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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.

Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.

Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”

Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”

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EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.

Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.

The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.

The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.

Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.

Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.

Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.

“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”

“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”

Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.

“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”

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Allwyn International AG announced the successful syndication of a USD 1.5 billion financing for the acquisition of PrizePicks.

The financing comprises a seven-year Term Loan B facility in the principal amount of USD 1000 million, with Allwyn Entertainment Financing (US) LLC as borrower, and a six-year Term Loan A facility with a syndicate of banks in the principal amount of USD 500 million.

The new USD term loan B facility will bear interest at SOFR plus 250bps. Both the new term loan facilities will rank pari passu with the existing debt of Allwyn International AG, Allwyn Entertainment Financing (UK) Plc and Allwyn Entertainment Financing (US) LLC, under the existing intercreditor agreement.

Proceeds from the new facilities, together with cash on balance sheet and facilities already in place, will be used to finance the planned acquisition of PrizePicks and related fees and expenses. On 22 September 2025, Allwyn announced it had entered into a definitive agreement to acquire approximately 62.3% of PrizePicks, the largest daily fantasy sports operator in North America. The initial cash consideration is USD 1.6 billion, subject to customary post-closing adjustments and based on an expectation of nil cash and nil debt at closing. The transaction is expected to close in the first quarter of 2026, subject to the satisfaction of certain closing conditions, including notifications to and/or approvals from applicable regulatory authorities.

Kenneth Morton, CFO of Allwyn, said: “I am very pleased to have successfully syndicated our largest offering to date in the USD institutional term loan B market, demonstrating continued investor support for the Allwyn credit and confidence in our outlook.

“We are looking forward to the closing of the planned PrizePicks acquisition, an exciting step in our growth strategy and expansion of our footprint in the US market.”

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