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Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

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The Draw-Based Games Come as Part of Larger Aggregation Agreement Between NeoPollard Interactive, Aristocrat Interactive and Inspired Entertainment 
Aristocrat Interactive™ – a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery.
Known as “VSports,” these new content options, developed by Inspired Entertainment, ensure the sports season never ends for Virginia Lottery players. NeoPollard is a joint venture between Pollard Banknote and Aristocrat Interactive. As part of this joint venture, Aristocrat Interactive developed a customer integration offering for VSports through its aggregation system, Fusion™, allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.
“Our commitment to providing best-in-class lottery content is strengthened by robust third-party integration capabilities with content providers like Inspired Entertainment,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “The introduction of these first-of-its-kind draw games for the Virginia Lottery exemplifies how customers can benefit from strategic integrations that drive new innovations and improvements in available content for players.”
Each VSports game runs on a specific schedule, allowing players to place bets on a virtual event of their choosing. Through the use of a certified random number generator (RNG) and similar to other online games, all VSports games are simulated ensuring results are fair and random. The outcome of live sporting events has no impact or influence on VSports. While VSports in Virginia will be implemented using a lottery draw game format, the entertainment value—particularly for sports fans—will be significantly enhanced. Additionally, these games can be played every two to three minutes, offering a frequent experience.
“Through the Virginia Lottery’s agreement with NeoPollard Interactive, we are delivering unique content for a diverse set of players while also attracting new audiences,” said Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery. “This relationship allows us to provide a wide range of new, distinctive games that we are confident will be exciting and appealing to our players, while also supporting the Lottery’s overall mission of raising revenue for K-12 public education in the Commonwealth.”
This integration supplements the expansive iLottery content library for the Virginia Lottery while also showcasing the depth and variety of content offerings Aristocrat Interactive can provide for its customers and, in turn, players of varying interests.
“We are honored to work with Aristocrat Interactive through its contract with NeoPollard Interactive to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, President and CEO of Inspired Entertainment. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for a good cause.”
Additional VSports are expected to be made available via the Virginia Lottery over time, with this initial launch representing a significant step forward in providing players with new and exciting content options all year round.

The post Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive appeared first on Gaming and Gambling Industry in the Americas.

Aristocrat Interactive

WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform

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WorldMatch has announced that its full portfolio of games is now available via Aristocrat Interactive’s aggregation platform. This landmark relationship represents a significant milestone in WorldMatch’s ongoing international expansion, and solidifies its presence in regulated markets through a collaboration with one of the industry’s most respected and innovative forces.

As part of the deal, WorldMatch’s acclaimed suite of slots, table games and instant games will be seamlessly integrated into Aristocrat Interactive’s state-of-the-art aggregation platform. This ensures that operators working with Aristocrat Interactive can now access and deliver WorldMatch’s high-performance, feature-rich titles to their players, boosting engagement and enhancing retention across key regulated territories.

“We are incredibly proud to bring our games to Aristocrat Interactive’s powerful iGaming ecosystem. Aristocrat Interactive is synonymous with excellence and innovation in gaming, and this relationship is a testament to the quality, creativity, and technical precision that define our content. We’re excited to reach new audiences and strengthen our global footprint alongside a partner that shares our vision for the future of digital entertainment,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

WorldMatch’s games are built with a mobile-first approach, ensuring superior performance across devices and delivering immersive experiences with captivating visuals, dynamic mechanics and localised features. By joining the Aristocrat Interactive platform, WorldMatch gains a valuable distribution channel with access to leading operators and a robust, scalable infrastructure designed to support growth and regulatory compliance across multiple jurisdictions.

The post WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform appeared first on European Gaming Industry News.

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Logifuture strengthens relationship with Aristocrat Interactive through new Simulate integration

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  • Unique virtual product offers instant action for sports fans

  • Simulate adds thousands of daily betting events and a consistent margin

  • This follows the successful integration of the Zoom Soccer product

Logifuture, a leading supplier of iGaming products, has expanded its relationship with Aristocrat Interactive™ with the integration of its unique virtual sports product, Simulate.

