Industry Awards
Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025
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Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.
Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.
iGaming Powered by Entertainment
In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.
One gamified system for market growth
Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.
Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”
Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.
Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.
The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.
diversity and inclusion
Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026
Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.
The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.
Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).
Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.
Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”
The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Guru has started its final evaluation phase for the Casino Guru Awards 2026, with winners set to be announced on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference.
The company said nominations have closed and shortlists are finalized, with the Casino Guru team now reviewing shortlisted nominees’ track records through judge discussions and meetings with candidates. Winners are selected using what Casino Guru describes as a mix of data-led evaluation and expert assessment, drawing on its Safety Index and Complaint Resolution Center.
Public voting remains open for the Player’s Choice and Voice of the People categories, giving players and industry stakeholders a direct vote alongside the judging process.
“The Casino Guru Awards are not about who is the biggest or most visible,” said Daniela Sliva, PR & Creative Projects Director from Casino Guru. “They are about who is doing the right thing, even when no one is watching.”
Casino Guru expects around 150 guests at the Malta event, which it positioned as an industry networking evening alongside the awards announcements.
The post Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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