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LiveScore Group signs with Enteractive to boost active players

LiveScore Group partners with Enteractive to run reactivation campaigns across its LiveScore Bet and Virgin Bet brands
Enteractive, the industry leader in player conversion and reactivation services, has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts.
Enteractive will run activation projects for LiveScore Bet and Virgin Bet, LiveScore Group’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
LiveScore Bet offers customers in the UK, Ireland, Bulgaria, and Nigeria a refreshed betting experience within the LiveScore Group ecosystem. Meanwhile, Virgin Bet, operating exclusively in the UK as a sportsbook and casino brand, leverages the iconic Virgin brand to provide a sleek, user-friendly platform tailored for British bettors. Building on the trusted LiveScore brand, both LiveScore Bet and Virgin Bet offer top-line products, promoting a responsible and enjoyable betting option for its players.
LiveScore Bet and Virgin Bet Director, Dominic Vye, commented, “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”
Enteractive engages one-on-one with millions of players around the world, and is recognised as one of the top revenue generators globally for the iGaming sector. Enteractive’s proprietary (Re)Activation Cloud™ technology platform allows a fast and seamless integration of selected player databases, with native-speaking agents able to engage with players in each market with real-human outreach by phone.
Pedram Padidar, Enteractive COO, added, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 12 million players, delivering over 350% ROI and generating over €60 million in additional revenues for global operators.
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 20,000 players every month for a variety of leading operators.
The post LiveScore Group signs with Enteractive to boost active players appeared first on European Gaming Industry News.
Latest News
From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10

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The SOFTSWISS Game Aggregator, the industry’s largest content hub, proudly celebrates its 10th anniversary. What began as an idea to simplify casino operators’ access to games has grown into a global powerhouse in iGaming aggregation, helping clients achieve record-breaking results through innovation, expertise, and reliable solutions – all while earning trust and industry recognition.
The platform boasts an impressive library of over 35,000 titles from more than 300 game providers. It operates at near-perfect uptime of 99.999% with a 100% team commitment, providing uninterrupted service to casinos worldwide. Available in 24 jurisdictions, the SOFTSWISS Game Aggregator maintains strong compliance across regulated markets. Recent expansions into Latin American jurisdictions, including Brazil and Peru, ensure operators can confidently enter new markets with SOFTSWISS’ gaming solutions.
Over the past decade, the Game Aggregator has become a core operating layer for iGaming businesses, driving smarter decisions and measurable growth. The proven success of its clients, including cases of fivefold GGR growth, underscores its efficiency and tangible business impact. Continuously setting benchmarks, the solution delivers results through innovative features such as the Tournament Tool, boosting daily bet volume by an average of 22%, and Jackpot Aggregator campaigns, driving up to 50% higher player turnover.
Ivan Montik, Founder of SOFTSWISS, says: “When we started ten years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime. Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable iGaming projects, with data and engagement tools that directly impact business results.”
A recent Kantar study confirmed SOFTSWISS as the industry leader in client loyalty, achieving the highest Net Promoter Score. Respondents highlighted reliability as the key reason for considering the company as their software provider. This strength is fully reflected in the SOFTSWISS Game Aggregator, which unites proven stability, advanced security, and round-the-clock support. With dedicated local teams and a Customer Satisfaction Score of 9/10, the Game Aggregator provides operators with a reliable and secure infrastructure, driving their iGaming business.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shares: “The strength of the Game Aggregator lies in its reliability and flexibility. With uptime close to 100%, operators trust it to handle growth across multiple brands and markets. Our tools give them the insights and features they need to compete in a fast-changing industry. This 10-year milestone is a point to reflect, but also to keep moving forward.”
The SOFTSWISS Game Aggregator earned eight prestigious awards across different regions. In 2025, it was named the Best Aggregator in Latin America and was twice recognised in Europe as Aggregator of the Year at the GamingTech Awards and SiGMA World Euro-Med Awards. Earlier accolades from EGR, SiGMA Europe, and AffPapa reflect the product’s consistent recognition by industry peers.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10 appeared first on European Gaming Industry News.
DATA.BET
DATA.BET Makes a Mark at SBC Summit 2025

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Successful participation highlighted by strong visibility, new launches, and industry recognition
DATA.BET, a trusted sportsbook solution supplier, delivered a strong performance and showcased an extended product range in Lisbon last week. The company’s stand became one of the most striking in the hall, and as the exhibition concluded, DATA.BET was recognized with the Rising Star in Sports Betting Innovation / Software nomination at the SBC Awards 2025.
From September 16–18, DATA.BET presented its updated portfolio covering sports, esports, and virtual sports to operators and platform providers. The stand attracted steady attention, with visitors exploring the company’s latest product updates — including creatively designed Widgets, Bet Builder, and Hot Bundles for optimized express betting.
This year, DATA.BET brought its largest on-site team to date, representing multiple areas of expertise. The expanded presence enabled the company to give visitors a comprehensive view of its end-to-end solutions and detailed technical and business insights tailored to operator needs. Throughout the summit, the team engaged in productive meetings with partners and industry experts, participated in media interviews, and facilitated valuable networking opportunities.
The company’s participation culminated in recognition at the prestigious SBC Awards 2025, where DATA.BET was honored as the Rising Star in Sports Betting Innovation / Software. Securing this category highlights DATA.BET’s rapid growth and validates its strategic expansion from esports foundations into a fully integrated sportsbook portfolio.
“SBC Summit in Lisbon was a milestone for DATA.BET — our first event where we officially presented our sportsbook solution and expanded portfolio,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “It was a valuable opportunity to demonstrate our finalized product range, integration capabilities, and powerful Widgets. Closing the event with a nomination for the Rising Star in Sports Betting Innovation / Software was a proud moment for our team — a recognition of our continuous focus on technology and commitment to enhancing the product.”
The post DATA.BET Makes a Mark at SBC Summit 2025 appeared first on European Gaming Industry News.
Ebba Arnred Chief Marketing Officer of Play’n GO
Play’n GO expands into high fashion with the launch of Play’n GO Shop

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In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com
Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.
The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.
Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.
Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.
“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.
“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.
“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”
Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.
Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.
To find out more about Play’n GO Shop, please visit www.playngoshop.com
The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.
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