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The Impact of Technology on Poker Store Monetisation: From Blockchain to NFT

Over the years, poker has moved from once dim backrooms of dull backstreets to high‑stakes online arenas, and every step of the way, it was propelled by innovation. Today, it comes in the shape of blockchain technology with decentralised ledgers, unique NFT assets, and crypto wallets that allow for frictionless and borderless payments. These are more than fashion or flashy new tech, these novelties reshape the whole iGaming industry and fundamentally change how platforms monetise, how players engage, and how trust is built in online poker.
At EvenBet Gaming, we keep our ear to the ground and add blockchain‑ready features to our platform. In the following sections, we’ll explore traditional monetisation, introduce EvenBet’s enhanced toolkit, unpack the tech behind blockchain and NFTs, and examine the security, benefits and challenges operators face in this new era.
Traditional Poker Monetisation Models
We have already delved into the traditional poker monetisation streams in some of our previous articles, but let us recap. Online poker platforms have historically relied on a handful of core revenue streams:
- Rake: a small percentage (typically 2–5 %) taken from each pot, it forms the main share of operator income.
- Entry fees: tournament buy‑ins charged to participants, part of the fee is allocated to prizes and part to the house.
- Freemium models: the core gameplay is free with additional paid chips, cosmetic items, or power‑ups.
- In‑game purchases: sale of virtual goods — avatars, card backs, table themes — via traditional payment gateways.
- Ads and sponsorships: brand partnerships and in‑client advertising generate additional income.
While reliable, these methods depend on centralised control, fee structures, and limited player ownership. EvenBet’s research shows that poker clubs where players purchase in‑app chips via a virtual store have grown rapidly in markets where real‑money poker is restricted (in Asia, for example). In club models, app owners set purchase prices and incentives, while club and union owners manage tournaments and liquidity — this illustrates the power of microtransactions in generating revenue.
EvenBet’s Enhanced Monetization Offering
EvenBet Gaming offers more than traditional monetisation models, but fresh integrated features designed to boost ARPU and engagement across both real‑money and social poker formats.
In‑Store Feature
Our In‑Store offers bundles (Play Money chips, Time Bank top‑ups, VIP Card upgrades) that generate an ongoing microtransaction revenue stream alongside the traditional rake. The store, rolled out for free‑to‑play environments, also unlocks casual boosters to monetise play‑money sessions and encourage demo‑to‑real‑money conversion.
Soft Gaming Options
Soft gaming titles like slots, lotteries, or bingo keep players engaged between hands. These casual games monetise through timed bonuses, in‑game purchases, and promotional bundles, thus extending session length and spend in non‑real‑money modes.
Cross‑Vertical Upsells
Operators can diversify revenues by cross‑selling casino games and sports betting to poker users within the same client. Such a cross‑vertical strategy increases wallet share and overall ARPU because it allows for capturing spend across several iGaming verticals.
Clubs Feature
Earn via chip‑commission models (~30 %) and upsells like custom emoji packs or stats bundles. Platform owners set the prices for in-app chip bundles, VIP cards, and optional features (e.g., Rabbit Hunting, advanced statistics). All revenue from these sales flows directly to the platform, allowing operators to optimize pricing and promotions for their community.
Dealer Tips
Our Dealer Tips feature replicates real‑casino etiquette, and players can now tip the virtual dealer. This microtransaction heightens immersion (particularly in tipping cultures) and also unlocks another revenue stream.
Blockchain, NFTs, and Crypto Wallets in iGaming
Blockchain is a decentralised ledger that records transactions across distributed nodes. This guarantees that the data is immutable and transparent. Key benefits for poker operators include provably fair gaming (because players can audit RNG and shuffle algorithms to verify fairness), immutable records (tamper‑proof logs of bets and game actions allow for better dispute resolution), and secure funds (because irreversible transactions reduce the likelihood of fraud).
Non‑Fungible Tokens (NFTs) are unique on‑chain assets representing, and in poker, they can represent anything from avatars to tournament tickets. EvenBet’s platform supports NFT avatars, table‑income sharing, and tournament segmentation via NFT ownership. This, in turn, opens the way for:
- Secondary markets: players trade NFTs outside the poker platform, creating ongoing royalty streams for operators.
- True ownership: verifiable asset provenance and scarcity, which is in the very nature of an NFT, increase perceived value.
- Cross‑platform utility: an NFT can be used across multiple games and platforms.
Integrating crypto wallets into a poker platform gives players self‑custody of funds and assets. Crypto, which is becoming increasingly popular among players, allows for near‑instantaneous peer‑to‑peer deposits or withdrawals, more privacy thanks to its anonymity, and a seamless user experience thanks to removing reliance on third‑party payment processors. Making the most of this tech, EvenBet’s Crypto Poker integrates 140+ cryptocurrencies and multiple processors, enabling instant, low‑fee deposits and withdrawals. This attracts privacy‑focused and crypto‑native audiences, opening fresh monetisation channels.
New Monetisation Models Emerging from Blockchain Technology
Blockchain technology has unlocked several new ways of monetising an online poker platform, while offering transparency and security for players and operators who benefit from distributed ledgers and decentralised payments.
Play-to-earn dynamics: players can now earn cryptocurrency or NFTs simply by participating in games or tournaments. This turns traditional gameplay into a game of achievements with real-world value. The rewards often come in the form of token incentives or collectible assets, which can be traded on open marketplaces for profit.
NFT-driven marketplaces: non-fungible tokens are unique in-game items such as custom card designs, avatars, or VIP passes that players can buy, sell, or even auction both on the poker platform and outside. Limited-edition NFT collectibles introduce the idea of scarcity, which drives more demand, as well as brings more profit for the operator (both as an initial sale and in the form of royalties when resold).
