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BETBY, a Tier-1 sportsbook supplier, has announced a new partnership with Abelson Sports, a leading sports data and player props provider, to further enhance its soccer coverage and expand its range of betting markets with a market leading offering.

Through this collaboration, BETBY will integrate Abelson’s comprehensive player statistics and prop markets, bringing even greater depth to its soccer offering. The partnership will allow operators powered by BETBY’s sportsbook to access a richer variety of player-specific outcomes, such as first and anytime goalscorers, as well as card markets, for the world’s top soccer leagues and tournaments.

With Abelson’s player props now part of BETBY’s ecosystem, partners can deliver more engaging betting experiences tailored to modern user preferences. This addition reinforces BETBY’s commitment to continuous product innovation and to empowering operators with versatile tools to enhance retention and engagement, keeping in mind the upcoming World Cup.

Sergey Tsukanov, Chief Sportsbook Officer at BETBY, commented: “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour.”

Simon Temple, Chief Operations Officer at Abelson Sports, said: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move. They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem.”

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS appeared first on European Gaming Industry News.

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BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe event that took place from November 3-6 at Fiera Roma in Rome, Italy.

This accolade recognises BETBY’s continued commitment to excellence and innovation in sportsbook technology, reflecting the company’s efforts to deliver flexible, user-centric solutions that empower operators.

Over the past year, BETBY has continued to enhance its product portfolio with new sportsbook management tools, AI-powered features, and expanded coverage across major and niche sports. This latest recognition highlights the company’s dedication to setting new benchmarks in performance, scalability, and user experience.

Coinciding with the event, BETBY has also launched the second phase of its global campaign featuring world chess champion Magnus Carlsen, titled “Leaders Choose Leaders.” The campaign reinforces the shared values of insight, precision, and excellence, highlighting that in both chess and business, true leaders recognise and choose other leaders.

“We’re honoured to receive this recognition from SiGMA Central Europe. It’s a testament to the hard work, passion, and innovation of our entire team. Our goal has always been to build the best sportsbook infrastructure in the industry, and this award reinforces that we’re on the right path,” said Leonid Pertsovskiy, CEO at BETBY: “It also comes at a perfect moment, as we launch the second phase of our global campaign with Magnus Carlsen — ‘Leaders Choose Leaders’ — a message that perfectly reflects this achievement and our vision of leadership through excellence.”

Following previous wins across global industry events, including recent honours at SiGMA Euro-Med and SBC Summit Lisbon, this new distinction further cements BETBY’s position as a Tier-1 partner and technology provider in the iGaming sector.

To find out more about BETBY, visit: https://betby.com/

The post BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS appeared first on European Gaming Industry News.

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BETBY, a top-tier sportsbook supplier, has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reinforcing the message that in every field, from chess to business, true leaders recognize and choose excellence.

Building on the success of the campaign’s first launch, this new phase delves deeper into the themes of leadership, trust, and strategic decision-making. It draws a powerful parallel between Carlsen’s mastery on the chessboard and BETBY’s role as a trusted leader in the world of sportsbook solutions.

At the heart of this creative platform is the message “Leaders Choose Leaders.” Just as Magnus chooses the best moves in chess, businesses and operators choose BETBY for innovation, reliability, and performance. BETBY positions itself as the strategic advisor and trusted partner in the same way Magnus approaches the game, with insight, precision, and a drive to win.

Commenting on the campaign, Pierre Pulis, Head of Marketing at BETBY said: “Magnus represents the essence of leadership… mastery, resilience, and strategic brilliance. At BETBY, we share that same mindset in how we empower our partners to make confident, data-driven decisions. ‘Leaders Choose Leaders’ captures that connection perfectly.”

Pulis added: “Magnus Carlsen is not only a world champion but a symbol of intellect, precision, and leadership. The campaign captures the idea that even the greatest minds can stumble when stepping outside their area of expertise, yet when it comes to strategy and calculated moves, Carlsen always prevails. This mirrors BETBY’s philosophy: in the fast-paced and competitive world of sports betting technology, industry leaders rely on BETBY to make the right moves and stay ahead.”

With this new campaign phase launching alongside BETBY’s presence at SiGMA Central Europe, the company continues to strengthen its position as an innovator and leader in the sportsbook industry, where strategy, expertise, and leadership define its every move.

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY LAUNCHES SECOND PHASE OF GLOBAL CAMPAIGN WITH MAGNUS CARLSEN: “LEADERS CHOOSE LEADERS appeared first on European Gaming Industry News.