Adam Greenblatt Chief Executive Officer of BetMGM
BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE
BetMGM LLC jointly owned by MGM Resorts International and Entain plc, is providing an update on its Second Quarter 2025 (“2Q 2025”) and First Half 2025 (“1H 2025”) performance.
- Strong 2Q and 1H performance as BetMGM’s ongoing strategic execution drives strong and profitable growth
- 2Q Net Revenue up 36% YoY and EBITDA of $86 million (up $78 million YoY)
- 1H Net Revenue up 35% YoY and EBITDA of $109 million (up $232 million YoY)
- Leading iGaming offering and enhanced player engagement delivered 2Q revenues +29% (1H +28%) with strong growth in player volumes and activity
- Strong Online Sports performance with 2Q revenues +56% (1H +61%) driven by refined player marketing and management and strengthened product
- Upgrade to FY25 guidance and increased confidence in path to $500 million EBITDA in coming years
- Expect FY25 Net Revenue of at least $2.7 billion and EBITDA of at least $150 million1
Adam Greenblatt, Chief Executive Officer of BetMGM, commented: “BetMGM has seen a strong first half of the year, delivering significant revenue and EBITDA growth that is underpinned by the ongoing execution of our strategic plan. The momentum we have built since the second half of 2024 accelerated through the first half of 2025. Our iGaming business continues to deliver new records as we showed why BetMGM is the go-to destination for all players, and in Online Sports, our refined player targeting and management capabilities have driven strong engagement and player KPIs across the board. BetMGM is healthier than it has ever been, a testament to the hard work of our teams and colleagues across the business. Our stronger than expected performance through 1H 2025 positions us well for the rest of the year, reinforcing our confidence in the future and the many opportunities ahead.”
Key Financial Highlights
|
2Q and 1H 2025 BetMGM Financial Summary1,2,3 |
|||||||
|
$ millions, unless otherwise noted  |
2Q 2025 |
YoY Change |
1H 2025 |
YoY Change |
1H 2024 |
||
|
Net Revenue |
|||||||
|
iGaming |
$449 |
+29 % |
$891 |
+28 % |
$695 |
||
|
Online Sports |
$228 |
+56 % |
$422 |
+61 % |
$262 |
||
|
Handle4 |
$3,427 |
+25 % |
$7,515 |
+27 % |
$5,914 |
||
|
GGR Hold % |
9.8 % |
+40bps |
8.9 % |
(10)bps |
9.0 % |
||
|
NGR Hold % |
6.6 % |
+130bps |
5.6 % |
+120bps |
4.4 % |
||
|
Retail / Other |
$16 |
(5) % |
$36 |
(15) % |
$42 |
||
|
Total Net Revenue |
$692 |
+36 % |
$1,349 |
+35 % |
$999 |
||
|
Contribution |
$191 |
+$88 |
$307 |
+$241 |
$66 |
||
|
EBITDA |
$86 |
+$78 |
$109 |
+$232 |
($123) |
||
|
Average Monthly Actives (thousands)5 |
901 |
+7 % |
984 |
+6 % |
926 |
||
2Q/1H Financial Highlights
- 1H Net Revenue of $1.35 billion, +35% YoY delivering 1H EBITDA of $109 million (up $232 million YoY)
- 2Q Net Revenue of $692 million, +36% YoY with continuing momentum and strong underlying growth
- iGaming Net Revenue of $449 million, +29% YoY, driven by leading offering with exclusive content, differentiated engagement tools and enhanced player management
- Online Sports Net Revenue of $228 million, +56% YoY, reflecting strengthened product and refined engagement
- Average Monthly Actives +7% YoY
- 2Q EBITDA of $86 million (up $78 million YoY) underpinned by positive contribution from both iGaming and Online Sports
- Secured stabilized 14% GGR market share in active markets with iGaming (22%) and Online Sports (8%), further cementing BetMGM’s podium position in the market6,7
- $150 million revolving credit facility remains undrawn with no further capital from parent companies expected
Operational highlights
- Market leading iGaming offering
- Continued investment behind leading iGaming business to acquire and retain a broader pool of players at attractive payback periods
- Strong player volumes and engagement KPIs underpin 1H outperformance
- 1H Average Monthly Actives +38% and Active Player Days each month +34%8
- Attractive player economics supported by:
- Exclusive and unparalleled library of content including The Wizard of Oz, Price is Right and Family Feud
- Creative player engagement tools improved active player days and 2025 cohort retention
- Further investment in live dealer business
- Improved targeting and showcasing of promotions to cross-sell Online Sports and iGaming players in our multi-product states
- Strengthened Online Sports product and enhanced player engagement approach
- Significant growth in Online Sports demonstrates successful brand repositioning, player acquisition and management, alongside ongoing product improvements
- Focused “premium mass” approach and enhanced CRM delivering a more engaged and higher quality player base
- 1H Handle per active +34% and NGR per active +70%9
- 1H Active Player Days +14% with +24% more Bets per active8,9
- 1H NGR margin improvement of +120 bps YoY
- Strengthened product with broader offering and parlay capabilities, plus enhanced UX navigation and app speed
- Unlocking differentiated omnichannel opportunities
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
- Improved integration across omnichannel touchpoints supports efficient acquisition and retention funnel offering unique player experiences
- 30% growth in NV monthly actives in 1H; 4x increase in number of NV actives continuing play in home state in 1H10
- Omnichannel game titles and differentiated live dealer offering provide BetMGM exclusive experiences
- c50% of BetMGM’s Top 20 grossing slot titles are omnichannel games, including recently launched titles from The Wizard of Oz franchise11
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
Outlook
- BetMGM’s performance in 2Q and 1H 2025 provides increased confidence in the long-term profitability and opportunities for the business
- Stronger than expected second quarter supports further upgrade to FY25 guidance12:
- Net Revenue guidance of at least $2.7 billion
- EBITDA guidance of at least $150 million
- Secured podium position in a large and growing total addressable market with increasing operating leverage benefits, reinforces our confidence in delivering EBITDA of $500 million in the coming years
The post BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE appeared first on Gaming and Gambling Industry in the Americas.
