Industry Awards
ProgressPlay Shortlisted for SBC Awards Europe 2025
The iGaming industry thrives on constant innovation, where yesterday’s breakthroughs quickly become today’s baseline. In this fast-moving landscape, ProgressPlay has firmly positioned itself at the forefront, earning a prestigious shortlist spot for “Industry Innovation of the Year” at the SBC Awards Europe 2025.
This isn’t just another nomination; it’s the culmination of years of challenging conventions, rewriting playbooks, and delivering technology that doesn’t just keep up with the industry; it propels it forward.
The story behind this recognition begins with a simple but radical idea: what if operators weren’t constrained by their platform? While many providers offered rigid solutions, ProgressPlay bet on flexibility, building a standalone system that hands operators the keys to their own destiny; customisable branding, agile market entry, and tools to adapt to regulations in real time.
The industry took notice. From the moment the platform launched, partners reported 40% faster deployment in new regions and unprecedented control over player experiences, proving that innovation isn’t about flashy features, but real-world empowerment.
But the SBC nomination speaks to something deeper: impact. This year, ProgressPlay’s technology became the backbone for operators navigating Europe, Latin America and Asia’s most complex markets. Meanwhile, the multi-brand deployment toolkit turned what was once a logistical nightmare into a seamless process, letting partners launch tailored experiences for diverse audiences, all from a single, unified system.
Marina Nahhas, Head of B2B Sales and Marketing, explains: “What sets this nomination apart is its timing. The iGaming industry stands at a crossroads, where scaling responsibly is no longer optional. ProgressPlay’s recognition by SBC underscores that the future belongs to platforms that marry innovation with integrity, where cutting-edge tech serves not just profits, but sustainability.”
Whether it’s real-time fraud detection, slashing chargebacks or localised payment integrations boosting conversion, every breakthrough has been measured by one metric: operator success.
At the heart of ProgressPlay’s standalone technology is its unparalleled flexibility. Unlike traditional white-label offerings, this standalone platform is a true turnkey solution, allowing operators to craft their own brand identity, select their preferred gaming content, and integrate the most effective payment methods suited to their target audience.
With full autonomy over the gaming portfolio, operators can curate a mix of casino games, live dealer experiences, and sportsbook markets tailored to the preferences of players in their chosen markets. This ability to fine-tune every aspect of the standalone platform ensures that businesses remain ahead of the curve, delivering experiences that resonate deeply with local players while maintaining a globally competitive edge.
ProgressPlay CEO Itai Lowenstein said: “As the awards night approaches, this shortlist is more than a milestone, it’s validation for every partner who took a chance on reimagining what an iGaming platform could be. For the ProgressPlay team, it’s a reminder that the boldest ideas often start as whispers before they become benchmarks.”
The post ProgressPlay Shortlisted for SBC Awards Europe 2025 appeared first on European Gaming Industry News.
Stats Perform has been named Live Streaming Supplier of the Year at the EGR B2B Awards 2025, in recognition of the strength, innovation, and global scale of its Bet LiveStreams platform for licensed sportsbook apps, websites and retail betting venues.
Bet LiveStreams, first launched as ‘Watch&Bet’ in 2005, now delivers more than 40,000 exclusive low-latency live events each year, across 15 sports. Football, the world’s largest betting sport, accounts for more than 15,000 matches, with rights including LaLiga, CONCACAF, English Football League and top domestic leagues and cups across Europe, South America, and APAC. Other sports include tennis, basketball, volleyball, darts, badminton, rugby and cricket.
Judges noted that Stats Perform’s Bet LiveStreams is unique because of its extensive year-long, round-the-clock coverage and high performance. In 2024, the platform securely delivered billions of live video sessions to hundreds of licensed global sportsbooks such as bet365, Betano, Superbet, Betfair, FanDuel and many more.
They also praised its interactive, built-for-betting features like betslip integration, instant highlights, and in-stream contextual stats (also known as Opta Interactive Overlays) that have made the watching and betting experience more engaging for bettors.
“Our focus with Bet LiveStreams has been to make live streams easy to watch and bettable, whoever is playing,” said Mike Perez, Chief Operating Officer at Stats Perform. “The features give bettors more entertainment from every stream, whether it’s a headline fixture like Tottenham v Liverpool in the Carabao Cup, or a six-goal thriller in South America that might otherwise have been overlooked. We’re delighted our efforts have been recognised with this award.”
The judging panel pointed to three standout recent Bet LiveStreams innovations:
- Opta Interactive Overlays: Live game and player stats and odds available directly in-stream, with bets added to the slip in one click
- Instant Highlights: Key moments can be replayed during the game to help bettors quickly catch up on relevant action, such as the moment their bet won, or see action they missed in other live games, with multi-game playlists across competitions
- Live Match Gallery: Easier discovery of concurrent events, helping bettors follow more matches and sports at the same time
Adoption of these features has been fast and operators have reported a 7x increase in interactions per session, longer watch times and more in-play bets placed.
“This award is a reflection of how far streaming can go when it’s built for betting, not just viewing. We’re excited to continue to integrate our Opta data and AI into the experience to make the future of streaming on sportsbooks more engaging, intuitive and bettable,” added Perez.
The post Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025 appeared first on European Gaming Industry News.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.
The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.
Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.
Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.
“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”
The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.
To find out more about BETBY, visit: https://betby.com/
The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.
-
Africa7 days agoDRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Baltics5 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Compliance Updates6 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Central Europe5 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics6 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Compliance Updates7 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Central Europe6 days ago
GGL Publishes its 2024 Activity Report
-
Africa5 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
