The supplier says the KingMidas catalogue is now available to operators via Groove Command across slots, instant wins, table and arcade games.

Groove has integrated KingMidas Games into its content aggregation platform, adding the studio’s catalogue of more than 150 games to its operator network. The companies said the rollout covers slots, instant wins, table games and arcade-style titles.

Rachel Tourgeman, Head of Partnerships at Groove, said: “KingMidas Games brings something distinctive to our platform. They combine strong visual identity with genuine understanding of what keeps players coming back. In a crowded content landscape, that combination matters. We’re pleased to make their catalogue available to our operators and see what these games deliver in live environments.”

Groove said the deal supports its strategy of combining a portfolio of over 15,000 games with selective studio additions, and positioned the KingMidas line-up as designed for mobile-first audiences.

Sargis Khachatryan, Commercial Director at KingMidas Games, said: “Groove has established itself as a genuine aggregator of choice in this space, and we’re pleased to bring our full catalogue to their platform. Our focus has always been on creating games that players want to return to, so, visually sharp, mechanically solid, and built for mobile. Making those titles available through Groove means more operators can deploy them quickly and with confidence. It’s a straightforward partnership built on shared commercial sense, and we’re excited to get started.”

According to the company, the KingMidas Games portfolio is available to Groove partners via its back office, Groove Command. Yahale Meltzer, Co-Founder and CEO of Groove, added: “Our model has always been about giving operators choice without complexity. KingMidas Games fits that philosophy perfectly. They produce content that performs, and they do it at scale. Integrating them into Groove means our partners can access that performance through a single connection, with all the flexibility our platform provides. It’s another step toward making Groove the default destination for operators who want to move fast and compete effectively.”

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In an industry where player attention spans diminish rapidly, leading platform and aggregator Groove has launched what could be the most valuable weapon in the fight for engagement: their groundbreaking Instant Tournaments Tool.

This groundbreaking advancement enables operators to envision, set up, and initiate high-stakes tournaments straight from Groove Command’s back-office faster than it takes to make a pot of coffee, no developers needed, no delays, only sheer competitive excitement at the speed of now.

The development team, under the guidance of Product Development Head Shay Kababie, observed with pleasure as the initial live test occurred. An experienced casino operator, who was initially doubtful, launched a $10,000 Blackjack Blitz with only a few clicks. The outcome? A sudden increase in players, soaring engagement statistics, and revenue boosts, all happening before lunchtime arrived.

“This alters everything,” the operator said, observing leaderboards illuminate in real-time.

For years, creating tournaments involved managing intricate technical specifications, relying on overloaded development teams, and hoping that everything would run smoothly at launch. Groove’s approach completely eliminates these obstacles.

The new advancement in the Groove Command platform is already causing a stir in the iGaming industry, as beta testers indicate significant increases in player involvement and earnings.

“This isn’t just an upgrade, it’s a fundamental shift in how operators compete,” says Rachel Tourgeman, Head of Partnerships at Groove. “Our partners have been begging for a solution that keeps pace with player demand. Now they can create high-stakes tournaments faster than most teams can schedule a meeting. We’re seeing operators launch tournaments around live sports events, viral trends, even competitor outages, all in real time.”

Operators can now react to market trends with the quickness of day traders, identifying an opportunity in the morning and profiting from it by afternoon. Looking to take advantage of a competitor’s downtime? A competition exists for that. Looking to reconnect with inactive VIPs? The ideal challenge is merely a few clicks away.

This advancement integrates effortlessly into the Groove Command ecosystem, the most robust back-office platform in the industry. In this scenario, establishing a tournament is merely one tool in a well-equipped arsenal. Operators have total control over their operations, encompassing detailed game management, real-time financial analysis, compliance protections, and now, immediate competitive experiences that engage players continuously.

The consequences are significant. While rivals may take days or weeks to set up tournaments, operators using Groove can experiment, refine, and enhance various tournament formats in just one afternoon.

The platform’s user-friendly interface masks its advanced features, customizable prize formats, interactive leaderboards, and specific player segmentation can all be effortlessly set up via a sleek dashboard.

“Speed has become the ultimate competitive advantage in iGaming,” explains Kababie. “We’re not just giving operators tools, we’re giving them the ability to outmanoeuvre competitors at a strategic level. The team that can launch a perfect tournament when a trending slot drops, or capitalise on a major sporting event in real-time, that’s the team that wins.”

Looking ahead, Groove’s roadmap promises even more disruptive innovations, including AI-driven tournament suggestions and automated optimisation algorithms. But for now, the message to the industry is clear: the tournament landscape has changed forever, and operators who hesitate will find themselves hopelessly outpaced.

Yahale Meltzer, Co-Founder and CEO of Groove, explains the strategic advantage: “For years, operators have been trapped in a cycle of slow, expensive tournament development. We’ve broken that cycle. Now when an operator sees Messi score a hat-trick or Drake tweet about a new slot, they can capitalise immediately. That agility is worth millions in today’s market.”

Perfectly incorporated into the Groove Command platform, the Instant Tournaments Tool complements a range of operator-centric innovations such as real-time analytics, automated compliance verification, and data-informed game suggestions. The user-friendly interface of the system enables operators to configure personalized rules, prize frameworks, and qualification criteria effortlessly through easy dropdown menus, eliminating the need for coding skills.

In the future, Groove has hinted at new features such as AI-driven tournament enhancement and large-scale cross-operator events. However, as Meltzer observes, “The true revolution is occurring at this moment, in the possession of operators who realize that speed is the new greatest competitive edge.”

Meltzer states, “The tournament arms race has changed permanently and Groove has just given operators the nuclear codes.”

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Groove has announced a new partnership with Urgent Games that has added a new layer of exciting, fast-paced, dynamic content to the platform. This collaboration has also provided operators with opportunities for diversification of gaming content, faster deployment of content and an easier route to expand into new markets.

Urgent Games has gained a reputation in the iGaming industry for its extensive library of game titles and modern, easy-to-implement approach to gaming development. Since 2012, Urgent Games has established itself as a top-quality provider of casino games through its API for online and mobile casinos.

When Urgent Games joins Groove’s offerings, Groove Operators will now have access to a highly successful Urgent Games collection of games, as well as an easy integration experience. Because Urgent Games has advanced programming interfaces for integrating gaming with Groove’s systems, Groove Operators only have to deal with one API, one back-office and one pipeline; they will no longer be dealing with multiple integrations, wallets or reports.

The goal of this simplified and clear integration process is to help groove operators provide value to their players. Groove provides a flexible, agile content-delivery platform in combination with Urgent Games, providing groove operators with exciting, innovative, creative and entertaining gameplay with excellent operational support.

In conclusion, this is not simply adding another provider. This partnership creates a simple, efficient way to streamline an operator’s integration process, create regular content delivery and simplify the management of their portfolio.

As a result of partnering with Urgent Games, the platforms that are using Groove to power the content (games) on their sites, will have the ability to quickly and easily create a more extensive game library, create a greater variety of games, produce multi-genre titles without having a high investment and more easily react to changes in the marketplace regarding games.

In terms of players, the outcome of partnering with Urgent Games will be a better experience through a more extensive selection, mobile-friendly and a wider variety of gaming options. This leads to improved retention and satisfaction, thus creating more opportunities for operators.

Partnership with Urgent Games signifies a dedication to speed, quality, diversity in content and operator support. Operators who partner with Urgent Games will have a differentiated product from their peers, which in turn will create a competitive advantage.

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