Strong start to 2025 affirms strategic approach and confidence of positive EBITDA in 2025
BetMGM LLC , one of the leading sports betting and iGaming operators across North America, jointly owned by Entain plc and MGM Resorts International, is providing an update on its 1Q 2025 performance.
Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“2025 is off to an encouraging start for BetMGM as we execute our revised strategic plan. The momentum we built in the second half of 2024 continued into the first quarter as we implement our powerful iGaming strategy, enabling us to grow faster than the market and at scale. In Online Sports, we are elevating our brand and delivering improved performance, even in the face of unfavorable sports outcomes during key moments in the quarter. As we approach May, we remain confident in achieving full year positive EBITDA in 2025, supported by solid underlying activity trends and our successful delivery of positive EBITDA in the first quarter.”
1Q 2025 Key Financial Highlights
1Q 2025 BetMGM Financial Summary1,2,3
Three months ended
March 31
$ millions, unless otherwise noted
2025
2024
YoY Change
Net Revenue
iGaming
$443
$348
+27%
Online Sports
$194
$116
+68%
Handle
$4,088
$3,174
+29%
GGR Hold %
8.2%
8.7%
(50)bps
NGR Hold %
4.8%
3.6%
+110bps
Retail / Other
$20
$26
(22)%
Total Net Revenue
$657
$489
+34%
Contribution
$116
($38)
+$153
EBITDA
$22
($132)
+$154
Average Monthly Actives (thousands)4
1,067
1,009
+6%
Financial Highlights
Operational highlights
Outlook
The post BetMGM 1Q 2025 Business Update appeared first on Gaming and Gambling Industry in the Americas.
BetMGM, LLC one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International and Entain plc, is providing an update on First Half 2024 (“1H 2024”) performance.
Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“The first half of this year has been very important in laying the groundwork for BetMGM’s future. 2024 is a year of investment, focusing on improving our customer experience and stepping up our level of investment in players. We are encouraged to see this strategy delivering accelerating momentum. We have exceeded our goals for both acquisition and retention, which should lead to higher year-over-year revenue growth for the second half of this year into 2025.
Our online sportsbook players have been enjoying Angstrom-enabled product capabilities since the start of the baseball season, and we look forward to players enjoying this across our wider sports offering leading into the NFL season. We are also very excited to bring our unique omnichannel opportunities to players by fully leveraging MGM Resorts’ presence in Las Vegas. Single Account Single Wallet will be an important driver of the customer experience, with Nevada marking its completion ahead of the NFL season. Our iGaming business continues to perform strongly with attractive returns, and to maximize this strength and momentum, we plan to deploy additional marketing in the back half of this year. Our execution roadmap, building momentum and prospects ahead all support our confidence in BetMGM’s strong future.”
