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Paysecure launches dynamic cashier – iGaming’s most customisable payments solution

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  • Solution gives operators complete control over cashier look and feel

  • Product designed to enhance player conversion, retention and LTV

  • Dynamic cashier will debut at SBC Summit in Lisbon

Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – the most customisable cashier solution on the market, providing operators with deep insights into user behaviour to improve conversion and reduce fraud.

The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.

An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localise and segment user flows, and gain deeper insights into player behaviour at the cashier stage.

Operators will gain access to deep insights on player behaviour at the cashier, enabling them to continually optimise the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.

The dynamic cashier product also allows operators to add personalised promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.

Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.

Paysecure’s customisable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.

Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.

“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customisable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localising flows for different markets and segments.

“The product is built with performance and reliability in mind, from faster checkouts and built-in smart routing to detailed insights on success rates, load times and player behaviour. That means operators can continually refine their strategy, boost acceptance from the first step and deliver frictionless, reliable payment experiences at scale.

“For iGaming businesses looking to strengthen brand resonance, drive repeat custom and unlock new growth, our dynamic cashier offers the most customisable and client-focused solution on the market.”

The Paysecure team will be at SBC Summit in Lisbon at stand E200.

The post Paysecure launches dynamic cashier – iGaming’s most customisable payments solution appeared first on European Gaming Industry News.

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SkyCity Announces Renewal of Queenstown Casino Licence

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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.

SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”

The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.

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John H. Ott to Take Over as Rank Group Chair on Nov 17

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The Rank Group Plc has announced that John H. Ott will be appointed as chair of the Company, with effect from 17 November 2025.

John is currently a Senior Advisory Partner at Bain & Company, UK, having joined the company in 2006, alongside being a founder, investor and board member for two private businesses, a data and technology services business, and a global fractional ownership business. A highly experienced business consultant with more than 40 years of global experience, John commenced his career in the financial services sector in the US before joining McKinsey & Company in 1989. John moved to the UK in 2003 to join Barclays Bank as Group Strategy and M&A Director before joining Bain and Company, UK. Throughout his extensive career, John has worked in senior positions in Europe, the USA and the Far East, advising CEOs and Boards globally.

John will succeed Karen Whitworth, who has served as the interim chair since 15 October 2025. Karen will resume her role as both Senior Independent Director and Audit Chair.

Karen Whitworth, interim chair, said: “During a rigorous and wide-ranging selection process, John emerged as the stand-out candidate to become Rank’s chair. His wealth of experience in highly regulated industries, and advising and working with boards across the globe, will provide the Group with the expertise and leadership that it requires as we embark on the next phase of our strategic journey.”

The post John H. Ott to Take Over as Rank Group Chair on Nov 17 appeared first on European Gaming Industry News.

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Dmitry Belianin launches new operator brand and media ecosystem, Menace

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Menace, a disruptive new iGaming brand backed by its own media operation, has launched with the mission to create player experiences where power, entertainment and money collide.

The new brand is founded by experienced iGaming executive Dmitry Belianin, alongside a group of industry veterans.

It’s backed by a media group, also operating under the Menace banner, which has already accumulated 2.5 million followers across social channels. It is generating 400 million monthly organic views, up from 30 million at the start of the year.

Many have been drawn to its bold take on sport and unashamedly male aesthetic across several niches, including MMA, boxing, NFL, football and padel.

“With Menace, we’re declaring war on the ordinary,” said founder Dmitry Belianin. “We are building Menace into a cult-like, global lifestyle and entertainment brand across sports, media and gambling.

“The aim is to eventually enter the biggest regulated markets in the world, and the early success of our media assets shows we have the potential to scale extremely quickly. Soon, everyone will want to become a menace.”

A team of 85 has been building Menace in stealth mode over the previous few months. The brand, which will be entering regulated markets, blends flexible payments across both fiat and crypto with modern technology, free-to-play, media assets and other gambling verticals. It is laser-focused on delivering the ultimate player experience.

An affiliate programme, Menace Partners, is already live and designed to grow alongside some of the boldest names in content and marketing.

The post Dmitry Belianin launches new operator brand and media ecosystem, Menace appeared first on European Gaming Industry News.

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