Industry Awards
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.
The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).
Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.
Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.
But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.
Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.
The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.
The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.
Balkans
CT Interactive Shortlisted in Three Categories at the BEGE Awards 2025
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CT Interactive has been shortlisted in three categories at the prestigious BEGE Awards 2025, recognising the company’s dedication to innovation, quality and its significant contributions to the gaming industry.
CT Interactive’s hit game “Lucky Clover 10” has been nominated for Online Game of the Year, while the company has also been shortlisted for Online Provider of the Year. Additionally, its impressive marketing campaign with “King of Clovers” is among the finalists for Marketing Campaign of the Year.
“Being shortlisted in three prestigious categories at the BEGE Awards 2025 is a great honor and a clear reflection of the passion, creativity, and innovation that drive our team. Lucky Clover 10 demonstrates our commitment to delivering exceptional game content, while the nomination for Online Provider of the Year underscores our ongoing dedication to providing top-tier gaming solutions. Recognition of our King of Clovers campaign highlights the impact and effectiveness of our marketing strategy. We are proud of these achievements and remain committed to elevating industry standards and delivering outstanding value to our partners and players,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
These nominations reinforce CT Interactive’s innovative spirit and strong presence in the global gaming market, inspiring the team to continue creating high-quality products and impactful campaigns.
The post CT Interactive Shortlisted in Three Categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.
Balkans
EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025
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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.
The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.
EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.
Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.
EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.
The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.
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ELA Games
ELA Games Continues to Shine With Two Major Nominations at iGA Awards 2026
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The studio has secured two key award nominations
ELA Games is proud to announce that it has been shortlisted for two major categories at the upcoming iGA Awards 2026: Games Studio of the Year & Unique Gaming Company of the Year.
These nominations recognise the studio’s ambition to balance creativity and technical innovation, becoming a leader in the industry that has reshaped modern gaming with its products that provide unforgettable gaming experiences and value for partners.
A Year of Growth and Momentum
2025 was a landmark year for ELA Games as it expanded its portfolio to include standout games that have performed exceptionally well. Piñatas Festival and Buffalo Force are two products that have exceeded expectations, providing operators with impressive growth metrics and players with next-level entertainment.
The studio has expanded its global presence through strategic market entries, including new operations in Sweden, Denmark, Serbia, Greece, and more. This growth has introduced ELA Games’ innovative mechanics, such as the Winpot series or the instant-shooter title Shoot Happens, visually rich design, and engaging gameplay to new audiences.
Increased Industry Recognition
For ELA Games, this industry recognition represents more than accolades — it demonstrates that the studio has made meaningful contributions and has had a significant impact to stand out in an increasingly competitive industry.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “Our core philosophy is that great games come from teams that are passionate, uncompromisingly creative, and ambitious. Being nominated for the ‘Games Studio of the Year’ and ‘Unique Gaming Company of the Year’ awards reflects our team’s culture and commitment to delivering amazing experiences that are alive and full of character. Being recognised by the iGA Awards is an honour, and the team and I look forward to seeing everyone at the ceremony.”
The post ELA Games Continues to Shine With Two Major Nominations at iGA Awards 2026 appeared first on European Gaming Industry News.
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