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Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025

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Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.

The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).

Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.

Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.

But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.

Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.

The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.

The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.

BetConstruct

BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025

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BetConstruct has won the prestigious “White Label Supplier of the Year” award at the SBC Awards 2025, a major industry recognition that underscores the strength and success of the BetConstruct White Label Solution.

The award reaffirms BetConstruct’s business-first approach and commitment to innovation. Recognised as far more than software, the White Label Solution is a complete infrastructure, a true “business-in-a-box” designed to minimise time-to-market and maximise long-term profitability for operators.

Key elements that make BetConstruct’s White Label Solution stand out:

• Unparalleled Operational Freedom: Partners operate under BetConstruct’s licences, bypassing regulatory, legal, financial and administrative barriers across multiple jurisdictions.

• Financial Flexibility: Zero initial contribution fees and zero upfront jackpot contribution fees remove financial hurdles and support scalable growth.

• Comprehensive Management and Support: A robust back office and the signature BME Console serve as a central hub where partners can configure, manage and grow their business without third-party dependencies.

• Global Reach: Over 500 integrated payment methods enable seamless global scalability with localised solutions.

• Success Tools: Powerful, customisable promotional tools, including bonus systems, loyalty programmes and jackpots, are reinforced by robust risk management and a 24/7 support team of experienced industry professionals.

This comprehensive, seamless approach empowers partners to launch quickly, expand into new markets and streamline operations. By delivering speed, scale and tangible results, BetConstruct enables operators to focus on what truly matters: acquisition, retention and growth.

The post BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025 appeared first on European Gaming Industry News.

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Betsson Group

Betsson Group Recognised at SBC Summit Lisbon 2025

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Betsson Group has received a series of prestigious awards at the SBC Summit in Lisbon.

On 17 September, Betsson Group Affiliates was recognised at the Affiliate Leaders Awards 2025, securing the Silver Award for Affiliate Programme of the Year. This achievement reflects the dedication of Betsson’s affiliate team in delivering innovative, transparent, and value-driven partnerships across diverse markets.

The following evening, at the SBC Awards 2025, Betsson Group won Gold for Casino Operator of the Year and Silver for Operator of the Year. These awards recognise Betsson’s continued growth, its focus on customer experience and ability to combine innovation with responsibility in highly competitive markets.

Winning across both award ceremonies during the industry’s flagship week demonstrates Betsson Group’s strong position as a leading operator, consistently delivering sustainable value across its B2C brands and affiliate network.

Beyond the awards, Betsson Group contributed actively to the Summit programme, with senior leaders taking part in keynote panels, regulatory discussions, and market insights across Brazil, Italy and beyond. Its General Counsel, Corinne Valletta, and CEO, Jesper Svensson, alongside other senior Betssonites, shared their expertise with the industry, while Betsson Group Affiliates welcomed partners and guests at their vibrant stand.

With more than 30,000 delegates gathered in Lisbon, SBC Summit 2025 once again set the stage for networking, business development and recognition. Betsson Group has also supported the Legends Charity Game, which raised over €1,000,000 for good causes, through a contribution of €20,000.

These awards over the past days bring the Group’s wins for 2025 to 35, with more than three months still to go. It is remarkable to see so many different functions across Betsson Group being recognised for their hard work, innovation and industry excellence.

The post Betsson Group Recognised at SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.

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Betsson Group

Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025

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Betsson Group continues to set the benchmark in the iGaming industry, securing an impressive fourteen nominations at the prestigious EGR Operator Awards 2025. Wildly recognised as one of the industry’s most respected ceremonies, these awards celebrate innovation, excellence and leadership. Among this year’s nominations is a well-deserved recognition for Ryan Schembri, Betsson Group’s Chief Product Officer, in the Individual Achievement Award category.

The EGR Operator Awards are judged by an independent panel of industry experts through a thorough process that ensures only the most innovative companies and outstanding individuals are recognised. Each category is carefully designed with its own criteria to reflect the fast-moving nature of the gaming industry and to highlight those truly delivering market-leading products and services.

The categories Betsson Group has been shortlisted for include:

• Casino Operator

• Employer of the Year

• Individual Achievement Award – Ryan Schembri, CPO at Betsson Group

• Operator of the Year

• Sports Betting Operator

• Best Customer Service

• Diversity and Inclusion Model

• ESG Strategy of the Year

• Affiliate Programme – Betsson Group Affiliates

• Football Betting Operator

• In-House Product

• Marketing Campaign

• Safer Gambling Operator

• Slots Operator

Over the years, Betsson Group has received numerous accolades at the EGR Operator Awards, including an outstanding eight-time win for Customer Services Operator of the Year. This track record reflects the company’s vision of deliver the very best customer experience in the industry.

The winners of the EGR Operator Awards 2025 will be announced at a ceremony in London on 22 October.

The post Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.

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