1H 2024 Update
- 1H 2024 financial performance demonstrating accelerating momentum through the year
- Net revenue from operations of $1.0 billion, up 6% versus prior year1,2
- 2Q net revenue growth of 9% YoY, up from 3% in 1Q
- 2Q online sports betting NGR per active up 16% YoY
- 2Q iGaming average monthly actives growth of 18% YoY, up from 9% in 1Q, with no new state launches
- EBITDA consistent with expectations of 2024 being an investment year, supporting customer acquisition and enhanced player experience initiatives
- Encouraging online sportsbook CPAs of FTDs driven by successful Super Bowl campaign
- 1H EBITDA of –$123 million2
- Net revenue from operations of $1.0 billion, up 6% versus prior year1,2
- Established as a leading operator in North America, live in 29 markets with access to 52% of adult population3
- Continued geographic footprint expansion, with BetMGM launch of digital sports betting in North Carolina in March and district-wide in the District of Columbia in July
- 13% GGR market share in the U.S. and Ontario across Sports Betting and iGaming4
- Demonstrates stabilization and continued strength in iGaming with approximately 22% market share5
- Continued focus on operational execution, delivering improved app, product capabilities, and market-leading partnerships across both digital sports and iGaming
- Enhanced Sports Product and Technology
- Further integration of Angstrom capabilities with new markets and features for MLB and back end of NBA seasons, provided by fully in-house single game parlay (“SGP”) and SGP+ products
- Improved player experiences with enhanced betting and SGP+ journeys, landing pages and new features including live bet tracking
- Actives who placed an MLB SGP bet this season up 40% YoY6
- Volume of weekly MLB SGP bets doubled versus last year6
- Leadership in iGaming
- Market-leading jackpots – New Jersey jackpot of over $5 million expected to be the largest regulated U.S. online jackpot ever paid
- Launched exclusive games and innovative reward mechanics with top suppliers, including GameCode and White Hat Gaming
- Launched BetMGM Arcade, the home for ‘non-traditional’ content including LuckyTap and Crash-style games
- Best-in-Class Marketing Partnerships
- Integration of partnerships with X, Marriott Bonvoy, and Associated Press
- Successful Super Bowl campaign with citywide takeover of Las Vegas and iconic commercial featuring Tom Brady, Wayne Gretzky and Vince Vaughn
- Exclusive ambassadorship with Brian Christopher Slots for all online regulated markets
- Enhanced Sports Product and Technology
- Ongoing commitment to player safety, prioritizing responsible gambling across our business
- Founding member of the newly established Responsible Online Gaming Association (“ROGA”), which brings together the largest U.S. online sports betting and gaming operators to develop and advance responsible gaming practices
- Expanded the Kindbridge Health program to eight additional jurisdictions, offering self-excluded individuals referrals for problem gambling treatment
- Research and funding support via sponsorship for the International Center for Responsible Gaming
- Award recognition, including
- EGR North America’s awards for both Employer and Sports Betting Operator of the Year
- Top 20 for Best Workplaces in New YorkTM by Fortune
- Hashtag Sports awards for both Best Sports Betting Partnership (X/Twitter) and Best Communications Strategy
Outlook
- As announced on December 4, 2023, BetMGM’s strategic roadmap assigned 2024 as an investment year, supporting enhanced player experiences and improved sportsbook product to drive long-term value for stakeholders
- Coupled with an improving sportsbook offering, and building on BetMGM’s iGaming strength which already delivers over $400 million contribution annually, expectation of greater than planned marketing investment in iGaming in 2H this year7
- Additional investment expected to be funded by bank debt
- Consistent with expectation of 2024 as an investment year, expect 2H EBITDA to be similar to 1H
- Pipeline of exciting opportunities ahead including key milestones:
- On track for Angstrom capabilities to be fully integrated across MLB, NBA and NFL offerings ahead of 2024 NFL season
- Single Account Single Wallet (SASW) rollout expected to be completed with Nevada in place prior to the 2024 NFL season
- Enabling BetMGM customers in MGM Resorts properties, representing 13 million room nights annually, to sign up at one of BetMGM’s eight retail sportsbooks and return to their home state with the same wallet
- Completing the integration of player wallets across all BetMGM markets and empowering the final Las Vegas unlock for BetMGM
- Investment in our execution roadmap, accelerating momentum and opportunities ahead all support our confidence in BetMGM’s pathway to $500 million EBITDA in the coming years
Adam Greenblatt Chief Executive Officer of BetMGM
MGM Resorts International and Entain Announce BetMGM Investor Day Highlights
BetMGM, LLC, one of the leading sports betting and iGaming operators in the U.S., jointly owned by MGM Resorts International and Entain plc, is providing a business update setting out the key drivers of its strong momentum and future expectations as it delivers a market leading position in the U.S.
As part of the investor day, BetMGM announces the following:
- BetMGM is the number one market leader across the U.S. in iGaming with a market share of 23% over the three months ended February 2021, and is on course to take the number two spot in U.S. sports betting and iGaming overall
- Sports betting & iGaming continues to accelerate across North America. As such, BetMGM now expects the total long-term addressable market in the U.S. and Canada to be approximately $32 billion
- With continued strong momentum in its business, BetMGM now expects that, as a leading operator, it will drive long-term market share of approximately 20% – 25% in the U.S.
- BetMGM expects to achieve $1 billion of net revenue from operations in 2022
- The investment by MGM Resorts and Entain this year is expected to be approximately $450 million, incremental to the $210 million already invested until the end of 2020
Further details will be presented at the investor day event.
“BetMGM has demonstrated strong momentum, building a leading position in iGaming and on track to be the number two operator across sports betting and iGaming in the U.S.,” said Adam Greenblatt, Chief Executive Officer of BetMGM. “The U.S. market is shaping up to be even larger and more exciting than we originally envisaged, and we now believe it will be worth $32 billion, including Canada. Furthermore, the outstanding progress that the team has made so far means that we now expect to achieve 20-25% U.S. market share long term. The unique partnership of MGM Resorts’ leading brand and loyal customer base and Entain’s proprietary technology platform gives us the best resources to win in this market.”
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