Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
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Anders Dorph
The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools
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For the second year in a row, an initiative from the Danish Gambling Authority has been recognised as the best in the world by international peers. At a major conference in Toronto, Canada, the Authority received the Best responsible / safer gambling initiative award for its engaging educational sessions in Danish secondary schools. The jury particularly highlighted how the programme has clearly influenced young people’s attitudes towards gambling.
The award is presented by the International Association of Gaming Regulators (IAGR) – a network of 81 gambling authorities from around the world that meet annually to discuss key cross-border issues. Last year, the Danish Gambling Authority won with its campaign The One-Armed Bandit. Now, another trophy is heading to Denmark.
Since 2022, the Danish Gambling Authority has offered free presentations to secondary schools across the country – more than 200 so far.
“Gambling plays a big role in many schools. In some classrooms, gambling has almost become part of the everyday culture. It distracts from learning and can lead to addiction. That’s why we developed our own educational programme to help students understand how gambling works and where to seek help if it gets out of hand,” said Anders Dorph, Director of the Danish Gambling Authority.
The presentations are delivered by a team of eight staff members from the Danish Gambling Authority, typically working in pairs. They are held in individual classes to ensure maximum participation. A real roulette table is a key feature, providing students with a tangible understanding of how games of chance operate.
“Our goal isn’t to tell students never to gamble. It’s to make sure that if they choose to play, they understand that the games are designed so the player will lose money over time,” said Heine Jakobsen, Special Adviser and coordinator of the programme, who accepted the award in Toronto on behalf of the Authority.
Impact studies show a clear shift in students’ attitudes towards gambling. The Danish Gambling Authority conducted surveys before and three months after each visit – and the results speak for themselves:
Before the session, 64% said they gambled to win money. Three months later, that number had dropped to 54%.
The share of students gambling for entertainment rose from 70% to 87%.
This shift – from gambling to make money towards gambling as entertainment – demonstrates that the Danish Gambling Authority’s message is resonating with young people.
The interactive approach and measurable results are key reasons why the Danish Gambling Authority has now received the award for the second consecutive year.
The jury’s motivation read: “For an interactive, school-based education programme that engages young people with practical demonstrations and surveys evidencing shifts away from gambling ‘to make money’ towards safer play and awareness of help services.”
“We are truly honoured to receive this award. It’s vital that young people understand gambling as entertainment – not a shortcut to easy money. By meeting them with honesty and engagement, we’ve managed to make responsible gambling relevant and accessible for our target group. I’m proud that the jury recognised this, and that our work can inspire other regulators around the world,” said Anders Dorph.
The post The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools appeared first on European Gaming Industry News.
BETANO
Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025
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The parent company of Betano wins the “Operator of the Year” title for the second consecutive year, while adding a total of six new awards in its collection.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has retained its title of “Operator of the Year” in the iGaming industry and won a total of six awards at the prestigious EGR Operator Awards ceremony, held on October 22nd in London.
For the second year running, Kaizen Gaming secured the “Operator of the Year” award, highlighting its leading position in the sector, driven by the company’s international presence in 19 markets and its top place in many of them. At the same time, Kaizen Gaming continues to stand out for its focus on responsible gaming and on innovative products that provide its 13 million users across the world with gaming experiences of the highest calibre. Its success is further strengthened by partnerships with some of the most prestigious organizations in global sports and a commitment to supporting local communities across its footprint.
On top of “Operator of the Year”, Kaizen Gaming won the titles of “Casino Operator of the Year” and “Sports Betting Operator of the Year,” becoming the first company in history to claim all three awards, a testament to its excellence across every aspect of its platform. Especially with regards to its sportsbook offering, Kaizen Gaming also won the “Football Betting Operator of the Year”, “In-Play Sports Operator of the Year” and “Sports Product of the Year” awards.
The complete list of awards Kaizen Gaming won includes:
- Operator of the Year
- Casino Operator of the Year
- Sports Betting Operator of the Year
- Football Betting Operator of the Year
- In-play Sports Operator of the Year
- Sports Product of the Year
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “At Kaizen we are very honoured when we receive such distinctions but don’t get too caught up with them. For us, it is all about staying humble, being hungry to achieve more, and hustling to turn ambition into action, while continuously evolving the i-gaming experience we offer to our customers. This is the mentality that has given us this award. This year we are especially proud because it marks our second “Operator of the Year” win in a row and the third during the last four years. It is always great to win but it is even more special to repeat and to show consistency over time. We would like to thank the EGR and the judges, as we deem such recognitions great motivation to keep pushing forward. We would also like to thank our customers, whose trust is our ultimate goal and biggest honour. More than anyone though, credit goes to the three thousand Kaizeners whose combined efforts as one team makes it all possible.”
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HERMES Climate Protection Prize
NOVOMATIC Wins Coveted HERMES Climate Protection Award
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NOVOMATIC was awarded the prestigious HERMES Climate Protection Prize for the construction of its photovoltaic system at its headquarters. Covering an area the size of three soccer fields and featuring more than 4600 solar panels, the PV system already caused a stir when it was inaugurated last fall in 2024.
By constructing the photovoltaic system on an area of 20,000 square meters, the company is sending a strong signal for climate protection and a sustainable future. The system generates around 2 million kilowatt hours of electricity annually, enabling the gaming technology group to cover a significant portion of its energy requirements at the site with emission-free energy. This corresponds to carbon dioxide savings of more than 1100 tons per year, comparable to the compensation of over 90,000 trees. The project is the largest among the group-wide PV installations at international company locations, such as Germany, Italy, Spain and Australia, and impressed this year’s expert jury at HERMES.
Mag. Stefan Krenn, CEO of NOVOMATIC AG, said: “With the photovoltaic system at our headquarters, we have reached a significant milestone in our sustainability strategy and are sending a clear signal for a strong and environmentally conscious energy future. The HERMES award is therefore an important recognition of our efforts in the area of sustainability.”
At the festive “Gala of the Austrian Economy” on October 10 at the Hofburg Palace in Vienna, with around 400 invited guests, the HERMES Climate Protection Award was accepted by Christoph Neubauer, Director Group CR & Sustainability, and Florian Saiko, Director Group Finance.
The HERMES Climate Protection Award is presented annually to Austrian companies that are actively committed to a climate-friendly future through innovative projects. The climate projects submitted from all sectors of the economy show that climate protection and successful business can go hand in hand.
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