Unique in its genre, Simulate lets users enjoy the  excitement  of football and basketball real-event outcomes without the wait. After placing their real-world multiple selections, users can simulate the action instantly – either by watching the matches unfold over 30 seconds or receiving immediate results, with fast payouts every time. Users can run up to 15 simultaneous simulations of the same betslip, enhancing the entertainment while ensuring a seamless experience.

Aristocrat Interactive, a leading global real money gaming (RMG) supplier, will add Simulate to its iGaming platform offering, allowing more sports fans real-time betting experiences. This follows the previous successful integration of Zoom Soccer, another of Logifuture’s industry-defining virtual sports products.

Simulate by Logifuture | The Future Of Responsible Sports Entertainment

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “Expanding our relationship with Aristocrat Interactive marks an exciting step forward for Simulate – and reinforces our mission to build next-generation betting experiences. Their decision to adopt multiple products from our portfolio is a strong signal that we’re on the right path.

“We’re seeing a growing appetite for fresh, innovative sports entertainment – and for operators, it’s a chance to showcase innovation and position themselves ahead of the curve – offering users a fresh, engaging experience that sets them apart from the competition.”

Nir Hakarmeli, Managing Director at Aristocrat Interactive iGaming & Sports, said: “We’re constantly striving to add cutting-edge products that can enhance the experience for our partners and their players in a responsible and sustainable way. Simulate is an exciting addition to our portfolio – a fast, engaging and highly original concept that fits perfectly with the demand we’re seeing in key growth markets while aligning with our commitment to delivering safe and enjoyable play.

“As part of our extended agreement with Logifuture, we’re pleased to bring Simulate to a wider audience through this latest integration.”

The post Logifuture strengthens relationship with Aristocrat Interactive through new Simulate integration appeared first on European Gaming Industry News.

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Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission

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Aristocrat Interactive and the Massachusetts State Lottery Commission (MSLC) today announced that NeoGames US LLP (“Aristocrat Interactive”) has been selected as the winner of a competitive tender to deliver a full service iLottery platform and related services for the MSLC.
This is a significant milestone for Aristocrat Interactive and supports the MSLC’s strategic plan to modernize its lottery offerings, meeting evolving player preferences through a secure and scalable digital channel. The MSLC is the leading per capita performing U.S. retail lottery and 3rd worldwide.
From July 1, 2026, Aristocrat Interactive has been contracted to provide services to the MSLC for five years, with three additional three-year extension opportunities. These services will include a comprehensive iLottery platform solution, game content including eInstants and draw games, proprietary central gaming and player account management systems, and a market-leading aggregation platform for third-party game content.
Aristocrat Interactive will work in partnership with the MSLC to execute its marketing efforts, player promotions, customer communications and service, and responsible gameplay solutions and compliance.
Moti Malul, Aristocrat Interactive CEO, said: “We are extremely proud to be selected as the partner for MSLC– after a highly competitive process.
“We’re excited to be partnering with the MSLC who are widely recognized as a global leader in lotteries. We look forward to helping the MSLC deliver on its objective to expand player engagement through innovative and responsible online play, and further enhance their ability to contribute to and support local communities. Our commitment to iLottery together with our diverse and proven platform solutions and top performing content portfolio, trusted people and seamless integration, is what sets us apart,” Moti said.
Mark William Bracken, the MSLC Executive Director said: “The Massachusetts State Lottery Commission is taking a significant step forward in modernizing our operations with a world class iLottery program to complement our industry-renowned retail program.
“After a comprehensive and competitive process, Aristocrat Interactive demonstrated the best value for the Commonwealth. Partnering with Aristocrat Interactive provides us with a proven, successful platform that will allow the Lottery to fulfill its mission of maximizing funding for early childhood education and care that will benefit families throughout the Commonwealth,” Mark William said.
This win reinforces Aristocrat Interactive’s position as a trusted partner for regulated jurisdictions seeking innovative, modern, omnichannel iLottery solutions. It follows Aristocrat Interactive beginning to provide its award-winning platform to power digital growth to New Hampshire from July 2025 and recently signing a six-year agreement with Michigan Lottery to begin in July 2026. Aristocrat Interactive through its joint venture with NeoPollard – NeoPollard Interactive (NPi) has also partnered with Alberta Canada, Michigan (until June 2026), North Carolina, Virigina, and West Virigina.

The post Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission appeared first on Gaming and Gambling Industry in the Americas.

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