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BETBY, the leading sportsbook supplier, has expanded its proprietary esports feed, Betby.Games, with the launch of two brand-new e-sim titles: eTable Tennis and eFootVolley. Both releases mark a major milestone in BETBY’s commitment to delivering fair, authentic, and localised esports content that enhances 24/7 engagement for operators and players worldwide.

Representing a world-first for the industry, the eTableTennis title, entitled TTX CUP, introduces a completely new vertical to esports betting, with an authentic, fully fair, and transparent experience. The game features realistic physics, true-to-life gameplay, and zero-second betting delay, offering instant bet placement for one of the fastest-paced sports.

Each match follows the classic table tennis format of five sets to 11 points, with over 20 betting markets and high betting limits comparable to elite-level competitions such as the Champions League. Launched initially with two tournaments, TTX CUP delivers more than 1,500 matches per month, running 24/7 with no streaming delay, ensuring full transparency and player trust.

Aligned with the WTT Finals Hong Kong, one of the sport’s premier real-world events, the release allows operators to engage users during off-hours through a seamless, always-on e-sim.

BETBY’s second new title, eFootVolley, further strengthens its “go-local” approach by focusing on Brazil’s fast-growing futevôlei scene, one of the country’s most culturally resonant sports. The game replicates the official Liga Nacional de Futevôlei, following a five-set format (up to 11 points) and an average match duration of around 20 minutes, with 20+ available betting markets.

Launching in sync with the final stage of the real-world Liga Nacional de Futevôlei, eFootVolley provides an ultra-localised, 24/7 betting experience, reflecting BETBY’s strategy of blending authenticity with constant engagement. Following the success of eVaquejada, this release reinforces the company’s dedication to creating content that speaks directly to local audiences and their sporting passions.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “With TTX CUP and eFootVolley, we’re breaking new ground in esports simulations. TTX CUP sets a new benchmark for integrity and realism in table tennis betting, while eFootVolley demonstrates our ongoing commitment to localised, culturally relevant content. Both titles reflect the Betby.Games vision to provide operators with high-frequency, fair, and engaging titles.”

The Betby.Games portfolio now features 25 proprietary titles, covering 80+ tournaments and over 400,000 monthly matches across multiple sports.

The post BETBY EXPANDS E-SIM PORTFOLIO WITH TWO INDUSTRY-FIRST TITLES: eTABLE TENNIS and eFOOTVOLLEY appeared first on European Gaming Industry News.

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BETBY, a Tier-1 sportsbook supplier, has announced a new partnership with Abelson Sports, a leading sports data and player props provider, to further enhance its soccer coverage and expand its range of betting markets with a market leading offering.

Through this collaboration, BETBY will integrate Abelson’s comprehensive player statistics and prop markets, bringing even greater depth to its soccer offering. The partnership will allow operators powered by BETBY’s sportsbook to access a richer variety of player-specific outcomes, such as first and anytime goalscorers, as well as card markets, for the world’s top soccer leagues and tournaments.

With Abelson’s player props now part of BETBY’s ecosystem, partners can deliver more engaging betting experiences tailored to modern user preferences. This addition reinforces BETBY’s commitment to continuous product innovation and to empowering operators with versatile tools to enhance retention and engagement, keeping in mind the upcoming World Cup.

Sergey Tsukanov, Chief Sportsbook Officer at BETBY, commented: “We’re thrilled to partner with Abelson, a company widely recognised for its expertise in player data and soccer markets. Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour.”

Simon Temple, Chief Operations Officer at Abelson Sports, said: “BETBY is one of the few suppliers truly pushing the boundaries of sportsbook innovation, so aligning with them was an obvious move. They recognised the value of our player markets immediately, and we’re excited to see how they elevate them within their product ecosystem.”

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post BETBY TO OFFER MARKET-LEADING PLAYER PROPS THROUGH NEW PARTNERSHIP WITH ABELSON SPORTS appeared first on European Gaming Industry News.

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BETBY has been named Best Sportsbook Provider 2025 at the SiGMA Central Europe B2B Awards, held during the prestigious SiGMA Central Europe event that took place from November 3-6 at Fiera Roma in Rome, Italy.

This accolade recognises BETBY’s continued commitment to excellence and innovation in sportsbook technology, reflecting the company’s efforts to deliver flexible, user-centric solutions that empower operators.

Over the past year, BETBY has continued to enhance its product portfolio with new sportsbook management tools, AI-powered features, and expanded coverage across major and niche sports. This latest recognition highlights the company’s dedication to setting new benchmarks in performance, scalability, and user experience.

Coinciding with the event, BETBY has also launched the second phase of its global campaign featuring world chess champion Magnus Carlsen, titled “Leaders Choose Leaders.” The campaign reinforces the shared values of insight, precision, and excellence, highlighting that in both chess and business, true leaders recognise and choose other leaders.

“We’re honoured to receive this recognition from SiGMA Central Europe. It’s a testament to the hard work, passion, and innovation of our entire team. Our goal has always been to build the best sportsbook infrastructure in the industry, and this award reinforces that we’re on the right path,” said Leonid Pertsovskiy, CEO at BETBY: “It also comes at a perfect moment, as we launch the second phase of our global campaign with Magnus Carlsen — ‘Leaders Choose Leaders’ — a message that perfectly reflects this achievement and our vision of leadership through excellence.”

Following previous wins across global industry events, including recent honours at SiGMA Euro-Med and SBC Summit Lisbon, this new distinction further cements BETBY’s position as a Tier-1 partner and technology provider in the iGaming sector.

To find out more about BETBY, visit: https://betby.com/

The post BETBY WRAPS UP EXPO YEAR WITH BEST SPORTSBOOK PROVIDER WIN AT SiGMA CENTRAL EUROPE B2B AWARDS appeared first on European Gaming Industry News.