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Highlights from the Essential EEGS Webinar on AMLA Reforms

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Leading figures from the European gambling sector gathered for a high-level EEGS webinar focused on the EU’s new Anti-Money Laundering Authority (AMLA) and the far-reaching regulatory reforms under the new AML package.

Titled “Preparing for the AMLA Era – What Gambling Stakeholders Must Know About the New AML Package and Beyond in Times of Increased Enforcement”, the session was hosted by Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs at the European Gaming and Betting Association (EGBA).

Dr. Hartmann outlined the key elements of the new framework, including the creation of AMLA (expected to become operational in 2026), a shift from directives to directly applicable regulations, and the expansion of the list of obliged entities to include sectors such as crypto services and football clubs.

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She also shared that since 2022, there has been a significant rise in AML audits across the sector. Specifically, in 2024, EGBA member operators underwent a total of 142 license audits, with 48 of those audits being anti-money laundering. She stressed that these numbers are expected to grow further as the importance of fighting money laundering continues to increase.

Participants explored practical challenges of implementation, particularly the impact of enhanced due diligence (EDD) requirements on customer retention and compliance burdens across jurisdictions.

“The AML reforms represent a major shift for both financial and non-financial sectors. Gambling operators must prepare now to adapt to the new EU-wide standards,” said Dr. Hartmann.

The event also emphasized the benefits of regulatory harmonization and provided actionable insights for operators facing growing enforcement across the EU. All attendees received a personalized certificate of participation, underscoring the importance of ongoing regulatory education.

This webinar is part of EGBA’s broader initiative to support the industry’s transition to the new AML framework ahead of the 10 July 2027 deadline.

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If you missed the webinar, you can catch the full session here.

 

The post Highlights from the Essential EEGS Webinar on AMLA Reforms appeared first on European Gaming Industry News.

Compliance Updates

ONJN Requests Meta and Google to Remove Illegal Gambling Ads

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The Romanian National Gambling Office (ONJN) has sent official notices to digital giants Meta and Google, requesting the immediate removal of sponsored advertisements promoting unauthorised gambling in Romania.

The ads, found across Meta’s platforms and Google’s search engine, violated national laws and featured websites listed on the country’s official gambling blacklist.

ONJN has called on the two tech firms to urgently investigate the presence of illegal gambling ads, suspend all related sponsored campaigns, and disclose the identities and earnings of the accounts responsible. The regulator also urged both companies to introduce preventative measures to stop similar breaches from recurring.

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According to Romanian law, advertising unlicensed gambling services is punishable by fines ranging from 50,000 to 100,000 lei (€9900–€19,800), with authorities authorised to seize any revenue generated from such activity. Providing payment, promotional or IT services to unlicensed operators may also constitute a criminal offence.

The updated list of licensed operators and prohibited websites is available on the ONJN website.

The post ONJN Requests Meta and Google to Remove Illegal Gambling Ads appeared first on European Gaming Industry News.

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Polemos Announces Partnership with Guinevere Capital

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Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

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“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.

Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.

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VGCCC: Minors Exposed to Gambling at ALH Venues

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Victorian venues are putting young people at risk when they turn a blind eye to, or otherwise fail to prevent, minors entering poker machine areas, according to Victorian Gambling and Casino Control Commission (VGCCC) CEO Suzy Neilan.

Australian Leisure and Hospitality Group (ALH) was fined $38,000 without conviction in the Magistrates’ Court of Victoria for offences involving 3 minors at 3 venues on 4 dates in 2024.

ALH pleaded guilty to 6 charges, having self-reported the breaches to the VGCCC, which Ms Neilan said was important to recognise as a positive step towards improving industry practices.

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“Being accountable for wrongdoing demonstrates integrity, which has been a focus of the VGCCC’s ongoing work with gambling operators,” she said.

“But it’s not enough to own up after the fact. Venues must be proactive about ensuring that minors do not access poker machine areas by ensuring they have in place appropriate systems, processes and staff.

“Operators should undertake a risk assessment and put in place controls to prevent minors from entering gambling areas. Some examples of controls could include displaying clear signage that the poker machine room is for adults only and checking the identification of anyone who appears under 25 years of age.”

Ms Neilan said it was not acceptable that any Victorian clubs and hotels – in this case, the Cramers and Excelsior hotels – were repeat offenders.

A 17-year-old was able to enter the poker machine area of Cramers Hotel in Preston multiple times without having to show ID, despite several interactions with staff and visits to the poker machine area on 24 January 2024. Staff intervened on 25 January 2024 only after the underage teen placed his belongings next to a poker machine.

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Separately, a child in the company of 2 adults entered the poker machine area of the Excelsior Hotel in Thomastown on 24 April 2024. The child, who was seated with one of the adults, pressed buttons on the poker machine before they were both escorted from the area.

And on 27 September 2024, a 14-year-old boy entered the poker machine room of the Mountain View Hotel in Glen Waverley and gambled on a poker machine before staff intervened.

Ms Neilan said the VGCCC would continue to be vigilant about prosecuting venues for allowing minors to access the gambling areas of their premises, but that “prevention is better than cure”.

“I encourage all hotels and clubs to review their operations, including staff training, and consider making any adjustments required to ensure compliance with the law.”

In addition to the fine, the Magistrate ordered ALH to pay VGCCC’s legal costs of $40,000. The Magistrate also noted that but for the guilty plea, he would have fined ALH $90,000 and recorded a criminal conviction.

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Summary of charges:

Incident 1 – Cramers Hotel:

Charge 1: Offences in respect of a minor entering a gaming machine area

Charge 2: Offences in respect of allowing a minor to gamble

Incident 2 – Excelsior Hotel:

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Charge 3: Offences in respect of a minor entering a gaming machine area

Charge 4: Offences in respect of allowing a minor to gamble

Incident 3 – Mountain View Hotel:

Charge 5: Offences in respect of a minor entering a gaming machine area

Charge 6: Offences in respect of allowing a minor to gamble.

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The post VGCCC: Minors Exposed to Gambling at ALH Venues appeared first on European Gaming Industry News.

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