BETER, the award-winning provider of 24/7 live streams, real-time data, and odds for esports and sports, has announced the appointment of Matias Tapia Gomez as LatAm Business Development Manager.

Based in Argentina, Matias will be responsible for spearheading BETER’s expansion across the Latin American continent. His primary focus will be on building new strategic partnerships with regional operators and aggregators while optimizing relationships with existing partners to ensure they maximize BETER’s “next-gen” content offering.

A Veteran Presence in the LatAm iGaming Sector

Matias Tapia Gomez brings over 20 years of business development experience to BETER. He is a recognized expert in the Latin American iGaming landscape, having spent the last eight years holding senior roles at industry leaders.

Career Highlights:

• Stats Perform: Focused on data-driven sports integrity and performance content.

• Altenar: Played a key role in expanding their sportsbook software solutions across regional markets.

• LSports: Instrumental in driving business growth through sports data and betting technology.

Strategic Regulatory Foundation in 2026

BETER’s aggressive push into Latin America is underpinned by its robust regulatory standing. The company has proactively secured approvals in the region’s most influential markets, allowing for direct-to-operator content delivery.

“Latin America is a fast-moving market and one that has become incredibly important for BETER,” said Chuck Robinson, Chief Revenue Officer at BETER. “Matias’ appointment will be a further catalyst for growth and a significant step towards achieving our ambitious goals for the region.”

Meeting the Demand for “Fast-Betting” Content

In his new role, Matias will champion BETER’s flagship products, including the ESportsBattle tournaments and Setka Cup table tennis series. These products are particularly popular in Latin America because they offer 24/7 action and fast bet settlement, catering to a new generation of players who prefer high-frequency betting cycles.

“Fast-betting content is a must-have for operators targeting the Latin American market,” added Matias Tapia Gomez. “I look forward to making more operators aware of BETER’s award-winning offering and helping them enhance their proposition with content that is proven to deliver.”

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Editor’s Take

Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.

The Full Story

BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).

The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.

Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.

• The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.

• The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.

• The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.

Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.

Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:

“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”

Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:

“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”

This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.

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