Latest News
Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, shares first takeaways from a Kantar-led qualitative study conducted at iGB L!VE London, showing that security, reliability and revenue-growth potential are the most influential criteria when selecting iGaming software partners. The findings also place SOFTSWISS first by Net Promoter Score (NPS) â the industry benchmark for client loyalty and advocacy.
Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how operators, game providers, and iGaming tech companies make procurement and partnership decisions. Across the total sample, respondents most frequently ranked safety and security of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new revenue opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service â signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.
The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the âeveryday assurancesâ of an iGaming platform, like:Â
- SecurityÂ
- Client serviceÂ
- Optimised service infrastructureÂ
Final decision-makers look further out, prioritising:Â
- Stable infrastructure with minimal downtimeÂ
- Clear business-growth leversÂ
- A reliable partner with a strong market reputationÂ
For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability and go-live readiness to executive sponsors.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: âSecurity and reliability are now the non-negotiables of iGaming procurement. What Kantarâs work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance â robust security, responsive support and efficient infrastructure â while final decision-makers judge long-term resilience, Tier-1 launch readiness and the capacity to unlock new revenues. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrowâs growth.â
Net Promoter Score, calculated as the share of promoters minus detractors, is a widely used indicator of client loyalty. SOFTSWISS achieved the highest NPS in the evaluated set. In open responses, clients most often described SOFTSWISS as a âreputable companyâ and âmost reliableâ, repeatedly citing âreliabilityâ as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: safety and security, a reliable partner with strong market standing, stable and low-downtime tech infrastructure, and a high level of client service.
SOFTSWISS continues to share market-ready expertise with industry stakeholders. Recent resources include the Sportsbook Online Calculator and the iGaming in LatAm Report, both available on the SOFTSWISS website.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The companyâs product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
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Eastern Europe
Soft2Bet Unveils Romaniaâs First Social Media-Inspired Casino and Betting Platform
Reading Time: 2 minutes
Soft2Bet has launched Swiper, Romaniaâs first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics â fast, engaging, and tailored to todayâs digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Betâs proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Betâs recent success with Don.Ro, a brand that was recently recognised as the âBest Launch of the Year 2024â at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
âAs a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,â highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. âOur B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.â
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, âCustomer experience is our top priority. We know what todayâs players wantâthey value speed, simplicity, and familiarity. With Swiperâs social approach, weâre excited to see how this fresh UI/UX impacts engagement and loyalty.â
Operating under a Class I licence from Romaniaâs National Gambling Office (ONJN), Swiper, powered by Soft2Betâs expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Betâs commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
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Ani Mkrtchyan Chief Sales Officer at Digitain
Digitain Granted Associate Membership by European Lotteries
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Digitain joins The European Lotteries (EL) as an Associate Member, expanding its impact across Europeâs regulated lottery and gaming markets.
Digitain, a leading provider of sports betting and casino platform technology, is proud to announce that it has been granted Associate Membership by The European Lotteries (EL), marking a significant milestone in the companyâs expansion strategy.
The European Lotteries is the European umbrella organization of national lotteries operating games of chance, including sports betting. EL promotes best practices, responsible gaming, and innovation in the lottery sector, providing a platform for collaboration, knowledge sharing, and advocacy among its members.
The membership was initially achieved on a provisional basis in February 2025 and has now been officially confirmed by the EL General Assembly on September 17, 2025.
Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: âBeing welcomed into The European Lotteries as an Associate Member is a significant recognition of our commitment to delivering reliable, innovative, and fully compliant gaming solutions. This membership opens new opportunities for collaboration with Europeâs leading lottery operators, allowing us to further contribute to the growth and modernization of the sector.
Beyond the technical aspects, this membership offers us a unique opportunity to collaborate closely with EL members, exchange insights, and contribute to industry-wide initiatives promoting responsible gaming and innovation. We are proud to be part of a network that shares our values and commitment to excellence.â
The European Lotteries representatives commented: âThe European Lotteries is pleased to welcome Digitain as an Associate Member. Their proven expertise in gaming technology and strong commitment to responsible practices make them an invaluable partner for our members. We look forward to collaborating closely to drive innovation, share best practices, and support sustainable growth across the European lottery sector.â
The approval underscores Digitainâs commitment to upholding the highest standards of integrity and responsible gaming while strengthening its presence within the European lottery and gaming sector. Additionally, it reflects the companyâs ongoing dedication to providing advanced, compliant, and adaptable gaming solutions for regulated markets worldwide.
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Latest News
Stake introduces passkey for a more secure, streamlined login
Reading Time: < 1 minute
Worldâs most popular online casino sets industry standard for advanced, passwordless security Â
Stake, the worldâs most popular online casino and sportsbook, has become one of the first major iGaming operators to offer passkey login, giving users a faster and more secure way to access their accounts.
Passkey lets Stake users verify their login with biometrics or a device PIN, bypassing passwords and one-time codes altogether. This makes sign-in nearly instant, eliminates the hassle of password resets, and reduces vulnerability to phishing attacks.
Key benefits of passkey:
-
Instant login with fingerprint, facial ID, or device PIN
-
Streamlined sign-inâno passwords or codes to remember
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Dramatically reduces phishing-based takeovers
Stakeâs passkey is built to the globally recognized FIDO standard, the same protocol used by the biggest names in tech. Microsoft reports a 98% sign-in success rate with passkeys, three times higher than with passwords. PayPal reported a 70% drop in account takeovers after replacing passwords with passkeys.
âIn an industry where trust and security are paramount, the move to passkey was an obvious next stepâ, said Stake Head of Product Andrew Forte. âWeâre setting a new benchmark for player protection and convenience, removing password risk and proving that the most secure experience can also be the easiest.â
Passkey offers impressive improvements in speed. According to Google, sign-in with passkey typically takes 15 seconds while passwords require 30 seconds, or twice as long. With Stake seeing over 100 billion bets a year, including during live events, passkey enables more responsive and real-time play.
Passkey rollout began in mid-September and will be gradually made available to all users via account settings in Stake.
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