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TSG Store hits record-high share in game bookings as the company gets closer to its long-term target

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Ten Square Games S.A. reports continued growth in the performance of its proprietary web-based platform, the TSG Store, which in May 2025 accounted for 30% of combined bookings in Fishing Clash and Hunting Clash – the company’s two flagship products. This result marks a major milestone in the development of the platform and brings the Group closer to its strategic target of 25% share in total bookings across the TSG portfolio.

From launch to record-high share

The TSG Store was introduced in May 2023, initially for Fishing Clash, followed by Hunting Clash in September 2023. Designed as a browser-based direct-to-consumer (DTC) platform, it allows players to purchase in-game content outside of traditional app stores. Since its launch, the store has grown steadily in terms of user engagement and transaction volume, supported by ongoing feature enhancements such as dedicated currency, loyalty packs, and exclusive promotions.

In March 2025, the store reached a monthly share of 19.1% in total bookings of the TSG Group. Within that result, Fishing Clash reached 26.1% of its bookings through the TSG Store, while Hunting Clash reached 17.5%. In May 2025, 30% of combined bookings in Fishing Clash and Hunting Clash came through the TSG Store marking the highest levels of bookings through the store to date and bringing it closer to its ultimate goal.

Building value through player communication

The success of the TSG Store has been driven not only by technical enhancements, but also by clear and consistent communication with players about the value and benefits of using the direct-to-consumer platform. A major priority from the outset was ensuring a seamless gameplay experience. This was achieved by introducing dedicated in-game currencies for each title – Fishbucks in Fishing Clash and Deerbucks in Hunting Clash – and by designing a user interface aligned with the look and feel of the games.

The platform’s development was also guided by ongoing discussions with the most engaged user groups, particularly VIP players, who not only provided valuable feedback but also helped promote the store within their clans and player communities. This close relationship with the player base proved essential in building trust and driving store adoption.

– The success of the TSG Store reflects not only product innovation, but also our long-term approach to building a more resilient and profitable business model. What made this possible was close cross-team collaboration – from product and monetization to tech, design, analytics, and community management. Creating your own store that strengthens both the player experience and the company’s financial foundation requires more than infrastructure. It requires shared vision, strategic alignment, and deep understanding of what drives player value. I believe this is just the beginning of what we can achieve.” – commented Grzegorz Gierczyk, Head of Game Services in Ten Square Games S.A.

A strategic tool for profitability

The TSG Store was created as a strategic tool to improve game profitability by reducing commission fees paid to third-party platforms. In the current mobile gaming environment – marked by increasing user acquisition costs and growing competition – optimizing margins has become essential. The store enables Ten Square Games to retain a larger share of player spending without altering its user acquisition strategy.

Players benefit from competitive pricing, bonus content, and additional value, while the company gains improved unit economics, more flexibility in shaping monetization strategies, and a direct relationship with its most engaged users.

Changing market dynamics support long-term growth

In a market shaped by evolving privacy regulations, platform policies, and monetization models, owning part of the payment ecosystem becomes a competitive advantage. The TSG Store is now an integral part of Ten Square Games’ long-term strategy to build a more resilient and profitable business model – one where financial performance and player experience go hand in hand. Following recent legal rulings in the United States and ongoing antitrust proceedings in other jurisdictions, the outlook for DTC platforms has significantly improved.

The post TSG Store hits record-high share in game bookings as the company gets closer to its long-term target appeared first on European Gaming Industry News.

Alexander Kamenetskyi Head of SOFTSWISS Sportsbook

The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution

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The SOFTSWISS Sportsbook celebrates its fifth anniversary, marking a major milestone in its journey from MVP to a fully mature, internationally recognised B2B product. Over these five years, the team has achieved standout results, from launching a project in just 14 days to delivering a mobile-first experience that generates over 90% of GGR.

Since its debut in 2020, the SOFTSWISS Sportsbook has expanded its sports and esports catalogue, introduced premium cricket, launched a mobile app, added a customisable betting interface, unique bonuses, and various gamification tools for player engagement and retention. It has also introduced seamless integrations with the SOFTSWISS Game Aggregator and Jackpot Aggregator. 

An important milestone was reached ahead of UEFA Euro 2024, when the SOFTSWISS Sportsbook team delivered 22 new projects across 11 casino platforms, including the SOFTSWISS Casino Platform, within a single month. A breakthrough record was also set when the team launched a project in just 14 days from contract signing to the first bet.

The SOFTSWISS Sportsbook is engineered for smooth, platform-agnostic integration, enabling fast rollouts on both proprietary and third-party platforms. Delivering a strong player experience and supporting business growth, the Sportsbook seamlessly integrates into any iGaming operation with flexible launch options to meet diverse needs. Recent updates further enhance its efficiency, including API 2.0 for more scalable integrations and a renewed CMS with deeper content control.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition.”

Delivering 2,000+ betting markets across 200+ sports and esports, with all Sportradar official leagues included, the Sportsbook supports 100,000+ monthly live events and a mobile-first experience that generates over 90% of GGR. Clients also highlight its intuitive CMS, robust risk management, and 24/7 technical assistance, reinforcing the Sportsbook’s position as a reliable B2B solution.

