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Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025

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Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.

The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).

Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.

Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.

But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.

Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.

The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.

The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.

ELA Games’ Managing Director Marharyta Yerina

ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026

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The studio picks up three major nominations going into 2026

ELA Games is proud to announce that it has received three major nominations at the European iGaming Awards 2026, reflecting the studio’s creative direction, performance-driven development, and leadership in innovation.

The nominations include:

  • Most Innovative Slot Game — Joker Winpot
  • Slot Game of the Year — Joker Winpot
  • Rising Star — Marharyta Yerina, Managing Director of ELA Games

Joker Winpot Shines

Joker Winpot has continued to perform spectacularly, quickly becoming one of the studio’s standout titles. Its strong visual identity, simple-to-understand mechanics, and innovative format with the Winpot feature make it a game that gives players agency with high replayability.

Operators who have connected to the ELA Games catalogue have reported significant increases in key metrics following the adoption of Joker Winpot in their casino lobbies, including a GGR increase of +1128%, Actives: +878%, and Turnover: +1517%. These impressive results have helped the game gain recognition among peers, with it being shortlisted for two major categories at the upcoming European iGaming Awards.

Value in Creativity

ELA Games’ core operational philosophy of blending bold creativity with user- and operator-focused performance has propelled the studio to become a significant newcomer in the industry. Players recognise ELA Games’ signature visually rich art style and actively seek the studio’s games out in casino lobbies, as evidenced by impressive year-on-year growth.

Marharyta Yerina, Managing Director, was also nominated for the “Rising Star” individual award. Her contributions to the iGaming space and leadership in managing ELA Games as one of the fastest-growing studios have garnered her acclaim amongst her peers.

Marharyta commented on the nominations, “Receiving three nominations at an award ceremony reflects every one of our team members’ excellence and commitment to setting new standards in the industry. Joker Winpot continued to exceed our expectations and shows what’s possible when you develop a game with intention, user experiences, and operator performance in mind. I’m also honoured to receive the Rising Star nomination: we will continue delivering content that truly matters for players and partners alike.”

The post ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026 appeared first on European Gaming Industry News.

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Danish Gambling Authority

Spillemyndigheden: Large decrease in betting consumption in October

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The Danish Gambling Authority’s statistics for October 2025 show a decrease in the total gambling spend in comparison to the same month last year. However, the betting market was the only market to experience a decrease.

The total gambling spend in October 2025 amounted to DKK 599 million, which corresponds to a decrease of 3.4 per cent compared to October 2024. The statistics show that the decrease for the total gambling market is due to a large fluctuation in the betting market in October 2025 compared to October 2024. The betting market had a decrease of 46.0 per cent. Online casinos experienced the largest increase of 24.4 per cent, while land-based (physical) casinos and gaming machines experienced an increase of 6.0 percent and 0.6 percent, respectively.

The post Spillemyndigheden: Large decrease in betting consumption in October appeared first on European Gaming Industry News.

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Balkans

Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025

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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.

Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.

What makes the Bragg PAM stand out? Here’s just a few highlights:

• Next-Generation Automation

• Predictive Insights

• Stability

• Fully Personalised Experiences

“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.

The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.

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