DeFi and token staking: decentralised finance (DeFi) mechanisms allow poker platforms to incorporate staking models, where players lock tokens into smart contracts in exchange for passive returns or exclusive tournament entries. This provides operators with profits from protocol fees and also promotes long-term engagement because stakers earn rewards proportional to their commitment.
Decentralised poker ecosystems: smart-contract-driven poker platforms remove intermediaries and allow for peer-to-peer wagering and trustless game enforcement. Transaction fees collected on each hand and staking become key monetisation drivers in this new setting.
Security and transaction efficiency: crypto wallets integrated into poker clients make room for near-instant deposits and withdrawals with minimal fees. This leaves traditional payment methods far behind, as crypto reduces operational costs for both operators and players. Moreover, immutable blockchain records ensure provably fair shuffles and transparent gameplay, which is always good for trust.
Enhanced loyalty and ownership: blockchain tokens and NFTs can become the new backbone of poker loyalty programmes. They grant holders governance rights (voting on tournament formats or prize structures) and exclusive access to VIP events. This on-chain loyalty deepens community engagement, as players feel a tangible stake in the platform’s success.
Final Thoughts
The poker store of tomorrow isn’t just a menu of chips or avatars — it’s a tokenised marketplace, a community‑driven ecosystem, and a player‑owned economy. The new technology, such as blockchain, NFTs, and crypto wallets, is already shaping the new online poker reality. They are not a flashy new feature to attract the more tech-savvy players, but the new benchmark of the industry. These technologies bring about more transparency and security, alongside low‑fee payments and real asset ownership, all opening more revenue streams for poker platform operators. EvenBet Gaming’s modernised monetisation features, including the In‑Store Feature, Clubs, cross‑vertical upsells, Dealer Tips, and Crypto Poker — equip operators to capitalise on these trends.
Amusnet
Week 39/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming
Evoplay, the award-winning game development studio, has launched Diamond Hustle, a fast-paced 3×3 slot built for players who crave energy, clarity and explosive features. Set in a neon-drenched underworld where diamonds are currency and every move counts, Diamond Hustle strips back the clutter and brings the action front and centre.
SlotMatrix introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins. Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.
Amusnet presents 100 Extra Crown Buy Bonus, a majestic slot adventure overflowing with dazzling features and thrilling rewards. This 6-reel slot with 100 fixed paylines transports you into a kingdom of elegance and endless opportunities. Each spin feels like a masterpiece, where hidden treasures await daring players.
Inspired Entertainment, Inc., is thrilled to announce the launch of Halloween Golden Winner, the latest addition to its popular Golden Winner
franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.
Welcome to Nip Tuck, the boldest budget cosmetic shop in the world. Sneaky’s first release will rearrange faces in the most wacky and unimaginable way ever. Nip Tuck is the first of 4 releases that Sneaky have planned for 2025, these being Freak Show Revelation, Gopnik and one more which is still lurking in the shadows!
CryptoSlots, a premier online crypto casino, launches its electrifying two-payline Mega Matrix slot, The Line x2. This vibrant sequel builds upon the sleek, minimalist foundation of its popular predecessor, The Line, by adding a second payline and supercharging play with new bonus features.
Just Slots is diving into new territory with its latest slot release, Fish Mafia, an immersive underwater crime adventure. With a network launch on 2 October 2025, Fish Mafia transports players beneath the waves to a city built by fish and sea creatures under mafia rule.
Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold. Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.
Stakelogic is cranking up the chaos with the release of Runner Runner ClusterBreaker, an explosive slot that rewrites the rulebook on cluster mechanics with its groundbreaking ClusterBreaker
feature. Played on a 5×3 grid, wins are triggered when five or more identical symbols form a cluster anywhere on the reels.
Step into a world of riches and luck with Greedy for Gold Power Hit, the ultimate slot adventure where fortune favours the bold! Join our two greedy leprechaun characters – Finn & Fergus – as they scheme, spin and stash away mountains of gold in their never-ending quest for riches. The game offers up to an incredible 1,944 ways to win.
Award-winning TaDa Gaming is going all out with hell fire gaming fun in Devil Fire Twins. The cute little Devil Wild from Devil Fire and Devil Fire 2 is joined by his twin in the latest release from the innovative content provider. Three rows, five reels and a 40 fixed paylines’ grid is enhanced by two special positions in the centre of reels two and four.
Blueprint Gaming is reeling players back in with the launch of Fishin’ Frenzy Even Bigger Fish 3 Megaways Rapid Fire Jackpots
, the next big catch in the industry’s most successful fishing-themed slot series. At the heart of the action is the Money Collect feature.
Amusnet has announced the release of the latest addition to its Art of Gold series – 40 Art of Gold 6 Reels Dice Edition. Amusnet’s this latest Online Casino portfolio addition is a dazzling slot game that fuses artistic elegance with the thrill of classic dice play. This 6-reel slot with 40 fixed paylines invites players into a golden world of fortune and creativity.
Gaming Corps invites players into the golden sands of Egypt, where two of mythology’s most powerful deities face off in a battle for legendary rewards. In Anubis vs Horus: Twin Titans, Gaming Corps pits the jackal-headed guardian of the underworld against the falcon-eyed god of the sky; each wielding unique Wild powers to boost prizes, trigger special features, and unlock the game’s most lucrative mode, Twin Titans Free Spins.
The post Week 39/2025 slot games releases appeared first on European Gaming Industry News.
Belgium’s E Category License
Digitain Expands into Belgium with Regulatory License Approval

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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
BERANI ZLÍN hockey club
SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team

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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.
The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.
The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.
As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.
The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.
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