Anton Eshtokin, CMO of Boomerang Partners, shares: “The SOFTSWISS Sportsbook is an ideal choice for any iGaming operator looking to diversify its portfolio and strengthen its competitive position in the market. On behalf of our entire team, I’d like to congratulate the SOFTSWISS Sportsbook on reaching this remarkable five-year milestone. As a partner, you’ve consistently demonstrated innovation, professionalism, and a deep understanding of the industry’s evolution. We wish you continued growth, bold ideas, and the drive to keep setting new standards in the iGaming market. May the next five years bring even more success stories and breakthroughs that inspire the entire industry.”

The SOFTSWISS Sportsbook’s achievements have been acknowledged across the industry, earning accolades such as Best Online Sportsbook Provider at SiGMA South Asia Awards 2025, Innovative E-sports Product of the Year at SPiCE South Asia Eventus Awards 2024, Best Sports Betting Provider in the Baltics at BSG Awards 2023, and Rising Star in Sports Betting at SBC Awards Latinoamérica 2022.

In 2025, the sports betting solution entered a new phase, focusing on architectural upgrades to support faster feature delivery. The team plans to release a new API Tester in December and is preparing for the upcoming launch of virtual sports. The Sportsbook platform also covered urgent Brazilian and Bulgarian regulatory requirements. These strategic moves will allow the solution to maintain momentum and scale to meet the growing expectations of operators in diverse markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution appeared first on European Gaming Industry News.

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Betinovio

Odds88 integrates award-winning sports data feeds with Betinovio

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Aggregator’s customisable feeds extend sportsbook provider’s offering across 110+ different sports

Sports aggregation platform Odds88 has secured a partnership with sportsbook technology provider Betinovio, expanding the brand’s coverage with unrivalled odds data streams.

As part of the deal, Odds88 will provide its award-winning modular data services to take Betinovio’s offering to the next level. Its operator partners can now gain access to customisable feeds, extensive betting content from more than 110 different sports and 4,000 daily events, and proven BetRank risk management tools.

Odds88 has also delivered its new 50/50 betting product, which promises to attract both casual users and savvy bettors with its low barrier to entry and a new layer of interaction of sports fans.

The aggregator’s data-driven platform uses AI algorithms to analyse behavioural data and tailor odds, promotions and offers to each individual player.

The agreement underpins Odds88’s position as an unparalleled source for trusted and comprehensive odds data, empowering global operators to create their most optimised sportsbooks yet.

Mike Forslund, Head of Sales and Business Development at Odds88, said: “We’re excited to build something truly exceptional in partnership with Betinovio. By combining the provider’s top-class sports betting technology with our unbeaten selection of data, we are introducing a proposition that will reshape the betting experience.

“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”

Marinos Eliazed, CEO at Betinovio, said: “By integrating Odds88’s data feeds, we are future-proofing our technology for operators. Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation.

“We look forward to seeing what we can create together.”

The post Odds88 integrates award-winning sports data feeds with Betinovio appeared first on European Gaming Industry News.

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Amy Brewis Head of Account Management at Realistic Games

Realistic Games unleashes Christmas chaos with new title Wreckmas

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It’s the most magical time of the year, but don’t expect a peaceful Christmas with the release of Realistic Games’ latest blockbuster slot, Wreckmas.

The new 5×3, feature-packed slot brings toppled trees, tangled tinsel and chaotic carols to a family Christmas, along with the chance to hit a 5,000x max win.

Among the features is the Wild Train, which sees a toy train roll in and deliver random multipliers up to 5x on reels two-to-four.

There’s the Christmas Tree Collector, where the Christmas tree collects Wilds via electric shocks, triggering the Jackpot feature at any time.

Land three vinyl scatters across reels one-to-three to trigger Free Spins, where Wilds and the Christmas tree remain active with boosted wins. By collecting music symbols throughout the game to access the Scatter Collection, where only high-pay symbols land, players have the chance to gain two extra spins and a 2x multiplier.

And the Match 3 Jackpot Feature serves up 15 presents to unwrap, each packed with Mini, Minor, Major or Grand Prizes, along with the added chance to boost your winnings.

Despite its warm, claymation-style and festive charm, Wreckmas is anything but gentle. Its high volatility and 96.14% RTP ensures that every spin carries real energy and the chance of big wins.

Amy Brewis, Head of Account Management at Realistic Games, said: “Christmas content can sometimes feel predictable, so we wanted to create something that embraces the season but delivers a fresh, chaotic twist. Wreckmas is everything we love about a Realistic Games title, including inventive features, engaging gameplay and a sense of humour. We’re thrilled to bring something bold and different to operators during one of the busiest periods of the year.”

Wreckmas follows hot on the heels of Art Heist, a 1930s-inspired crime caper slot released by Realistic Games at the end of September. It has already earned fans for its suspenseful gameplay.

It’s been a busy end of the year for Realistic Games, which has secured a host of new operator partners over the past few weeks, including QuinnBet and Bally’s Interactive in the UK and 711 in the Netherlands.

The post Realistic Games unleashes Christmas chaos with new title Wreckmas appeared first on European Gaming Industry News.

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