Latest News

Playson unwraps €2M+ Christmas spectacular as part of biggest ever Non-Stop Drops and Races promotion

Published

8 months ago

December 1, 2025

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Reading Time: 2 minutes

Award-winning slot studio delivers festive prize boost, additional promotions and more games for December and January

Playson, the accomplished digital entertainment supplier, has unveiled its most rewarding Christmas campaign ever, offering over €2 million in prizes as part of its biggest Non-Stop Drops and Race promotion to date.

The festive edition almost doubles Playson’s regular prize pool, delivering maximum seasonal value for operators during the industry’s peak engagement period. Players will compete for prizes across more than 35 titles, including the studio’s best-performing games and Christmas releases such as 25 Cookies: Hit the Bonus, Merry Giftmas: Hold and Win and Jingle Coins: Hold and Win.

All four of Playson’s proven tournament mechanics will feature, including:

Non-Stop Drops: Constant excitement and rewarding gameplay await, with a boosted €500,000 monthly prize pool and four thrilling weekly phases.

Cash Days: Popular tournament returns with a tinsel-topped €250,000 prize pool, running from 1st to the 8^th of each month. Top performers will compete for individual prizes of up to €25,000.

Cash Days X-TREME: In a sparkling finale to 2025, Cash Days X-TREME will feature from 25^th to 31^stDecember. The premium tournament delivers a €350,000 prize pool for high-value customers (HVCs), with individual prizes of up to €35,000 delivering the biggest rewards of the year.

Short Races: Mini-tournament format receives a festive boost, with a €250,000 prize pool across December (9^th to 24^th) and January (9^th to 31^st), representing a €100,000 increase from standard months.

The comprehensive Christmas campaign underlines Playson’s commitment to delivering segmented promotional strategies that cater to every player demographic.

Michael Tadross, Director of Account Management at Playson, said: “This year’s Christmas campaign is our most ambitious promotion yet, designed to offer more satisfaction for players and give operators maximum competitive advantage during two key months in the iGaming calendar.

“With €2.35 million in prizes and brand-new HVC-focused mechanic, we are delivering the promotional power our partners need to own the festive season and drive meaningful engagement across all player segments.”

The post Playson unwraps €2M+ Christmas spectacular as part of biggest ever Non-Stop Drops and Races promotion appeared first on European Gaming Industry News.

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BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth

Published

3 minutes ago

July 14, 2026

Wladimir P.

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BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.

BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.

Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.

“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”

The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.

The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Betano

Betano betting data favours Argentina and France to reach World Cup final

Published

3 minutes ago

July 14, 2026

Wladimir P.

betano-betting-data-favours-argentina-and-france-to-reach-world-cup-final

Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.

In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.

Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.

For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”

The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Aviatrix expands in Brazil with Flutter brand Betnacional

Published

3 minutes ago

July 14, 2026

Wladimir P.

Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.

The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.

Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”

The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.

The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.