Latest News
GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention
GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.
The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.
Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.
Key Benefits of GR8 Tech’s Bonus Shop for Operators
- Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
- Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
- Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
- Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.
“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”
With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention appeared first on European Gaming Industry News.
AI-driven roulette host
SkillOnNet Redefines RNG Gaming with World-First Launch of AI-Powered GAIA Roulette
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GAIA is the world’s first AI-driven roulette host now in commercial use.
Global entertainment brand SkillOnNet has announced the launch of GAIA Roulette, a groundbreaking new roulette experience powered by artificial intelligence.
The game – which is now live on PlayUZU Mexico, with plans to expand to additional markets across the SkillOnNet network in the coming months – blends the thrill of RNG gameplay with the 3D realism of a live dealer. It’s the world’s first AI-driven roulette host now in commercial use.
Unlike traditional RNG tables, GAIA Roulette features an intelligent, interactive digital dealer that is personalized to each player. GAIA learns player preferences, adapts its communication style, and provides real-time assistance, helping users understand bets, game flow, and strategies.
Players can discuss game events – asking questions about game results, previous numbers, their wins and losses, and review gameplay history – but they can also talk about everyday topics like hobbies, sports, foods, movies, weather and more to make the experience more enjoyable.
Designed and developed in-house by SkillOnNet, GAIA stands for Gaming AI Agent. It uses GPT-4.1-mini for chat, which supports every language, so players worldwide can converse with her in their native tongue.
For players who enjoy the personal touch of a live dealer, GAIA provides the next best thing. And because it’s powered by RNG technology, they also enjoy faster gameplay and more spins per session than a real live-dealer environment.
For SkillOnNet, GAIA represents a major step forward for AI-driven gaming and personalised casino experiences.
Jani Kontturi, Head of Games at SkillOnNet, said: “With GAIA Roulette, we’re redefining what’s possible in RNG casino entertainment, and we’re proud to bring our players something truly revolutionary. PlayUZU has always been about fairness, fun, and innovative entertainment — and GAIA fits perfectly with that promise. This launch will set a new standard for what players can expect from online roulette.”
The post SkillOnNet Redefines RNG Gaming with World-First Launch of AI-Powered GAIA Roulette appeared first on European Gaming Industry News.
Fraser Linkleter Chief Executive Officer at Slots Temple
Slots Temple Announces Greentube Partnership
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Leading UK-licensed online casino Slots Temple is delighted to announce it has put pen to paper on an exciting new partnership with Greentube.
Per the deal, Slots Temple players will have access to some of the most recognisable and iconic games on the market, including Book of Ra and Lucky Lady’s Charm. It will also receive full access to the rest of Greentube’s slot selection.
These classic titles have long been favourites on retail terminals in pubs and casinos across the UK, and will now be available on Slot Temple’s website and mobile app. This move comes on the back of increased customer demand for a more diverse game offering, with Slots Temple proud to be an operator that is committed to meeting the needs of its gaming community.
The content has been integrated via Slot Temple’s new partnership with Light & Wonder (L&W). The company onboarded L&W as an integration partner earlier this year as part of a broader initiative to expand and diversify its gaming offering.
Fraser Linkleter, Chief Executive Officer at Slots Temple, said: At Slots Temple, we are committed to listening to our fans and taking their feedback on board. Greentube’s slots are hugely popular on land-based terminals up and down the country, and our players can now enjoy them from the comfort of their homes thanks to this exciting new partnership.”
Jordan Wall, Sales & Key Account Manager at Greentube, said: We are delighted to bring our slot portfolio to Slots Temple. The operator is a unique voice within the industry, with a dedicated player-base that is passionate about gaming. We can’t wait to see how their players respond to our games, and we look forward to working closely with them in the future.”
The post Slots Temple Announces Greentube Partnership appeared first on European Gaming Industry News.
Edvardas Sadovskis CPO at ICONIC21
Unwrap next level player engagement with Sweet Royale Xmas from ICONIC21
Reading Time: 2 minutes
Provider’s festive filled slot has been designed to deliver longer sessions, foster stronger engagement and boost revenues during the holiday season
Looking to unwrap longer sessions, stronger engagement and bigger revenues this Christmas? ICONIC21, in-demand iGaming content provider, just launched Sweet royale Xmas ahead of the holiday season.
Sweet Royale is one of the provider’s most popular slots to date and now returns in a Christmas edition decked with boughs of candy to allow operators to leverage the rise in slotting activity during the festive period.
This is a high volatility, 6×5 reel experience wrapped in sugar-coated winter visuals, designed for longer sessions and stronger engagement with progressive gameplay proven to keep players coming back for more.
So, what’s inside? Shimmering ornaments in festive colors, candy canes tied with bows, Christmas wreaths, Santa’s boots filled with treats, and cheerful chocolate Santa. All set against a whimsical candy village of frosted gingerbread houses and snow-dusted rooftops glowing with holiday lights.
This is a Cascading Reels slot that turns single wins into festive streaks. There’s also Free Spins with two types of Multipliers in play – a Global Multiplier that stacks and stays and an Instant Multiplier that appears once with a value of up to 100x.
There’s an Ante Bet option to increase the chance of triggering bonus rounds and a Buy the Bonus option so players can jump straight into ten Free Spins.
Every element of the game has been shaped around one goal, and that’s to keep players immersed in the festive fun, time and time again.
Sweet Royale Xmas offers a max win potential of 5,000x and takes bets from 0.10 per spin up to 50 per spin.
Edvardas Sadovskis, CPO at ICONIC21, said: “Sweet Royale Xmas really does hit the sweet spot for operators looking to take player engagement to the next level, especially during the festive season.
“This Cascading Reels slot is all about delivering edge of the seat gameplay where momentum and anticipation build as the candies drop and single wins become festive streaks.
“Throw in Free Spins with Multipliers and you have a real sugar rush of a slot that keeps players spinning and coming back for more.”
The post Unwrap next level player engagement with Sweet Royale Xmas from ICONIC21 appeared first on European Gaming Industry News.
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