Latest News
Belatra celebrates strong H1 Performance

Belatra Games, the specialist online slots developer, is celebrating a strong start to the year following a string of game launches, two industry awards, and an active presence at five iconic global events.
Smash hits from Belatra’s studio Make it Gold, Cyber Gypsies, and Bear’s Tricks all received player praise across the board. However, it was Blast the Bass that emerged as the top-performing launch of H1.
Data reveals that the three most played games in H1 were MummyLand Treasures, Blast the Bass, and Big Wild Buffalo. Each title is evidence of Belatra’s commitment to producing engaging, player-centric content. This was further recognised with two industry accolades: BitStarz’s Player’s Pick for Best Slot Provider and SiGMA Africa’s Most Played Game award for Make it Gold. Belatra also earned recognition across the industry with 13 award nominations.
Belatra’s LatAm reach ramped up over the past six months, with localised teams exhibiting at five leading industry shows: SBC Summit Rio, SAGSE LATAM, BiS SiGMA Americas, SBC Summit Americas, and PGS Lima. Each provided invaluable opportunities to catch up with partners, present new releases, and consolidate Belatra’s standing in the constantly evolving Latin American market.
Sergey Chernyavski, Belatra Games’ CCO, said: “Our games continue to resonate with players, and we’re proud of our strong start to 2025. With a busy roadmap ahead, we expect a big finish to the year. Our iGaming event presence helps put Belatra on the map globally, and LatAm remains a key growth area for the business.”
The post Belatra celebrates strong H1 Performance appeared first on European Gaming Industry News.
Latest News
Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino

Soft2Bet has launched Swiper, Sweden’s first online casino built around the swipe-driven navigation popularised by social media apps. Specifically designed for mobile users, Swiper enables players to effortlessly discover, select, and play games using just their thumb. Operating under a licence from the Swedish Gambling Authority, Swiper offers players a secure, responsible, and fully compliant gaming environment.
Soft2Bet, a leading turnkey provider of highly localised and engagement-driven iGaming solutions, has introduced Swiper, a new brand explicitly developed with Swedish players in mind. Many elements of Swiper have been carefully localised, including onboarding, payment methods, and game certification, to ensure they resonate fully with Swedish preferences and comply seamlessly with Spelinspektionen standards. By integrating BankID verification and instant transactions via Swish, players can quickly register, deposit, and withdraw, while remaining securely connected to Spelpaus, Sweden’s national self-exclusion system.
At the heart of Swiper is a personalised, endless feed of short-form video clips highlighting new releases, jackpots, and live-dealer action, similar to browsing stories on TikTok. Every swipe is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement, session duration, and lifetime value.
Here’s a video showing how the Swiper works: https://youtu.be/_a3DvwX60bc
This launch builds on Soft2Bet’s proven success with localised brands, such as Betinia and CampoBet, and its recent partnerships, which have created dedicated local divisions and leagues. With Swiper, Soft2Bet takes localisation even further by introducing SEK wallets, dedicated Swedish-speaking dealers, and fully customised mobile apps, demonstrating a clear commitment to adapting each brand to local culture, regulatory standards, and player preferences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
Swiper introduces several key features tailored specifically to Swedish players:
- One-handed swipe navigation for rapid game discovery
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Swedish events and holidays
- The design is adapted to local player preferences and cultural context
In 2025, Soft2Bet successfully launched multiple brands and deployed several innovative MEGA engines across Europe, significantly redefining the local player experience. The Swiper launch further demonstrates Soft2Bet’s capability in converting its advanced B2B technology into engaging, highly localised, market-leading B2C products across 11 regulated markets.
The post Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino appeared first on European Gaming Industry News.
Galactic
Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

The post Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform appeared first on Gaming and Gambling Industry in the Americas.
Derik Mooberry
SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025

Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.
“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”
The post SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
-
eSports21 hours ago
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION
-
Baltics6 days ago
All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm
-
Compliance Updates6 days ago
Nevada Rep. Dina Titus to Add FAIR BET Act to 2026 Defense Budget
-
Latest News6 days ago
Embrace Your Inner Maverick in Hacker’s Haven
-
Africa3 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Conferences in Europe3 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Gambling in the USA6 days ago
Plaza Hotel & Casino to welcome the U.S. National Champions Summerlin South All Stars to be TNT Ignitors for Welcome to the Weekend Friday Fireworks, next Friday, Sept. 5
-
Latest News6 days ago
French Regulator Launches New Responsible Gambling Campaign