience for players, while providing operators with greater control and operational efficiency.

José Luis González, Sales Director for Spain at Win Systems, stated: “ICE 2026 has been a key opportunity to showcase how our solutions help Spanish operators stand out. With tools such as Player Tracking and Win Pay, we deliver real value in the areas that enable operators to compete more effectively, build player loyalty, and optimize operations in a market as specific as Spain.”

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Amusnet marked a defining moment at ICE 2026 by combining a strong exhibition presence with the kickoff of its 10th-anniversary celebration. The company’s participation became both a showcase of its latest achievements and a reflection on a journey shaped by ambition, resilience and continuous evolution.

From the exhibition’s opening day, the Amusnet stand attracted sustained attention from operators, partners and industry professionals. The atmosphere blended forward-looking energy with a sense of celebration, further amplified by a series of special on-stand activities and high-profile moments that turned the Amusnet space into one of the most dynamic meeting points at the show.

The Landmark Award recognised Amusnet’s decade-long industry contribution, while the presence of football legend Hristo Stoichkov drew significant interest and engagement from attendees. Together with dedicated anniversary celebrations marking ten years of growth, these moments reinforced Amusnet’s expanding global presence and strengthened its leadership position within the industry.

“We grew because we never settled. Each new product, each new market, each new partnership helped us evolve. What excites me most is that even today, ten years later, we continue to evolve with the same passion and commitment we had at the very beginning,” said Ivo Georgiev, CEO of Amusnet.

A Decade of Progress, a Future Built on Growth

ICE provided the ideal stage for Amusnet to demonstrate how far the brand has come and where it is headed next. Visitors explored the company’s latest game releases and product enhancements, all designed with strong visual identity, engaging mechanics, and performance-driven features tailored for diverse markets and player profiles.

Operators responded particularly positively to Amusnet’s series-led slot development, highlighting the balance between recognisable gameplay structures and innovative feature variations. Titles featuring Buy Bonus options, multi-pot mechanics and faster game cycles were praised for supporting stronger engagement and retention, while enabling scalable content strategies across multiple jurisdictions.

The Amusnet’s Live Casino portfolio also generated strong feedback throughout the event. Partners highlighted the high production standards, immersive themes, and entertainment-driven formats, noting the value of live titles that combine visual impact with reliable performance and engagement.

The showcase was further strengthened by Amusnet’s Land-based portfolio, which attracted strong interest from casino operators and venue representatives. Premium solutions such as the Type S VIP model, which premiered at the event, flexible configuration options, and proven and new jackpot systems, such as Golden Coin Link, were recognised for their ability to support diverse casino floor strategies. Operators responded positively to the combination of modern hardware, intuitive user interfaces, and a broad in-house game selection designed to appeal to multiple player segments.

In addition, Amusnet’s Bonus Platform drew significant attention as a key driver of engagement and retention across both online and live environments. Operators highlighted the flexibility of the promotional tools, including Free Spins, Buy Bonus features, time-based mechanics and bet-level reward options, which enable tailored player journeys and more dynamic campaign execution. The platform’s adaptability was recognised as a valuable asset for supporting personalised promotions while maintaining operational control across different markets.

Together, all solutions underlined Amusnet’s evolution into a fully integrated, multi-vertical provider, reinforcing the company’s long-term growth strategy and its commitment to delivering scalable, performance-oriented solutions for partners worldwide.

Engagement Beyond the Products

In addition to its product showcase, Amusnet created a vibrant and engaging stand experience that drew consistent foot traffic throughout ICE. Special guest appearances, including football legend Hristo Stoichkov, generated significant attention and provided memorable moments for visitors, strengthening the emotional connection to the brand and reinforcing its broad appeal beyond the gaming floor.

Interactive activities, live presentations and informal networking moments further enhanced engagement, encouraging longer stand visits and deeper conversations with partners and prospective clients alike.

Driving Deals, Building the Future

Beyond the increased visibility, ICE served as a powerful platform for business development. The Amusnet team held high-level meetings with existing partners and new prospects, exchanging insights on future opportunities, market expansion and product roadmaps.

These conversations confirmed Amusnet’s ability to align product portfolio with real-world business objectives. The strong interest translated into valuable leads and promising partnerships, reinforcing ICE’s role as a key driver of Amusnet’s ongoing commercial momentum.

Celebrating the Past, Confidently Shaping the Future

Amusnet’s 10th anniversary added a deeper emotional layer to its ICE participation, transforming the exhibition into a moment of reflection and renewed motivation. The milestone highlighted not only the company’s achievements but also the people, partnerships, and shared successes that have defined its path.

With a successful ICE behind it, Amusnet now looks ahead with confidence, focused on innovation, expansion and delivering lasting value for partners and players alike, as it enters its second decade with ambition and momentum.

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DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

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