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From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10
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The SOFTSWISS Game Aggregator, the industry’s largest content hub, proudly celebrates its 10th anniversary in October. What began as an idea to simplify casino operators’ access to games has grown into a global powerhouse in iGaming aggregation, helping clients achieve record-breaking results through innovation, expertise, and reliable solutions – all while earning trust and industry recognition.
The platform boasts an impressive library of over 35,000 titles from more than 300 game providers. It operates at near-perfect uptime of 99.999% with a 100% team commitment, providing uninterrupted service to casinos worldwide. Available in 24 jurisdictions, the SOFTSWISS Game Aggregator maintains strong compliance across regulated markets. Recent expansions into Latin American jurisdictions, including Brazil and Peru, ensure operators can confidently enter new markets with SOFTSWISS’ gaming solutions.
Over the past decade, the Game Aggregator has become a core operating layer for iGaming businesses, driving smarter decisions and measurable growth. The proven success of its clients, including cases of fivefold GGR growth, underscores its efficiency and tangible business impact. Continuously setting benchmarks, the solution delivers results through innovative features such as the Tournament Tool, boosting daily bet volume by an average of 22%, and Jackpot Aggregator campaigns, driving up to 50% higher player turnover.
Ivan Montik, Founder of SOFTSWISS, says: “When we started ten years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime. Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable iGaming projects, with data and engagement tools that directly impact business results.”
A recent Kantar study confirmed SOFTSWISS as the industry leader in client loyalty, achieving the highest Net Promoter Score. Respondents highlighted reliability as the key reason for considering the company as their software provider. This strength is fully reflected in the SOFTSWISS Game Aggregator, which unites proven stability, advanced security, and round-the-clock support. With dedicated local teams and a Customer Satisfaction Score of 9/10, the Game Aggregator provides operators with a reliable and secure infrastructure, driving their iGaming business.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shares: “The strength of the Game Aggregator lies in its reliability and flexibility. With uptime close to 100%, operators trust it to handle growth across multiple brands and markets. Our tools give them the insights and features they need to compete in a fast-changing industry. This 10-year milestone is a point to reflect, but also to keep moving forward.”
The SOFTSWISS Game Aggregator earned eight prestigious awards across different regions. In 2025, it was named the Best Aggregator in Latin America and was twice recognised in Europe as Aggregator of the Year at the GamingTech Awards and SiGMA World Euro-Med Awards. Earlier accolades from EGR, SiGMA Europe, and AffPapa reflect the product’s consistent recognition by industry peers.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10 appeared first on European Gaming Industry News.
New software option replaces standard table announcements across cash games, tournaments and formats including All-In or Fold and Spin & Gold.
GGPoker on July 9, 2026 announced Action Voice, a new software feature that lets players replace standard table announcements with voice packs recorded by poker personalities, including Doyle Brunson.
The initial lineup named by the operator includes ten-time WSOP bracelet winner Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and Kevin Martin, with additional voices “to be confirmed in the near future.”
Action Voice is available now across GGPoker’s product offering, including cash games, tournaments and formats such as All-In or Fold and Spin & Gold. Players can select voice packs in the desktop client via ‘My Page’ and then ‘My Action Voice’.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
GGPoker said more Action Voice packs will be announced in the coming weeks as it rolls out the full roster.
The post GGPoker adds Action Voice packs featuring Doyle Brunson and other pros appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker introduces Action Voice, letting players hear poker icons – including Doyle Brunson, Daniel Negreanu, Michael “The Grinder” Mizrachi and more – call their action at the tables
GGPoker, the World’s Biggest Poker Room, today unveiled Action Voice, a unique feature that gives players the option to replace GGPoker’s standard table announcements with those voiced by some of poker’s most iconic figures. For the first time, players can bet, raise, call, and fold to the voice of ten-time WSOP bracelet winner and back-to-back Main Event champion Doyle Brunson – alongside a growing roster of legends including Daniel Negreanu, Michael “The Grinder” Mizrachi, Kevin Martin, and additional names to be confirmed in the near future.
Action Voice is now available to all GGPoker players, who can select their preferred voice pack in the GGPoker software and hear it call their action while playing their favorite GGPoker games, including cash games, tournaments, and exclusive formats such as All-In or Fold and Spin & Gold.
“Doyle Brunson may not be at the tables in the way that he used to, but his voice still can be,” said Sarne Lightman, Managing Director of GGPoker. “Action Voice is our way of keeping the legends who built this game part of the everyday experience – right alongside the players carrying it forward today, like Daniel and Michael. It’s a unique and fun new element to our software, and we can’t wait to reveal the rest of the lineup soon.”
To select a new voice from within the desktop software, click on ‘My Page’, then ‘My Action Voice’. Choose your preferred voice by selecting the avatar, click ‘Apply’ and you are ready to hit the tables!
Additional voices will be revealed in the coming weeks as GGPoker rolls out the full Action Voice roster.
The post The Godfather Of Poker Returns To The Table: Doyle Brunson’s Voice Comes To GGPoker appeared first on Americas iGaming & Sports Betting News.
Haaland
International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash
Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals
As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.
Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):
- Norway backed by 75% of users to qualify over England
- Argentina favoured by 80% of users to win over Switzerland
- Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
- France has been selected by 67% of users to pass through Morocco
With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.
*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.
The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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