Immense Group, the corporate powerhouse behind leading iGaming brands Mr Vegas, Videoslots, and DBET, has reaffirmed its dedication to environmental sustainability by extending its partnership with the Maltese NGO Coast is Clear.

Marking their third consecutive year of collaboration, the initiative highlights Immense Group’s transition from corporate sponsorship to active, community-led participation. Unlike traditional CSR (Corporate Social Responsibility) models that focus on one-off donations, this partnership is built on the principle of ongoing stewardship.

Practical Action for the Maltese Coastline

Malta’s unique coastal ecosystem faces significant pressure from plastic pollution and urban development. Coast is Clear, founded by Mark Galea Pace, specializes in “practical environmentalism”—relying on a dedicated truck and a personal family boat to access areas of the island that are otherwise unreachable by land.

The 2026 roadmap for the partnership includes a structured schedule of events designed to provide both immediate and long-term ecological benefits:

• Beach Clean-ups: Two major coastal operations are planned for the first half of the year, focusing on removing microplastics and “ghost nets” from sensitive marine habitats.

• Tree Planting: Two afforestation initiatives will see staff volunteers planting indigenous Maltese trees, contributing to the NGO’s goal of exceeding 1,000 trees planted across local valleys and nature reserves.

Leadership Perspectives on Community Impact

For Immense Group, the initiative is a way to give back to the island that serves as a primary operational hub for its global workforce.

“Malta is home to many of our people,” said Alexander Stevendahl, CEO of Immense Group. “Encouraging our teams to take part in initiatives like beach clean-ups and tree planting is a practical way to contribute to the communities we’re part of. It reflects a shared commitment to keeping Malta cleaner and greener over the long term.”

Mark Galea, Founder of Coast is Clear, emphasized the value of long-term corporate allies: “Support from companies like Immense Group helps us keep our work going. Having people turn up, get involved, and stick with us over time makes a real difference when it comes to protecting Malta’s coastline.”

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