Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term extension of its online sports betting partnership with Paf, an international gaming company known for its commitment to responsible gaming and sustainable entertainment.

This latest renewal further deepens the partnership between Paf and Kambi which was first established in 2010 and has seen Paf launch its Kambi-powered sportsbook in several regulated markets including Estonia, Finland, Latvia, Spain and Sweden.

Headquartered and licensed by the local government in Åland, Finland, the operator will continue to leverage Kambi’s Turnkey Sportsbook offering and a curated selection of front-end development services to power its flagship Paf brand, alongside brands such as Speedybet and Golden Bull.

Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”

Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year partnership with Dutch online operator Betnation to deliver its comprehensive Turnkey Sportsbook solution in the regulated Netherlands market.

Under the terms of the partnership, Kambi will power Betnation’s online sportsbook offering with its award-winning end-to-end sportsbook technology and services, including robust betting engine, advanced trading and risk management capabilities and regulatory compliance expertise.

Having successfully operated an online casino in the Netherlands since October 2022, Betnation will leverage Kambi’s proven turnkey capabilities to expand its presence in the online sports betting vertical.

With more than 50 partners globally, Kambi’s Turnkey Sportsbook has become the sportsbook of choice for operators in regulated markets — combining global scale, cutting-edge technology and flexibility to drive growth, ensure stability and deliver market-leading performance. Kambi’s Turnkey Sportsbook also offers an extensive range of operator empowerment tools, including price differentiation and player engagement solutions, which enable partners to stand out in competitive markets and deliver a unique sportsbook experience for their players.

Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”

Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”