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The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery
The Game LLC, operators of The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates and the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA), is proud to announce a multi-year deal with EQL Games. As part of this partnership, EQL Games will provide third-party digital content through its iLottery Marketplace to one of the global lottery industry’s most anticipated iLottery platforms. This collaboration marks the beginning of several new gaming initiatives in the UAE, benefiting from a growing catalog of games provided by the 20+ studios currently under EQL’s management, games developed under the EQL Labs label, and the studios added throughout this contract engagement.
Under this agreement, EQL Games will deliver products from its existing portfolio of games and will also provide any third-party products requested by The Game LLC. This multi-year deal ensures a consistent partnership as the platform grows. In addition to supplying world-class content, EQL Games will work with The Game LLC to identify the best product fit for The UAE Lottery’s growing base of players.
In addition to this exciting partnership, The UAE Lottery also launched two new interactive games, Marble Run and Lucky Lagoon, both developed by Random State, an EQL Games studio partner. These fresh, engaging games are set to bring a new level of excitement to The UAE’s lottery platform, offering players more opportunities to win big.
Marble Run is a fast-paced, interactive game where players select one of five racing balls and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50. As the marbles race down a dynamic track, they encounter obstacles with multipliers, which can increase or decrease the final prize. Players win by finishing in 1st, 2nd, or 3rd place, with rewards up to AED 1,000,000, depending on their final position and multiplier effects.
Lucky Lagoon offers an immersive and rewarding underwater adventure. Players select from six ticket prices (AED 5, 10, 20, 30, 40, or 50) and search for pairs of fish hidden in fish eggs. Players win by uncovering prizes in chests, and the ultimate prize is unlocked by matching all pairs of fish across three areas to reach the sunken pirate ship. With 23 prize tiers, Lucky Lagoon offers prizes up to AED 1,250,000.
Both games introduce engaging experiences with exciting prize opportunities and unique gameplay mechanics. These new additions enhance the overall player experience on The UAE Lottery platform, now available at www.theuaelottery.ae.
“When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”
“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games Founder & CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”
The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. Committed to enhancing the entertainment landscape in the UAE, The UAE Lottery focuses on enriching the player experience, implementing robust responsible gaming measures, and delivering socially responsible initiatives.
The post The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery appeared first on European Gaming Industry News.
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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.
As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.
“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
You can read the full letter here: Letter to Government on ATG gambling duty
The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.
FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.
Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.
The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.
Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.
Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.
Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.
“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”
FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.
The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.
- Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
- New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
- Upcoming updates with new events and challenges for long-lasting fun
A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.
With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.
New Features, More Events: Regular Updates for Lasting Fun
In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.
Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4
Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.
Key Features of Cozy Coast
- Merge items: Strategically combine items to create new and higher-value objects
- Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
- Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
- Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
- Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
- A personal touch: Use portrait customization to bring individuality and personality to every adventure.
- Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
- Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)
Cozy Coast is available on the App Store for iOS and on Google Play for Android.
For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.
The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.
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