Latest News
Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook
Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
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AI
Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
Veikkaus will deploy the latest version of OpenBet’s Neccton AI-enhanced responsible gambling platform across its digital and retail channels, the companies said on 16 June 2026. The rollout comes as Finland’s newly approved Gambling Act increases operator obligations to spot and address risky gambling behaviour early, including active intervention where risk indicators emerge.
OpenBet said the Neccton platform is designed to identify potentially risky gambling behaviour in real time, generate automated alerts, and support tailored player interventions. The system summarises behavioural data, risk markers and historical context in plain language, and provides AI-assisted explanations intended to support compliance teams while maintaining human oversight.
Susanna Saikkonen, Vice President for Sustainability at Veikkaus, said: “Veikkaus’ individual gambling safety net model is based on identifying risky gambling as early as possible and offering players both support and concrete limitations. The Neccton platform provides us with an ISO-certified, extensively security tested and scientifically validated tool that strengthens our ability to identify risk and support our customers in gambling responsibly.”
Dr Michael Auer, Managing Director of Neccton at OpenBet, said: “In today’s regulatory environment, operators must demonstrate how they actively prevent gambling-related harm. The latest version of the Neccton platform enables real-time, data-driven intervention and measurable duty of care. We are proud to expand our partnership with Veikkaus to further strengthen its responsible gambling framework.”
The Neccton deployment extends Veikkaus’ existing relationship with OpenBet. OpenBet has been powering Veikkaus’ next-generation sportsbook platform and providing Managed Trading Services across digital and retail channels since May 2025, according to the companies. Veikkaus is preparing for Finland’s expected market liberalisation in 2027.
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Jani Kontturi Head of Games at SkillOnNet
SkillOnNet adds Octoplay casino games across its UK brands
Octoplay titles go live on PlayOJO, Genting, SpinGenie and MegawaysCasino, with more regulated markets planned.
SkillOnNet has launched Octoplay’s casino games across its UK iGaming sites, making the supplier’s content available to players on brands including PlayOJO, Genting, SpinGenie and MegawaysCasino.
The UK rollout includes Octoplay titles such as Vegas is Dead: Battle Arena, Shaolin Panda: Chaos Reels, and Serpent Gold: Hold and Win. SkillOnNet said it plans to expand the partnership into additional regulated markets in the coming months.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re delighted to welcome Octoplay to our platform in the UK. The studio has built a strong reputation for developing high-quality games that combine engaging mechanics with blockbuster production values. We are confident our players will love the content, and we’re excited to extend the partnership into additional regulated markets in the near future.
Ralitsa Georgieva, CEO at Octoplay: “Launching with SkillOnNet in the UK represents another important milestone for Octoplay. SkillOnNet operates some of the industry’s most established iGaming sites, and this partnership allows us to bring our games to a wider audience of players. We look forward to building on this initial launch and expanding together into further markets.”
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iGaming content
Microgaming launches new Playboy-branded slot, Playboy Gems and Desires
Microgaming has launched Playboy Gems and Desires, the latest addition to its official Playboy-branded games portfolio.
The slot uses a reel set featuring Wild stacks that land on reels two, three and four. The game also uses a ways win structure as part of its presentation.
Free Spins are triggered by landing the letters B-U-N-N-Y. During the bonus, an active Win Multiplier can build, while Reel Jackpots and a Jackpot Wheel are also included.
Microgaming said the game includes “Personal Persistence”, which allows the Free Spins Multiplier and Reel Jackpots to carry across all bet levels. The supplier stated a maximum win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with instant recognition, but also a very clear sense of style, confidence and premium entertainment. With Playboy Gems and Desires, the aim was to capture that atmosphere in a way that feels authentic to the brand, while delivering a slot experience with real energy and broad player appeal. It is another strong addition to our official Playboy portfolio and one that reflects the quality and ambition behind the partnership.”
The post Microgaming launches new Playboy-branded slot, Playboy Gems and Desires appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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