Conferences in Europe
SBC Summit Tbilisi Gears Up for Its Strongest Edition Yet
SBC Summit Tbilisi 2025 will return to Georgia’s capital on 15-16 October, bringing together 2,000 senior industry professionals and 40+ exhibitors to exchange expertise and discover the brands leading the way in Eastern Europe and Central Asia.
Co-hosted with SMH Global—a Georgia-founded company operating at the intersection of sports, sports media, and iGaming across Eurasia and beyond, and a longtime SBC partner in the region—the event will take place at the 5-star Sheraton Grand Tbilisi Metechi Palace.
By bringing together key stakeholders in a regionally rooted setting, the event will open direct access to high-growth markets including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia—territories where success is driven by deep local understanding rather than standard European strategies.
An invaluable part of the event, the two-day conference agenda is designed to reflect current market realities, highlight emerging opportunities, and offer forward-looking insights into where the industry is heading.
Topics will range from licensing and taxation to the cultural nuances that shape business in geographically close, yet fundamentally different, markets. Speakers will include some of the most respected names in the industry, regional experts, and global strategists whose experiences offer practical value for decision-makers.
Rasmus Sojmark, Founder and CEO of SBC, said: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”
Alongside the conference, the expo will spotlight top suppliers and service providers active in the region. Attendees can engage directly with potential partners and explore solutions tailored to local regulatory, operational, and cultural needs.
Lasha Machavariani, Founder of SMH, commented: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition.
“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”
Now in its third year, the event reflects Georgia’s growing role as a natural hub for the industry, both strategically and culturally. The country’s tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West position it as an ideal base for operators exploring outsourcing, regional expansion, or relocation. Combined with a strong tradition of hospitality and openness to innovation, Georgia offers a powerful springboard for companies looking to establish and scale their presence across Eastern Europe and Central Asia.
Beyond its geographical focus, SBC Summit Tbilisi is designed to ensure the right people are in the room. By leveraging the networks of both SBC and SMH, the event guarantees a high-level audience that includes key decision-makers from major regional operators, hyper-local affiliates, and top-tier suppliers. The attendee profile is further enriched by the presence of government representatives, regulators, and local media, ensuring discussions go beyond networking and drive real regional impact.
True to SBC’s event style and Georgia’s spirit of hospitality, both days will wrap up with evening networking events, offering attendees valuable time to continue conversations and strengthen connections in a more casual atmosphere.
For companies looking to scale in Eastern Europe and Central Asia, SBC Summit Tbilisi offers the insight, access, and connections that matter. Registration is now open.
SBC Summit Tbilisi stands apart from broader expos, offering a more focused and regionally relevant experience. It forms part of SBC’s global conference series, alongside SBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the global-focused SBC Summit in Lisbon.
The post SBC Summit Tbilisi Gears Up for Its Strongest Edition Yet appeared first on European Gaming Industry News.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.
At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.
Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.
The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.
The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.
As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.
The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.
EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.
Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/
Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.
The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.
Conferences in Europe
EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon
At this year’s SBC Summit Lisbon, EGT Digital will present its proprietary AI core integrated into the X-Nave platform, setting a new benchmark for personalization, compliance, and responsible gaming in the iGaming industry.
Unlike off-the-shelf tools, the AI core has been built from the ground up by EGT Digital’s own data science team, combining custom hardware, software, and in-house expertise.
“We’re excited to demonstrate how our AI core elevates X-Nave at SBC Summit Lisbon,” said Mr. Mihaylov, Deputy CEO of EGT Digital. “It’s more than a tech upgrade – it’s a new framework for building safer, smarter, and more engaging iGaming experiences.”
What does the Platform Deliver?
EGT Digital’s AI core, integrated into X-Nave, transforms the platform from a standard toolkit into an intelligent ecosystem.
The core capabilities include:
- Proactive Player Protection – Detects risky patterns in real time and auto-adjusts limits on the fly.
- Smarter QA – Simulated behavior speeds testing and boosts product quality.
- Intelligent Campaigns – Dynamic segmentation and live personalization, driven by real-time data.
- Predictive Churn Prevention – Identifies players at risk of leaving and provides value towards targeted retention campaigns with personalized offers.
- AI-Powered Lifetime Value Forecasting – Combines multiple predictive models to accurately estimate each player’s long-term value, enabling smarter acquisition and retention strategies.
- Intelligent Game Recommendations – Learns individual player preferences and delivers personalized game suggestions that boost engagement and session duration.
- Automated Bonus Optimization – Uses machine learning to determine the most effective bonus types and values for each player segment, maximizing ROI.
Together, these capabilities make X-Nave more than a technology platform. Operators benefit from it ensuring long-term competitiveness in the fast-evolving iGaming market.
What to Expect at Booths A100 & A130?
Visitors to booths A100 and A130 will discover a full spectrum of innovations from EGT Digital and the wider EGT Group, including the following.
Upcoming slot titles
Two highly anticipated titles will be unveiled:
- Power & Glory Athina – slot game with Cascades paymode, delivering dynamic, fast-paced play.
- SugarVille 1000 – slot game with Cluster Pay, immersing players in a sweet world of bonuses, where the Clover Chance Jackpot can be randomly triggered at any time.
Rich gaming diversity
EGT Digital will also present a portfolio of 150+ in-house developed titles across diverse themes, plus top-performing jackpots such as: Bell Link, Clover Chance, Single Progressive, and the latest Gods & Kings Link.
X-Nave platform versatility
The modular X-Nave platform includes four main components:
- Sport Product
- Gaming Aggregator
- CRM Engine
- Payment Gateway
Each can operate independently or as part of the turnkey solution. Key upgrades, such as the new Sports Recommendation Engine, enhanced Aggregator bonus management tools, and flexible Payment Gateway deposit and withdrawal options will also be on display.
VLT solutions from EGT
The EGT will showcase its established P 24-24 Up and P 27-27 St Slim cabinets, alongside with its newest VLT product – the Self-Service Betting Kiosk (SSBK).
With compact dimensions and a QR code payment option, the SSBK is designed for maximum convenience and will feature the Gold VLT multigame with 50+ titles, including proven favorites like Keno Universe and exciting new releases.
Together, these highlights demonstrate how EGT Digital and EGT combine innovation with responsibility to deliver value for operators and engaging experiences for players worldwide.
About EGT Digital
EGT Digital is a next-generation technology provider for the global iGaming industry. With a strong focus on innovation and responsibility, the company delivers scalable, secure solutions that empower operators worldwide.
The post EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon appeared first on European Gaming Industry News.
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