Darwin Filho CEO of Esportes Gaming Brasil
Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer
Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.
“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.
With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.
“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”
The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.
Darwin Filho CEO of Esportes Gaming Brasil
Esportes da Sorte launches new app on Google Play with enhanced experience, reinforced security, and exclusive benefits
Platform strengthens its mobile presence with an official app that promises more security and exclusive promotions
Esportes da Sorte announces the launch of its new mobile application for Android, available exclusively on Google Play. The new app brings significant improvements compared to the responsive mobile version previously available only via browser.
The new launch offers an even safer experience, as it meets all compliance and protection standards required by the official Android store. In addition, the app guarantees access to exclusive promotions such as free spins, free bets, cashback, and boosted odds, specially created for mobile users.
Another key feature is the ability to follow the platform’s promotional campaigns firsthand, with instant notifications and an optimized navigation interface. With a more modern layout and superior performance, the app enhances the customer journey, providing convenience, speed, and a trustworthy environment for bettors. Until now, the platform operated through a responsive mobile version of the website, accessible via browser on both Android and iOS.
“This launch reinforces Esportes da Sorte’s commitment to continuously investing in technology and innovation. The new application is part of our expansion and consolidation strategy in the market, ensuring that our users have access to an increasingly modern, secure, and competitive experience,” said Darwin Filho, CEO of Esportes Gaming Brasil, the group behind the brand.
“More than just an app, we are delivering a platform designed to bring Esportes da Sorte even closer to our customers. We want every user to feel practicality, trust, and exclusivity when placing their bets, reinforcing our mission to offer not only entertainment but also a high-level, differentiated experience,” added Marcela Campos, Vice President of Esportes Gaming Brasil Group.
The app is now available for free download on Google Play (exclusively for Android). iOS users continue to have full access to the platform’s features through the mobile browser.
The post Esportes da Sorte launches new app on Google Play with enhanced experience, reinforced security, and exclusive benefits appeared first on Gaming and Gambling Industry in the Americas.
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